How Consumers Navigate Inflation Might Surprise You The McKinsey 2024 Consumer Insights report revealed that Americans plan to keep spending despite inflationary headwinds, although how they spend continues to evolve. NO INTENTION TO CURB SPENDING a. Middle income households: squeezed but splurging b. Older generations’ discretionary spending persists, especially for higher income HHs (30% of the U.S. Market). SO WHERE ARE THE COMPROMISES? a. Eroding Brand Loyalty. Trading down on brands during the pandemic due to scarcity has been sticky, especially the move to private label, which >50% say offers equal or better quality. b. Value > values. Price pressures tempering sustainability concerns. In this market, offering the right kind of value add to the most precise target is both more elusive yet more essential. Source: https://lnkd.in/gM87uTgP
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A monthly update on the state of the US consumer: June 2023 (https://hubs.ly/Q01XplDd0) Consumer spending trends are shifting. The latest research from our ConsumerWise team from McKinsey reveals some key insights into consumers' spending behaviors: 1️⃣ Consumer spending is lower than a year ago, despite increasing optimism about the economy. 2️⃣ Real spending growth has declined for the second consecutive month, with some segments experiencing negative growth. 3️⃣ Consumers' intent to splurge doesn't always translate into actual spending, highlighting the importance of monitoring and adjusting our projections. 4️⃣ Trading down and selective indulgence are prevalent behaviors, with certain categories expected to benefit more than others. 💡 Do you see the same trend in how you spend as a consumer or do you observe the same trend in your industry? Comment below. #ConsumerSpending #FinancialStrategy #Adaptation #DataAnalysis #Collaboration #FinanceProfessionals #ConsumerWise #StayInformed
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Increasingly polarized financial situations and capabilities will influence spend across the next 24 months and beyond. 29% of global consumers believe they are better off financially vs last year, while 34% are worse off. Those worse off, 78% say its due to the ongoing cost of living crisis. These very different capabilities and mindsets present opportunities where value is defined by different factors. Read more below to get the full view https://lnkd.in/dtrZ2BCU #consumeroutlook #costoflivingcrisis #inflation #signalsofchange
The 'Cost of Living' Catalyst: Top 5 Consumer Trends to Monitor into 2024
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Wealth inequality has made FMCG companies change their operating models to adapt to the changing consumer. What are some of the practical strategies that can help companies stay competitive and grow in this environment? Great perspectives from Javier Rodriguez #strategy #KPMGValueCreation #KPMGDeals #KPMGElevate
Market polarization: The implications for FMCG companies
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Our recent poll showed that among rising #food #prices, increasing utilities, or economic downturn that 50% of respondents were most concerned about economic downturn. What else are #consumers feeling and facing in today’s market? In our new Consumer Outlook Report, we unveil key consumer sentiment-driven strategies essential for growth and success in this volatile age. Don't miss out on the trends shaping and reshaping industries today! Download the report now: https://lnkd.in/ekQxR7Hd NielsenIQ
Consumer Outlook 2024
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Helping you level up on Social | Social Strategist 🧠 | Head of Social at @NielsenIQ 📱 | Photographer 📷 | Views I share are my own 🎙️
It's a difficult time for consumers: Inflation has caused an increased cost of living, with 34% of people feeling worse off in January 2023 compared to two years ago. Even though many are putting in more effort to save, spending is up 18% from 2021 - leading to a decrease in spending power. #HigherCosts #Inflation #DecreasingSpendingPower Read the full story here 👇
The 'Cost of Living' Catalyst: Top 5 Consumer Trends to Monitor into 2024
https://nielseniq.com
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The findings from Ipsos Global Consumer Index are ready ⬇️ Ipsos’ Global Consumer Confidence Index shows little movement (-0.2 point) since last month and sits at 49.1. After gaining two points over the previous two months, the index now shows stability as it did for much of second half of 2023. Among 29 economies measured, seven show significant gains in consumer sentiment, and eight show a notable decline. Dive into the insights 👉 https://lnkd.in/d48dwa3E #Ipsos #Ipsosinsights #Globalconsumerindex #consumerconfidence
February 2024: Consumer confidence down among G7 countries
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Americans are viewing the growth prospects of the U.S. economy through the lens of inflation with 65% of those surveyed in the inaugural KPMG US American Perspectives Survey, including nearly 60% of those making $200,000 or more, saying they expect to do more discount shopping this year. Click for more insights from CNN Business Senior Markets Reporter Nicole Goodkind: https://ow.ly/AQ6550S8qK5 #ConsumerBehavior #ConsumerInsights #KPMGInsight
Even high-income Americans are shopping more at discount retailers | CNN Business
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Great speaking with Nicole Goodkind from CNN about our American Perspectives Survey. Americans are optimistic about their personal financial situation but are confronting #CompoundVolatility and are viewing the growth prospects of the U.S. economy through the lens of inflation. Be sure to read about this inaugural survey: https://lnkd.in/eeMzWvSq
Americans are viewing the growth prospects of the U.S. economy through the lens of inflation with 65% of those surveyed in the inaugural KPMG US American Perspectives Survey, including nearly 60% of those making $200,000 or more, saying they expect to do more discount shopping this year. Click for more insights from CNN Business Senior Markets Reporter Nicole Goodkind: https://ow.ly/AQ6550S8qK5 #ConsumerBehavior #ConsumerInsights #KPMGInsight
Even high-income Americans are shopping more at discount retailers | CNN Business
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Ipsos’ Global Consumer Confidence Index gained 1.7 points since last month and sits at 49.3. After showing stability for much of second half of 2023, the index has now gained more than two points in the last two months. Among 29 economies measured, twelve show significant gains in consumer sentiment, and just two show a notable decline. Based only on the “legacy 20 countries” tracked since March 2010, the Index would read at 47.0. This is more than two points ahead of its reading to begin 2023, and just half a point lower than its February 2020 reading, just prior to the start of the COVID-19 pandemic. Of note, seven countries show significant gains (of at least 2 points) across all four sub-indices: Great Britain, Argentina, South Africa, Chile, Peru, India, and Malaysia. In contrast, Türkiye is the only country to show significant month-over-month declines across all four sub-indices. Read more here: https://lnkd.in/gvHYrQB4
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Recent data suggests that American shoppers are starting to cut back on spending, which could signal changes in economic trends. This shift may affect consumer-driven sectors and highlight the importance of diversification in your portfolio. Adjusting investment strategies in response to these trends can help mitigate risks and capitalize on opportunities, ensuring your wealth is preserved and continues to grow. Read more: https://lnkd.in/ecahGpQj #Consumers #EconomicTrends #Markets Disclosures: https://bit.ly/468v2f0
Evidence is mounting that the American shopper is cutting back | CNN Business
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