Gabriela Neves’ Post

Cannes key takeaways: the power of diversity. Giulia Z., Commercial Partnerships Director, shares her takeaways with The Drum "There’s no argument that Cannes Lions, and the events that surround it, are brilliant, year on year. But something I’ve often noticed is that they’re also extremely US-centric across most of the narratives shared.I would love for more European, African and Asian companies, sports rights holders, and marketers to find their own space in these festivals. To share different cultural perspectives, ways of working, and what works across different geographies. Because it’s vital that we don’t always look at our industry through a singular lens. Diversity is powerful, we all know that." https://lnkd.in/e2qMcbpv

The magic unfolds when a fan gets that golden opportunity to 'TRY' the brand. ✨ Gone are the days when sponsorships were solely about plastering logos across venues. Brands are no longer passive bystanders! They're diving deep, seeking avenues to elevate the guest experience, to make every interaction count, and to leave an indelible mark on the hearts and minds of fans. 💬❤️ As a result, fans get to experience the brand, interact with it, and become a part of its story.🤝 In a nutshell, brands evolve from mere names to evoking emotions, forging loyalty, and lasting relationships. 😍 Cheers to a future where sponsorships become celebrations, brand interactions forge connections, and fans leave with unforgettable stories. 🥂 What role will you play in shaping this new era of dynamic brand engagement? #BrandMagic #FanExperience #EvolveWithBrands #DynamicEngagement #UnforgettableStories

Despite public denials, Kobe Bryant's multimillion-dollar brand continues to receive high praise from industry insiders. Discover how Kobe's legacy is thriving and the impact it’s making on the sports world. Read the article to dive in: https://lnkd.in/gFXxRANS For more such insightful details, watch our exclusive interview with Jason Zone Fisher only on esfancast.tv. Watch now!!

RC Cola in our dreams! part 3 of 3   Dear RC Cola International   You were, for a long time, a reference, a perfect example of a brand which had a unique, different positioning, which could reach a clientele who sought to distinguish itself from consensus and common choices. You had an iconic logo, an irreverent, playful tone of voice that made people want to love your brand and consume your products. But where has this madness gone? We are an agency that has the desire and the dream to help a brand like yours become strong and relevant again. Obviously, it is a longer and more complex project than these few short videos can show, it only summarize our thoughts.   For the exercise, we had fun imagining what your brand image could become again, all with “stock” images and videos, simply to demonstrate the intention and tone of voice. Obviously, with a real budget and a real mandate, the creative possibilities would only be greater but we believe that our exercise brings us closer to the good tone of voice which made you successful in another era and which made us love your brand a lot.   A brand like yours deserves to take more space and become an icon again.   In this third and final video in a series of 3, we present to you the visual result of our thinking regarding your brand. At the same time, we realize a personal dream, by recommending a musical group and a song that perfectly represent the madness and pleasure that we believe could put you back on the path to success. @Menwhitouthats and #popgoestheworld perfectly represent this crazy, fun idea that we believe would please your target audience. N.B. Chers francophones, ces vidéos seront disponibles en français demain.   #rebranding #RCCola #RCColaintl #RCColainternational #Branding #Menwithouthats #Popgoestheworld

🌟 Hot on the heels of Team Sprite's vibrant escapade comes Team Valpre, embarking on The Social Shoot Out with a vision that brilliantly positions their brand at the epicenter of an unforgettable adventure! 📸✨ With Valpre leading the charge, they didn't just participate; they turned the competition into a captivating narrative, making their brand and product the star of the show. Through their journey, Valpre became more than just a protagonist; it emerged as an emblem of the team's spirit, guiding us through a saga where creativity, technology, and a shared mission merge to highlight their brand's identity in every frame. 🎥🌈 This wasn't merely a team-building challenge; it was an artistic odyssey that placed their product's essence on a pedestal, inviting the world to see its value through their eyes. Feeling inspired by Team Valpre's innovative storytelling and the spotlight they've shone on their brand? Imagine what your team could do with the same opportunity. 🌍💡 The Social Shoot Out is more than a team-building event; it's a stage for your brand to shine, enhance team dynamics, and create lasting memories, all while keeping your brand narrative at the forefront. 👉 Embrace the challenge, celebrate your journey, and let the world see your brand through the lens of unity and creativity. Visit our website to step into the spotlight and embark on a voyage that promises to bring your team together and elevate your brand story to legendary status. 🎬 #AdventureWorks #TeamBuilding #BrandCenterStage #TheSocialShootOut #CapeTown

