Francie Turk’s Post

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How Consumers Navigate Inflation Might Surprise You The McKinsey 2024 Consumer Insights report revealed that Americans plan to keep spending despite inflationary headwinds, although how they spend continues to evolve. NO INTENTION TO CURB SPENDING a.     Middle income households: squeezed but splurging b.    Older generations’ discretionary spending persists, especially for higher income HHs (30% of the U.S. Market). SO WHERE ARE THE COMPROMISES? a.     Eroding Brand Loyalty. Trading down on brands during the pandemic due to scarcity has been sticky, especially the move to private label, which >50% say offers equal or better quality. b.     Value > values. Price pressures tempering sustainability concerns. In this market, offering the right kind of value add to the most precise target is both more elusive yet more essential.   Source: https://lnkd.in/gM87uTgP

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