How can a content silo build your expertise on a topic? Even if you have been producing content for a long time you might not know about content silos and how to use them. A content silo is a way of structuring and grouping together related content on your blog. You do this for a [] via: https://bit.ly/3CgLde4

Are you reusing your content across platforms? Great content has to be spread to bring the best ROI on your content generation efforts and increase the chances of your business getting more leads. If you are still not 100% sure why you as a business should have a strategy around reusing your existing content, here is an article that can help you make a better decision. https://lnkd.in/gRx6pzPp

What is a content calendar? A content calendar is a schedule that helps you plan and organize when and where to publish your content across different platforms.

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Repurposing content: How to extend the life of your content assets https://lnkd.in/euZbq4xE

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There are some good ideas and practices in this article from Search Engine Land. Whether you plan on repurposing old content or not, it's important to keep them updated semi-regularly. Especially successful content. After a couple years, update them with the latest data, add a new perspective based on your experience since the articles were written, add additional copy based on the latest keyword trends, and even promote them again. Pages that were already a success in the past, are markedly easier to improve and gain new rankings when updated and promoted again in the future. These pages often end up ranking higher and pulling in more traffic than they did the first time around, too. #contentmarketing #linkableassets #content

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