Gamesforum ’s Post

Brands in games are reshaping the mobile marketing playbook. In our latest feature, Mariam Ahmad explores the endless opportunities for seamless brand integration in mobile games by debunking common in-game branding myths. Read more below 👇 With insights from: 🕹 Vincent Février, CMO, TapNation 👾 Indy Khabra, Co-founder, Livewire 🎮 Nina Mackie, Co-founder, WeGame2 https://lnkd.in/eUd7u4Jh #gamesforum #mobilemarketing #mobilegaming #brands #brandsingames #ingameadvertising #ingame #adtech #gamingindustry #gamemarketing

Darina Guseva from Kolibri Games joined Josh Vowles to to chat about how mobile UA has changed in recent years. She reflects on the rise of rewarded networks, emergence of SKAN and social media platforms like TikTok, as well as discussing market share being flooded with the likes of Temu, and the importance of data-driven creative testing in 2024. Read more 👇 https://lnkd.in/erCfaV-c #Gamesforum #KolibriGames #useracquisition #rewarded #SKAN #TikTok #Temu #creativetesting

In this week's Gamesforum Community Spotlight, David Philippson reveals how Dataseat (Now part of Verve) is navigating the ever-evolving landscape of UA and monetization. Discover their innovative strategies in response to recent privacy regulations, Apple's ATT framework and privacy-first initiatives like SKAdNetwork and AdAttributionKit. Find out now below 👇 https://lnkd.in/eA5xzRjx #Gamesforum #Dataseat #Verve #admonetization #monetization #mobilegaming #mobilegames #useracquisition #UA #privacy #dataprivacy #ATT #iOS #AdAttributionKit #SKAdNetwork #SKAN

Last call for Gamesforum London Super Early Bird passes! Don't miss out on saving 30% on your pass - that's £75 off! Sales end at midnight tonight with limited quantities remaining, so register now below. 👇 🐦🎟 https://lnkd.in/g4sgyBc3 #GamesforumLondon #admonetization #mobilegaming #mobilemarketing #adtech #gamingindustry #gamegrowth #gamemonetization

Super Early Bird tickets for Gamesforum San Francisco 2024 are now on sale! Taking place on 22 -23 October at the Marriott Marquis, the event will bring together more than 300 UA, Ad Mon, Alternate Growth and Product Monetization Professionals from the mobile gaming industry for 2 days of networking and insightful content. Book your tcikets today and SAVE $250 on ticket prices! https://lnkd.in/dtBWmBC9 #gamesforum #gamesforumsanfrancisco #mobilegaming #mobilemarketing #useracquisition #admonetization

'Looking ahead there's still lots of room for innovation in the gaming industry, as we’re trying to find the silver bullet to get brand advertisers all-in with ads in game. There are still many untapped opportunities for brands and we need to keep pushing innovative and scalable formats to offer in-game ads, custom sponsorships, and engaging new brand integrations.' In this week's Monetization Masterclass, Antoine Jullemier shares his in-game advertising expertise, from navigating the shift towards hybrid monetization models to data-driven optimization. Read more below 👇 https://lnkd.in/eTB247_f #gamesforum #monetizationmasterclass #mobilegaming #mobilemarketing #monetization #ingameadvertising #adtech #gamegrowth #hybridmonetization

🎮 🎙 This week, the incredible Nina Mackie joins us on the pod! As WeGame2's Co-founder and CRO, she shares her exciting journey in the gaming world and reveals how WeGame2 is bridging market gaps with inclusive, impactful ad campaigns. Tune in to discover how they balance engaging ads with user enjoyment, Nina's top strategies for revenue growth, her vision for the future of mobile gaming, and more. Listen now 🎧 👇 https://lnkd.in/eapy5sQZ #Gamesforum #mobilizeandmonetize #mobilegaming #mobilemarketing #monetization #gamegrowth #gamingindustry #womeningames #inclusivity #adtech

🤔 What does Apple's new AdAttributionKit mean for mobile game advertising? Mariam Ahmad explores below 👇 https://lnkd.in/eRRHvUTH With insights from: 🎯 🇺🇦 Roman Garbar, Marketing Director, Tenjin 📈 David Philippson, CEO & Co-founder, Dataseat (Now part of Verve) #Gamesforum #mobilegames #mobilegaming #apple #AdAttributionKit #appstore #monetization #dataprivacy #attribution #mobilemarketing #adtech