Floris van Vleuten’s Post

How we manage the ads of multiple 7-figure companies (spoiler: it's not that complicated): We don't exist without our clients. That's why we created streamlined systems and processes to make it as easy as possible for them to work with us, while saving them time and giving them valuable information about the ad performance. We've divided our workflow into three categories: 𝐓𝐡𝐞 𝐀𝐮𝐝𝐢𝐭 We start off by auditing their entire business. Not only their Google Ads account. We go through all accounts (feed tools, GMC, GA4, GTM, CMS back-end), we analyze their market (competitor research, keyword analysis, market analysis, Google Trends), and we analyze their website as well. Throw in a good (good) conversation with the founder and we get ourselves an amazing starting point. 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 After the extensive audit, we have a good picture of their place in their market. We basically know what has to be achieved in order to win. And how we get there? We build out a 90-day roadmap, backed by our previous experiences and the data that we gathered. During this phase, we will collect new real-time data on their performance within the market, and create a new 90-day roadmap leading up to the end of the first one. This way, we stay up-to-date and make sure our KPI’s are being met. 𝐓𝐡𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 Our clients are motivated and eager business owners who want to grow their brands. We send them a weekly update and jump on a call every 2-4 weeks to sync and share our findings. We discuss eventual strategic decisions so they know exactly what’s happening. This is the best system for both the client and our team. We do all the heavy lifting, and share the valued findings with them. Only this way, we can grow together. – If you’re looking for a trustworthy Google Ads partner who gives everything to grow your brand the best way, hit me up: my DM’s are open.

Is it hard to track direct ROI of Google Ads? Not at all. (here are 5 tips) Using analytics, you can measure and improve the performance of your Google Ads campaigns effectively. Here’s how: 1. Conversion tracking: Set up conversion tracking to monitor actions like purchases, sign-ups, and contact form submissions. This helps you understand which ads and keywords drive the most valuable actions. (use Server Side Tagging, easy set-up with ProfitMetrics) 2. Google Analytics integration: Link your Google Ads account with Google Analytics to get deeper insights into user behavior on your website. This integration provides a holistic view of your campaign performance. 3. Attribution models: Use different attribution models to see how your ads contribute to conversions across the customer journey. This helps you allocate budget more effectively. (fun fact: with playing around with those attribution models in the interface, we found out what it took for people to convert. If you have never used that feature before, try it.) 4. Custom reports: Create custom reports to track metrics that matter most to your business. Whether it’s ROI, cost per acquisition (CPA), or lifetime value (LTV), custom reports can provide actionable insights. 5. Third party tools: use tools like TrueROAS, HYROS or TripleWhale to get in-depth insights of your customer’s behaviour. You’ll see some interesting paths for sure, on which you can act. By leveraging these tools and techniques, you can track the ROI of your Google Ads campaigns with precision and make data-driven decisions. What methods do you use to track your ROI? Share your tips in the comments. – If you’re new: My name’s Floris. With my agency, we help ecom grow using Google Ads. Follow for more insights about that: Floris van Vleuten

There are several tried-and-true methods for finding highly converting (non-branded) keywords for SEO and Google Ads. 1️⃣ The first method involves using tools like Google Keyword Planner (free) or SEMrush (paid). These tools are self-explanatory, and there are countless tutorials available online. This step is vital as it forms the foundation of your keyword strategy. 2️⃣ The second method involves making educated guesses and spending hours inputting those search terms into your favorite search engine to see which ads appear. Be warned, this is a very time-consuming and inefficient way of doing keyword research. Some advertisers recommend this, but I wouldn’t. 3️⃣ The third method involves running campaigns and strategies and then analyzing the data from impressions. Consider using PMAX Insights, running a DSA, or analyzing Search Console for pages that are ranking in Google. At my agency, we have a unique approach to keyword research that leverages Google and AI… If you're interested in accessing a video where I explain our process, I'm ready to share it with you. All you have to do is comment “𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬” (And make sure we're connected.)

