Amazon-to-Google-to-Amazon #a2g2a thought of the day: Company meetings. Yesterday I attended the Amazon Company Meeting. My first one was 15 years ago.
I attended many Company Meetings before, while at Microsoft. Back in the nineties, they would bus tens of thousands of microsofties across Lake Washington and we would descend upon the Kingdome (a stadium long defunct) to lovingly hear Bill Gates and Steve Ballmer. Steve put on quite a show. He was sweaty, agitated, and passionately scream about how we needed to destroy the competition. “We gotta destroy Sun!”, he’d yell. Woooohoooo, we would respond. “We gotta destroy Netscape!”, he’d continue. Woooohoooo! I was young, dumb and full of testosterone, so his competitive nature resonated with me. Steve always ended with a standing ovation.
And so in 2009, I curiously joined my first Amazon Company Meeting, half-expecting Jeff Bezos to get up there all sweaty and scream at me. Instead, Jeff was down to earth, white shirt, jeans, sneakers, took questions from the audience candidly, and spoke about “the customer” a lot. I turned to the guy next to me. “When is he going to talk about who we need to destroy?” I asked impatiently. I learned that day Amazon Works Backwards from the Customer, not Competitors.
Throughout the years I never once missed an Amazon Company Meeting. The most memorable was 2013 when Jeff gave me a Just Do It Award in front of thousands of amazonians, and I got to hang out backstage with him. It was only a few minutes but the 1:1 with Jeff made a huge impact to my entire career. Still got that shoe.
And so in 2020, when I joined Google, I was equally curious about the Company Meetings, so I attended all of them as well. Maybe it’s an unfair comparison because Google today isn’t Google 20 years ago or even 10 years ago, and you can’t have the same level of candor when 120k engineers are listening to every word you say (and a few of those are leaking every single word you say which then affects your stock price…), but the entire thing felt rehearsed and inauthentic. I found Sundar to be a thoughtful and calm leader, but also not relatable, and lacking pizzazz, conviction and courage. He was cautious and reserved. I didn’t learn anything from him. I did not feel inspired by a vision. The VPs that got up on stage were very rehearsed, inauthentic and peppered their speeches with weasel words and platitudes. My low point was the All-Hands after the 12k-people layoffs. Sundar and Ruth (Porat) botched the entire thing. I’ve literally never seen two leaders more out of touch with the people they were supposed to be leading in my entire life. I loved the googlers I worked with, but not senior leaders.
Yesterday I was wondering: Would Amazon be what I remembered? The all-hands felt surprisingly familiar. Sure, it was a bit more polished, and if I was presenting to 100k people live I’d probably rehearse a few times. But it was quirky, peculiar, and still very amazonian at its core.
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9moIt was great to see you both in person. Scott, you have to join the party next time 😃