FT Strategies’ Post

Most consumer-facing publishers continue to offer introductory subscription discounts for one simple reason: They help drive subscription revenue growth. Publishers optimizing for short-term revenue may wish to curb their discounting activity, but those looking to maximize revenue over a multi-year period say introductory pricing remains effective.

If you have a subscription offering... Instead of billing people every month, offer them a deal where they can pay you upfront for X months. For ex: If the stick rate on your subscription is for 4 months, offer them a deal if they purchase 4 months. The more money you can make upfront, the more you can spend on ads to get more customers which means you can keep scaling.

Think of the 2024 State of Subscriptions report as your secret recipe for whipping up amazing growth strategies that'll leave your competition in the dust. We're talking about uncovering the most relevant trends and benchmarks that'll skyrocket your business growth faster than you can say "recurring revenue." ▶️ Get your copy: https://bit.ly/3Hv6XEl #KeepAGoodThingGrowing™️ #RecurlyInTheNews

Subscription strength comes from simplicity and flexibility. A simple offer people value. A simple way to purchase. Flexibility comes in the control; what people can do or not do with it. Great product + simple purchase + flexible control = great subscriptions

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What's the impact of retention in consumer subscription businesses? Swipe through 5 facts you need to know if you work with subscriptions 💡

Coming Soon: Campaign US’ 2023 CMO 50, an annual list of marketers making waves in the industry, pushing progress and creating brands that catch the world's eye. To access the 2023 CMO 50, you'll need to be a subscriber to the Unlimited Content & Insights tier. Subscribe today. https://lnkd.in/gkqDED72 #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends

🌟 Don't underestimate the power of reviews! ⭐️ In today's world, people want to hear what others have to say before making a purchase or booking a service. That's why it's essential to collect testimonials from our amazing customers and use them to our advantage. 🙌🏼 No matter what industry you're in, online reviews can make or break your business. 💼 More on the blog! https://lnkd.in/gXvQFaHb #ReviewsMatter #CustomerTestimonials #DigitalMarketing #BluetrainExperts

Are you looking to pivot or expand your business into the subscription economy? 👀 There are must-know terms you gotta have in your vocab. They'll make navigating subscriptions a breeze. Let's start with upsell and cross-sell rates! Upselling is like offering your subscribers a deluxe upgrade to their current plan. Think VIP treatment with extra perks and features. Now, onto cross-selling – it's all about introducing your subscribers to other amazing stuff you offer. Unlock the full potential of your subscription model. Download our ultimate guide to launching a subscription offering: https://bit.ly/3TLkf6x