Frasers Group’s Post

🏁 Ready, set, go! Explore the breathtaking logistics ballet of Formula 1 in our latest article. From navigating transcontinental odysseys to orchestrating back-to-back races, discover the meticulous planning and precision driving the world's fastest logistical operation. 🌍✈️🚛 #Formula1 #LogisticsMarvels #SpeedOfRacing #GlobalOperations

Well that's taking creativity to another level..

Beyond grateful to have been invited and had the opportunity to be on this panel at Eurobike on our Shimano booth hosted by Rachael Burnside ⭐️ Thank you to my fellow Uplift mentors Rachael Burnside Nikki Hawyes Cassondra Spring and the Team at SHIFT Active Media and Shimano Europe Group for this opportunity 💟💙💟 The panel focus was to: ⭐️Inspire CONFIDENCE ⭐️find the opportunities to connect and forge CONNECTIONS ⭐️and lastly RETENTION, keep women finding fulfillment within the industry so that they stay in the industry. However I also feel that the discussions lead us to deeper points of: -Welcoming people into the industry, we all have passion otherwise we wouldn’t be here, so let’s take the time to nurture for growth. -Being curious and feeling confident and safe to ask questions is so important. -Acknowledge your weaknesses and don’t be afraid to ask for help. -Understanding that humans are all “wired” differently and we need to take that into account in how we think and wish to progress as businesses. -Imposter syndrome is there and it is a big hindrance for career growth, so build up eachother, provide only constructive feedback and be open to constructive feedback. -And lastly don’t try to be anything but your authentic self and always work on your personal development, it’s your biggest investment into your career ⭐️⭐️⭐️. SO, feel welcomed and let’s have some fun!

🏍️ [Sports Biz News]🇮🇹 Brand Enhancement through Partnership: QJMOTOR GRESINI Moto2 Team and QUICK MILL 👏 The Italian prestigious racing team Gresini Racing's "QJMOTOR GRESINI Moto2 Team" has announced a new official sponsorship with QUICK MILL for the 2024 and 2025 seasons. This partnership is a natural step based on the shared excellence and passion of both companies. QUICK MILL, known for its high-quality espresso machines and grinders, will have its logo prominently displayed on Gresini's Kalex bikes and Moto2 pit box panels. This visibility is expected to enhance brand recognition significantly and strengthen the financial foundation of the team, providing essential resources for technical development and rider training. Stefano and Roberta Chinaglia, owners of QUICK MILL, expressed their enthusiasm for the partnership: "Supporting QJMOTOR GRESINI Moto2 was a natural step for us. We share a deep passion for our work, a determination to succeed, family values, and a constant pursuit of excellence. The Gresini team embodies these principles perfectly, and we are excited to support them in every corner and straight." Carlo Merlini, Commercial and Marketing Director of Gresini Racing, highlighted the importance of this partnership: "It is always a source of pride to see the #GresiniFamily expand, especially with a company like QUICK MILL that shares our values of passion and excellence. We are ready to achieve great results and satisfaction in the Moto2 category for the 2024 and 2025 seasons." This strategic collaboration between QUICK MILL and QJMOTOR GRESINI Moto2 team not only showcases the power of shared values in achieving excellence but also serves as a prime example of effective sports marketing. By leveraging the high visibility of the Moto2 platform, QUICK MILL can reach a dedicated and passionate audience, while Gresini Racing benefits from the robust financial and technological support. In addition to the branding opportunities, this sponsorship enhances QUICK MILL's presence in the competitive motorsports arena, aligning the brand with speed, precision, and innovation. For Gresini Racing, the partnership means improved resources for bike development and rider performance, ensuring they remain competitive in the Moto2 series. The partnership is expected to bring mutual benefits, driving both brands toward greater recognition and success in their respective fields. As motorsports fans eagerly anticipate the upcoming seasons, the collaboration between QUICK MILL and QJMOTOR GRESINI Moto2 team promises to deliver thrilling performances and innovative advancements. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #gresiniracing #moto2 #quickmill #motorsports #sponsorship #racing #italy #globalmarket #businesspartners #collaboration #brandawareness

Boys and race cars… they seem inseparably linked. The love boys have for anything on wheels appears to be innate. Research shows that boys enjoy playing with cars because they seek physical interaction. But this love goes much deeper. The technology, the sound, the raw power make grown men become little boys again. For more than 5 years, De Jongens van Boven | Digital Branding Studio has had the privilege of being a small part of the top level of endurance racing, as the online partner of race organizer CREVENTIC . The Hankook Tire 24H Series, Prototype Cup Germany, and the Porsche AG Motorsport Michelin 992 Endurance Cup are among the most prestigious endurance racing championships in the world. The world's most prestigious and successful car manufacturers push their cars, teams, and drivers to the limit and compete against each other in a series of 24, 12, or 6-hour endurance races organized by Creventic on the most exclusive race circuits in the world, such as the Dubai Autodrome Circuit, Mugello, Circuit of Spa Francorchamps s.a., Portimao, Circuit de Barcelona-Catalunya, Hockenheimring, @Nürburgring, and Circuit Zandvoort. Together with the CREVENTIC team, De Jongens van Boven | Digital Branding Studio has designed and developed a unique online platform for Creventic's various championships and races. An online 360-degree racing experience for teams, drivers, visitors, and fans with news, extensive circuit and race information, calendars, time schedules, entry lists, live streams, live timing, where-to-watch overviews, photo and video databases, race and championship results, tickets, and merchandise. A website that breathes endurance racing from the first to the last click. Curious? Then take a look at www.24hseries.com Are you also looking for a website that presents large amounts of data from multiple complex systems in a clear and accessible way to create an online total experience for your event? Then leave a message in the comments below or send us a private message. De Jongens will be happy to help you further. #24HSERIES #ThisIsEndurance #racing #motorsport #enduranceracing #branddesign #branding #brandexperience #webdesign #webdevelopment #website

