FMI's 2024 Power of Private Brands report shows a remarkable shift in consumer confidence towards store brands. 90% of shoppers are now aware of private brands, seeing them as equal to national brands in terms of quality and value. Dive into our findings to explore how retailers are leveraging this trend to enhance product offerings and differentiate themselves from competitors. Read more from Greg Sleter in this Store Brands article 👉 https://brnw.ch/21wLgik Download the Power of Private Brands report 👉 https://brnw.ch/21wLgil #PrivateBrands #RetailInnovation #ConsumerTrends
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Meet the world’s most chosen consumer brands! Despite the backdrop of rising prices and changing consumer habits, the Top 50 #MostChosenBrands across the world are meeting the challenges and opportunities head on, finding new ways to sell more and gain shoppers. Read the latest global #BrandFootprint report to find out more: https://lnkd.in/ed8QjzYe #Kantar #Worldpanel #FMCG #Brands
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Discover the future of private brands! 🛒✨ Our Power of Private Brands 2024 report reveals shoppers increasingly prefer stores for their top-quality private brands. With growing positive perceptions, 55% of consumers are buying more private brands this year! Dive into insights from our recent seminar hosted by Tom Cosgrove and Allison Febrey. Explore the latest trends in packaging, marketing, and more. Read more 👉 https://brnw.ch/21wLs4c #PrivateBrands #ConsumerTrends #RetailInsights #FMI
How Private Brands are Shaping the Grocery Shopping Experience
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🤔Is your brand experiencing a decline in market share, but you're not quite sure why? In context learning illuminates what is driving consumer behavior. Whether it's competitor actions, shelf placement, design elements, or pricing strategies, understanding the nuances of consumer reactions and thoughts can reveal truths you were not aware of. Join us in the aisle to uncover actionable insights for your brand and drive positive change. #ConsumerBehavior #CPG #ShopperInsights #FMCG
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Get the latest #MarketInsights into the booming world of #CPG private brands! 🛒📈 Amid high inflation, #PrivateBrands are on the rise, with the U.S. market valued at a staggering $217 billion. Last year alone, dollar sales of private brand products increased by 6%, and units saw a 0.9% increase. Ready to boost demand in your category? Don't miss out on the key insights and valuable strategies for retailers looking to stand out in the market. Read more here: https://bit.ly/3wOg2Gd
CPG Private Brands Update
https://www.circana.com
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I wanted to share this implication for private brands: "Invest in innovation that supports the store mission and creates a point of differentiation. Consumers are not necessarily shopping for the lowest price point." People are committed to the stores they love. You'll be well-positioned if your products are unique, and align with the ethos of the stores consumers know and trust. #PrivateBrands #CPG #MarketInsights
Get the latest #MarketInsights into the booming world of #CPG private brands! 🛒📈 Amid high inflation, #PrivateBrands are on the rise, with the U.S. market valued at a staggering $217 billion. Last year alone, dollar sales of private brand products increased by 6%, and units saw a 0.9% increase. Ready to boost demand in your category? Don't miss out on the key insights and valuable strategies for retailers looking to stand out in the market. Read more here: https://bit.ly/3wOg2Gd
CPG Private Brands Update
https://www.circana.com
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Challenger Brands: Transforming the Retail Landscape for Potatoes and Beyond This article explores the rise of challenger brands in the retail sector, with a focus on the potato industry. Highlighting strategic shifts in branding and digital integration, it examines how these brands are reshaping consumer preferences and fostering long-term loyalty. https://lnkd.in/eSfGFJMG
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Challenger Brands: Transforming the Retail Landscape for Potatoes and Beyond This article explores the rise of challenger brands in the retail sector, with a focus on the potato industry. Highlighting strategic shifts in branding and digital integration, it examines how these brands are reshaping consumer preferences and fostering long-term loyalty. https://lnkd.in/er2m2TfR
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Did you know 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The Retail category, covering brands such as Spar, Action and Bol, has the highest number of brands in last year’s Top 30, followed by Alcohol which took up 13% of the brands in the ranking. Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/gTjdqtpE Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/efmekPFM #BrandZNL #MostValuableDutchBrands #marketing
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Did you know 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The Retail category, covering brands such as Spar, Action and Bol, has the highest number of brands in last year’s Top 30, followed by Alcohol which took up 13% of the brands in the ranking. Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/e3UBbPqU Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/eF34HfQz #BrandZNL #MostValuableDutchBrands #marketing
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Did you know 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The #Retail category, covering brands such as SPAR International, Action and bol, has the highest number of brands in last year’s Top 30, followed by #Alcohol which took up 13% of the brands in the ranking. Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/eX7JygAz Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/ediP-4qN #BrandZNL #retail #valuablebrands
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