🌟Unlocking Marketing Insights from the Glitz and Glamour of the Met Gala!🌟 Amidst the dazzle of couture gowns and celebrity sightings, the Met Gala isn't just a night of high fashion—it's a goldmine of marketing wisdom! Here's a glimpse into the marketing magic behind the scenes of this iconic event: ✨The Power of Presence: With eyes from across the globe fixed on the Met Gala, brands have an opportunity to shine. Crafting a winning marketing strategy is key to seizing this golden chance. ✨Magnifying Media Mileage: The Met Gala commands huge media attention, making it a dream stage for participating brands. Leveraging this spotlight can skyrocket social media reach, conversions, and brand visibility to stratospheric heights. ✨The Magic of Collaboration: As stars align on the Met Gala red carpet, so do brands. Collaborative efforts flourish, paving the way for dynamic co-branding ventures that spell success in the business world. In the world of marketing, inspiration can emerge from the most unexpected places. So, as we marvel at the Met Gala's splendor, let's not forget the invaluable lessons it holds for marketers worldwide.✨ What are your thoughts on these insights? Let's spark a conversation! ✨ #MetGala #MarketingMagic #BusinessInspiration #OpenToWork 🚀

Who wouldn't want to be the next big thing? We live in a world driven by personalities and personal brands. It's no longer just about companies, it's about the people behind them. Your personal brand can be more influential than the organization you work for, especially when leveraged correctly. Understanding your unique value proposition, showcasing your expertise and leveraging your network are just some of the ways to strengthen your personal brand. So whether you're looking to become an industry leader, connect with likeminded peers or simply stand out in a crowd, investing time in building and nurturing your personal brand is a sure bet. Start today, because who knows? Tomorrow you might just be the next big thing!

Breaking the format on event sponsorship… Before committing marketing budgets to logo placements and pouring rights, brands must first challenge themselves to understand the cultural landscape of the event, and their community within it. Bonnie O'Hara O’Hara, Partner (US) at Amplify has been discussing why its time to break the format on event sponsorship with Campaign US. “Key cultural moments have long been a target for brand sponsors — from the Super Bowl, to Coachella to New York Fashion Week, to the launch of a Hollywood blockbuster, video game or a new product line. When done right, mass gatherings can provide the opportunity to connect with consumers in a meaningful way, at a time they are celebrating the things they love most. It’s an environment ripe for tailor-made messaging." “But it’s also easy to get lost in the noise. Even armed with the knowledge of their age, favourite sport, fashion sense and music taste, brands can still struggle to build a deeper connection around high-profile events. A crowded marketplace coupled with an impersonal approach is no longer good enough. Consumers expect, and deserve, more." Read the full article here:  https://lnkd.in/ep3FbmYs #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing 

⬇️ 🏗️ The 5 Building Blocks of BOOMING BRANDS! 🏗️⬇️ 🌟Value Proposition: What unique value do you offer? This could be your skills, experience, or perspective. -One Example: OPRAH (USP: the power of service, platforming, and connection) 💛 Authenticity: Be true to yourself. Authenticity resonates with people and helps build trust. -One example: Ryan Reynolds (From film to beverages, people hate him for it but he's always Ryan) 👌Consistency: Consistency in your message and actions reinforces your brand. -One Example: NIKE (Excellence in sports) 😎Visibility: Being visible and active online helps increase your brand's reach. -One Example: Kardashians (Kris Jenner mastered this for her family brand) 📣Personal Story: Your personal story can help you connect with your audience on a deeper level. -One Example: Vera Wang (Usually referenced for getting her start designing wedding dresses at age 40)

Captiv8 is thrilled to announce that we've been nominated for EIGHT Cannes Lions awards! 🏆 That's right! And we want YOU to join us on an unforgettable experience at the heart of the Croisette. Here's what we have in store for you: ⭐ Refresh & Recharge Suite: Located at the renowned Carlton Hotel, our suite offers cocktails and bites all day long, providing the perfect space to relax and network. ⭐ Daily ‘Ask Me Anything’ Conversations: Engage with top creators like Adam Waheed, Ally Love, and Jalen Noble. Get firsthand insights and inspiration from these industry leaders. ⭐ Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward through exclusive, tailored experiences. Network, learn, and grow with the best in the business. ⭐ Dive into Hot Topics: Explore key discussions on Social Commerce, Connecting to Cultural Moments, the future of Measurement, Brand Safety, and more. ⭐ Get Ready With Me: Indulge in complimentary 30-minute makeup and hair styling sessions that'll have you feeling your absolute best for Cannes. Let us pamper you and ensure you're radiating confidence and glamour for the festivities! Don't miss this exclusive opportunity to elevate your Cannes Lions experience with Captiv8. Spaces are filling up fast, so RSVP today by emailing us at cannes@captiv8.io. We can't wait to see you there! Click here for more details: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Relevance #MarketingInnovation #InfluencerMarketing #SocialStrategy