Frasers Group’s Post

In recognition of #WorldDownSyndromeDay, we’re nodding to “Runner 321”, a movement led by adidas and FCB Canada calling for more representation of neurodivergent athletes in mainstream sports. In 2022, adidas released an inspirational video featuring Chris Nikic, the first person with Down syndrome to complete the Iron Man. The spot asked every marathon to hold bib #321 (representing Trisomy 21, the Down syndrome identifier), for a neurodivergent athlete. The marathons answered the call: Within one week of the campaign launching, the Boston Marathon included Runner 321. In a year, six majors and hundreds of races across the world did too, putting a generation of Down syndrome runners in the spotlight to inspire others. Let’s make room for Runner 321 in every race. #Runner321

This brand outperforms Nike, Adidas, and Reebok in earnings! In India, one brand surpasses the combined earnings of Nike, Adidas, and Reebok—Decathlon. Although it might not be widely known, here's the secret to its impressive revenue: Vast product selection: Decathlon caters to a wide range of sports under one roof, from cricket and football to cycling and tennis. Try before you buy: At Decathlon, you can test ride a bicycle or play a full game of table tennis before purchasing, making customers more likely to buy. Proprietary brands: Decathlon not only sells products but also manufactures its own brands. This strategy allows them to offer high-quality items at competitive prices. #productmarketing #productmarketfit #marketresearch #marketingtechniques #maketingstrategy #advertisements #advertising #advertisingindia #marketinghindi #businessstrategy #businessstorytelling #brandstorytelling #businessstrategy #brandstartegy #businessowner #startupculture #startupindia #marketingtips #marketingplan #brandingagency #marketingplan #hindibusiness #businesshindi #marketingstrategy #decathlon #nike #adidas #businessknowledge #marketingtips #businessinsights #sportsindia

#Decathlon is winning the race against sports giants like Nike and Adidas, and it is because of one simple stroke of brilliance! 🤯 If you find such case studies interesting, we cover more of these in our business courses, so click the link in our bio! 👀 #BusinessStrategies #CaseStudy

New strategy= new journey of results and success!

This brand earns more than Nike, Adidas and Reebok combined! Nike, Adidas, and Reebok together don't make as much money in India as one brand—Decathlon. You might have heard of Decathlon, but here’s how it makes so much money: 1. Wide range of products: Whatever the sport, Decathlon has everything you need in one place—cricket, football, cycling, tennis, and more. 2. Try before you buy: Want to buy a Cycle? You can test ride it. Looking at a table tennis table? Play a game first. Trying products makes people more likely to buy them. 3. Own brands: Decathlon doesn't just sell other brands; it makes its own. This helps them sell many products at lower and competitive prices.

This brand earns more than Nike, Adidas and Reebok combined! Nike, Adidas, and Reebok together don't make as much money in India as one brand—Decathlon. You might have heard of Decathlon, but here’s how it makes so much money: 1. Wide range of products: Whatever the sport, Decathlon has everything you need in one place—cricket, football, cycling, tennis, and more. 2. Try before you buy: Want to buy a Cycle? You can test ride it. Looking at a table tennis table? Play a game first. Trying products makes people more likely to buy them. 3. Own brands: Decathlon doesn't just sell other brands; it makes its own. This helps them sell many products at lower and competitive prices.

🏌️♂️ End of an Era: Tiger Woods bids farewell to Nike after 27 years! His impact on golf is undeniable, but what does this mean for Nike's future in the sport? Join the discussion in the comments! ⛳️ #TigerWoods #NikeGolf #SportsMarketing

In this week's most engaged post, SUI player, Alisha Lehmann leads all female athletes across sport, including the #WWC23. While she's an adidas athlete, PUMA Group benefits from the incidental exposure she generates due to logo visibility on her team kit. Reach out to learn more about max ad value. 📈 Keep following as we analyze and report on data and insights each week. #sportsbiz #sponsorships #datainsights

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