Last weekend, around 40,000 cycling enthusiasts and professionals visited Velofollies at Kortrijk Xpo Meeting Center. 🚴♂️ The Achilles Design bicycle design team saw a lot of interesting designs and noticed 2 important things:   • Many bicycles are identical underneath the paint At first glance there was a wide range of brands and models, but it soon became clear who turned to which Asian OEM partner. Fortunately, there are a few Belgian and European brands that still firmly choose a brand identity that stands out from the crowd. ✨   • The public wants innovation According to many 2024 will undoubtedly be another difficult year with a lot of overstock and little innovation. Yet, we noticed a broad and enthusiastic audience looking for new and exciting things in the cycling world. So, anyone who dares to start innovating now, will be recognised (and rewarded) as a relevant player in 2025 and 2026. 💡   #velofollies #velofollies2024 #bicycledesign #productdesign #cycling #trendsinbicycledesign #achillesdesign

Learn more about these safety standards that apply to micro-mobility and LEV products.  ⚡🚲 🔋   Visit act-lab.com/e-validate to learn more about how our artwork can help with instantaneous verification of compliance. This artwork can help demonstrate to buyers and regulatory services that your products have been thoroughly tested and are compliant with important micro-mobility safety standards.    #actlab #emobility #consumersafety #cyclingindustrynews #ebike  #ebikes #biketesting #mobilitysolutions #cycling

Superbike Ladies League: A New Era The world of motorsport is constantly evolving, and the Female World Superbike Championship is rebranding as the Superbike Ladies League (SLL). This change aims to promote inclusivity and professionalism in women's motorcycle racing. Necessary Rebranding The new name, Superbike Ladies League, refreshes the championship's image, making it more appealing to sponsors, media, and fans. "Ladies League" conveys community, elegance, and high-level competition—key elements for our brand. Ambitious Vision: Superbike Corporation The SLL aspires to create a "Superbike Corporation" on par with giants like Apple and Google, extending beyond racing to embrace innovation, technology, and global marketing. Business Plan Goals The SLL's business plan focuses on: 1. Increasing Visibility: Significant investment in marketing to expand the fan base. 2. Partnerships: Engaging new sponsors and collaborating with leading companies. 3. Athlete Support: Providing talent development programs and technical assistance. 4. Innovation and Sustainability: Investing in advanced technologies while prioritizing environmental sustainability. 5. Engaging Events: Introducing unique events for fans. Towards a Bright Future The transition to the SLL signifies our commitment to elevate the championship's prestige and celebrate female motorcyclists worldwide. With fan and sponsor support, the SLL aims to be a dominant force in international motorsport. Join us on this exciting journey towards a dynamic future for the Superbike Ladies League, as we build a global Superbike Corporation together.

How far will the public go to run a marathon personal best? The £400 adidas Adizero Adios Pro 1 aims to find out… Road running has entered a new age, improvements which were once considered as marginal gains have become the norm for many recreational runners. The Evo 1 has been designed for the height of performance and the design and marketing team have certainly taken note. The minimal colour pallete reflects the sole purpose of performance, speed. The release date of the new product is also no coincidence. The shoe will make its official debut at Berlin marathon on the feet of the best marathoners in the world, at the fastest marathon in the world. Two days later the shoes will be released to the public in limited quantities via a raffle. Research conducted by Gupta (2013) suggests that strategically controlled environments, by creating product uncertainty, can motivate behaviour such as urgency to buy. Will you be joining the raffle for possibly the fastest shoe ever? 📸 Tom Folan #marketing #athletics #sportsmarketing

Last weekend, around 40,000 cycling enthusiasts and professionals visited Velofollies at Kortrijk Xpo Meeting Center. 🚴♂️ Our bicycle design team saw a lot of interesting designs and noticed 2 important things:   • Many bicycles are identical underneath the paint At first glance there was a wide range of brands and models, but it soon became clear who turned to which Asian OEM partner. Fortunately, there are a few Belgian and European brands that still firmly choose a brand identity that stands out from the crowd. ✨   • The public wants innovation According to many 2024 will undoubtedly be another difficult year with a lot of overstock and little innovation. Yet, we noticed a broad and enthusiastic audience looking for new and exciting things in the cycling world. So, anyone who dares to start innovating now, will be recognised (and rewarded) as a relevant player in 2025 and 2026. 💡 #velofollies #velofollies2024 #bicycledesign #productdesign #cycling #trendsinbicycledesign #achillesdesign