Fred Lennartz’s Post

The last 8.5 years at D5 and Song were invaluable. From Super Bowl to experiential, creative to measurement and media planning, I learned so much from all the amazing humans that have made D5/Song a powerhouse. UFA is an end-to-end creative marketing firm focused on helping growth stage brands graduate from niche to mass market competitor. Many companies at this stage are rapidly expanding through new product and service offerings or expanded distribution channels or geographic footprint. As the ambition of the business grows, the game changes and it becomes clear a new marketing playbook is necessary to succeed. My ambition is to be the best partner in the world for brands as they navigate these major mindset, strategy and executional adjustments. Chubbies Shorts is a great example and I couldn't be happier to be partnering with Rainer Castillo marie malette and team. They’re poised for incredible growth and already taking the steps to elevate how they compete in the broader lifestyle apparel market. They’re a bold brand with strong values, world class product and talent. We’re only just getting started but I’m thrilled to see our partnership develop. It’s a season of change in the marketing world. I hope to influence how the creative industry evolves to create better outcomes for the talent behind the work and also the brands who commission it. If you’re a founder or a marketer and think this sounds like where your brand is today, let’s connect. If you’re freelancing, looking for a new gig, or an old friend and want to say, Hi, hit me up. More to come.

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Distraction or #inspiration? Sitting on my deck with my laptop and #homebrew Starbuck Coffee before flying out of Nashville International Airport - BNA tomorrow. Like usual, there is an #eagle soaring overhead. There are SO many lessons we can learn from the eagle and all of #nature. One of my favorite things I've taken away from watching "our" eagle #soar is how they observe from a "30,000" ft. view. They aren't #shortsighted and only going after what is directly in front of them, meanwhile missing what is on the other side of the woods. They don't get bogged down in the #details, but rather they soar where they can see the #bigpicture before taking action. #naturelovers #lessonsinleadership #alwayslearning #completepicture #strategicleadership #smartbusiness #coffeecup #remotework #roadwarrior #partnerships #foodandbeverageindustry #disinfectant

Effective, engaging presentations change everything. They save you time (and your audience's) The save you money, They bring clarity, and they produce ACTION! Well done team, Daniella Balona Ruan Labuschagne Joshua Peterse

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