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Have you ever heard of a $20 cup of coffee? The Ain't Normal Cafe in Oakland is serving up just that. This reminded me of Madhavan Ramanujam's talk on value-based pricing. He asks the audience if they like coffee, then how about at $20 to reinforce the idea. According to a recent article in the San Francisco Chronicle, there's one lingering question: Can a $20 cup of coffee ever be worth it? Well, that depends on who you ask :) Check out the article and let us know your thoughts! #Pricing #ValueBasedPricing #Coffee #AintNormalCafe

$20 for a cup of coffee in the Bay Area: Is it worth it?

$20 for a cup of coffee in the Bay Area: Is it worth it?

sfchronicle.com

Madhavan Ramanujam

Senior Partner @ Simon-Kucher | Author of Monetizing Innovation

2mo

Gabe not my cup of tea - sorry coffee :)

I had a £15 shot of espresso at a place in London run by a guy who won Britain’s Best Barista. It was superb.

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