✍️ How can we better understand the future of news consumption? Our latest research - #NextGenNews (https://lnkd.in/e6KkmQUj) - was designed to answer exactly that question. In this second part of our Next Gen News series, we explain our methodology and the reasoning behind it. 1. We focused our research on young people A key premise of our research was that the behaviours and needs of the next generation of consumers anticipate the eventual behaviours of most #NewsConsumers in the future. One graph that supports this hypothesis (see below) demonstrates how young people are often the bellwethers for behavioural shifts in society. 2. We intentionally sought out people from different demographics and geographies We interviewed 45 young people aged 18 to 25-years-olds who varied in life stage, socioeconomic background, education level, ethnicity, religion, sexual orientation, and accessibility level. To try and account for different cultural and geographic trends, we also travelled to 9 different locations in 3 countries: USA 🇺🇸, Nigeria 🇳🇬, India 🇮🇳. This was important because we wanted to understand the behaviours and preferences of multiple groups who fall outside of the typical demographics included in anglo-american research. 3. We opted for human-centred design While large-scale quantitative research is useful for understanding ‘average’ users, it can be difficult to identify the nuanced behaviours and needs of the next generation of news consumers. Human-centred design focuses instead on fewer users with more ‘extreme’ behaviours. Our field protocol mixed conversational interviews with hands-on exercises intended to uncover behaviours and implicit beliefs respondents might — intentionally or inadvertently — leave out of direct responses. Through this, we were able to unearth unarticulated needs and desires often present in the rest of the population which can unlock new opportunities for innovation. 📥 Download the Next Gen News report at https://lnkd.in/eSfS_Rv5 to learn more
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NEW paper: Here we discuss how certain demographic trends will be a significant secular challenge but are likely to provide a supportive backdrop for fixed-income. https://wam.gt/3yWWaSi #FixedIncome
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PhD Candidate in Computer Science with Research in Machine Learning /Environmental Infomatics | President of Graduate Student Senate at UVM | Specializing in AI ,Data Management, Recommender Systems, and Educational Apps
Excited to announce that our paper on how human biases impact the detection of deepfakes has been accepted in Nature NPJ Complexity! Our study shows that demographic differences influence misinformation detection, but diverse social networks can help mitigate these effects. #Research #Misinformation #Deepfakes #NatureNPJComplexity
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Data Consultant | BI | Data Science | I guide professionals from non-data backgrounds to conquer data analytics.
Post 30: Statistics: Chi-square Tests: 💡Used to assess the association between categorical variables. Imagine this as a test to see if there's a connection between two things, like checking if your choice of drink is related to your gender. 💡Chi-square Test for Independence: Evaluates association between two categorical variables. 💡Assumptions: Random selection, categorical variables, expected frequency count ≥ 5 in at least 80% of cells in a contingency table. 💡Use Cases Chi-square Test for Independence 📝Market Research: Determining if buying preferences are independent of gender. 📝Healthcare Analysis: Assessing the association between smoking status and incidence of lung disease. 📝Educational Trends: Exploring the relationship between degree type and field of employment. 📝Social Media Analysis: Examining the relationship between platform use and age group. 📝Voter Behavior: Analyzing the independence of voting patterns from demographic factors. #analytics #datajobs #growth #datascience #learnwithme #learndatasciencewithme #knowledgeknuggets,#statistics #revise
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I’ve often said that demographic changes will be more important in shaping our property markets in the medium to long term than the ups and downs of interest rates or the vagaries of our economy, so I’m pleased to have leading demographer Simon Kuestenmacher back on the show. Simon is a co-founder of The Demographics Group and a master in interpreting data and trends to forecast how societies evolve, and his insights are pivotal for anyone interested in property, lifestyle changes, and investment strategies. Recently Simon wrote a series of articles in The New Daily outlining the changes he sees ahead for us in the next decade and what these shifts mean for our future. We shift our focus today to Australia's economic future, considering our ties with China and how the evolving global Chinese middle class will interact with our exports amidst demographic challenges. We then dissect the educational landscape, discussing the potential impact of an over-saturated university graduate market. As society changes, we also discuss shifts in media consumption habits and concerns over AI's influence on news quality. If you’re a property investor or a business owner, you’ll want to understand what these trends mean for you, and like all my regular chats with Simon, this conversation promises to be thought-provoking. https://lnkd.in/gBKwxVFm
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Qual Department Lead, Ipsos UU- Marketing Research - International - FMCG - Food - Brand development
Take a look at our new Ipsos report looking at Generations. Gen Z is the first truly global generation, yet shaped by local nuances. While 54% of Brits recognise the term "Gen Z," awareness drops to 24% in China and only 8% in India. Understanding these cultural and historical differences is vital, as is recognising the diverse values and expectations within this generation. And "baby boomer" concepts may not resonate everywhere! Delve deeper into our 2024 Ipsos Generations report: https://lnkd.in/grs8TT5c Registration to access the full report is FREE #Generations #GenZ #Insights #MarketResearch #Ipsos https://lnkd.in/grs8TT5c
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We are pleased to share the newest article in our #CentreAt10 series, written by Perth USAsia Centre Research and Program Associate Gemma King, which explores #demographic trends as the driving force behind economic and social change in #SoutheastAsia. Ms King says, according to these trends, countries with younger populations, and therefore a larger workforce, will experience significant #economic growth that has the potential to transform the Indo-Pacific. "The Indo-Pacific region is sitting on a goldmine of untapped economic potential in Southeast Asia.” Find out what demographic #data tells us about the future of our region: https://lnkd.in/gJmExDcy
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WEBINAR: Much is written about Gen Z, but not all of it is backed up by the evidence. Not so much is written about today's Demographic Realities - but it's a topic businesses and governments just can't ignore. Join us next Thursday, 11th July. as we explore the latest evidence with Geeta Ravindranath Lobo, Jinna Yoon and Colin Ho https://lnkd.in/ezh-Ta8C https://lnkd.in/ezh-Ta8C
[Webinar] KEYS - Generation myths and demographic realities
ipsos.com
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Have you read this white paper? It’s got pretty interesting stuff on megatrends impacting investment returns.
Diverging demographic trends across the globe are a #MegaForce set to shape investment returns now and in the future. Example: older populations spend differently than younger ones, impacting markets and economies. Read our new research paper 👉 https://1blk.co/4aOfrmF
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Embrace the age revolution with Jeff Weiss! Over 17% of the projected global population will be 65+ by 2100, yet the 55+ demographic is often overlooked in marketing. Let's shift the narrative, recognizing their needs and creating innovative solutions. Join the conversation by watching Jeff Weiss: https://bit.ly/42aqALu
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Does demographic meltdown affect you? How can you lend your voice as to what to do about it? Get practice Reading Aloud to support that!
Read Aloud with Grampa! George Friedman's "The Demographic Meltdown."
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