We discovered crazy discrepancies between products in terms of performance within Google Ads. Any ecom owner/marketer who takes Google Ads even a bit serious, would regularly look at the performance of the products. This is a reminder to do so on every time span available (e.g. week/month/YTD/etc). You might get some new insights. You see, sometimes a person clicks on the ad and is not yet ready to buy. Later on, the person might see your ad or have a thought about your brand, and decides to buy weeks later. (That’s why you also need to understand the difference between regular conversions and conversions by time). You might discover, like us, that the time to convert for some products is way longer than expected, so a “loser” product might just turn into a “winner”. TLDR: check your product performance on a longer time span today, and make your choices based on that! 

Ad copy may be one of the most important aspects of your results within Google. You have to view your ad copy as your landing page preview, making your audience curious enough to click, while making sure you’re not overpromising and losing the person after the click. (that will only waste your budget) So, I created a simple cheat sheet with 8 subjects to keep in mind while writing ad copy. Here it is: 𝟏. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 → Ensure your ad copy is highly relevant to the keywords you are targeting. Use the main keyword in the headline and description. → Tailor your ad copy to match the user’s intent behind the search query, whether it's informational, navigational, or transactional. → Keep your message clear and concise, avoiding jargon or complex language. 𝟐. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 → Craft attention-grabbing headlines that stand out in the search results. Use power words and emotional triggers. → Highlight your unique selling proposition (USP) in the headline to differentiate your ad from competitors. 𝟑. 𝐄𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐎𝐯𝐞𝐫 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 → Focus on the benefits your product or service provides to the user rather than just listing features. → Explain how your offering solves a problem or improves the user’s life. 𝟒. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐒𝐭𝐫𝐨𝐧𝐠 𝐂𝐚𝐥𝐥𝐬 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 (𝐂𝐓𝐀𝐬) → Include clear and compelling calls to action in your ad copy. Tell the user exactly what you want them to do next. → Use action-oriented language that creates a sense of urgency or excitement. → Position your CTA prominently within the ad to ensure it’s noticed. 𝟓. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀𝐝 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬 → Use ad extensions to provide additional information and increase the visibility of your ad. Include sitelinks, callouts, and structured snippets. → Highlight special offers, key benefits, or additional resources through ad extensions. 𝟔. 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟 → Incorporate social proof elements such as customer reviews, ratings, and testimonials in your ad copy. → Mention awards, certifications, or recognitions to build credibility and trust. 𝟕. 𝐔𝐬𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐚𝐧𝐝 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬 → Use specific numbers and statistics to make your ad copy more persuasive and credible (e.g., "Save 30%," "Over 10,000 satisfied customers"). → Use countdown timers or limited-time offers to create urgency. 𝟖. 𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 → Continuously test different versions of your ad copy to identify what works best. Experiment with different headlines, descriptions, and CTAs. → Test one element at a time to isolate the impact of each change. And that’s how you master Ad Copy for eCommerce in Google Ads! 💾 𝐒𝐚𝐯𝐞 this post so you can come back to it later ♻️ Too many people struggle with writing effective ad copy! Help them by 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 this! And follow Floris van Vleuten for more.

Perfection is a myth. Here's why. No matter how much you plan, tweak, or optimize, things will never be perfect. There’s always something that can be improved, always a way to do better. (like my YouTube Channel 😂) The truth is, chasing perfection can hold you back. It can stop you from launching, from experimenting, from growing. And that’s okay. My first post was BAD. My first campaign was BAD. My first youtube video was BAD. But I did start, and now everything is getting better (especially those campaigns 💰) Accepting that perfection doesn’t exist was a game-changer for me. It freed me to take risks, to learn from failures, to keep moving forward. Now, as an agency owner, I see the bigger picture. It’s about progress, not perfection. It’s about delivering real results, even if they’re not perfect. So, don’t get stuck in the pursuit of perfection. Aim for excellence, strive for improvement, but don’t let the fear of imperfection stop you from taking action. Because at the end of the day, it’s not about being perfect—it’s about making progress and delivering value. Or at least, that’s my view. Do with this what you want. I’ll keep aiming high and embracing the imperfections along the way.

📣Any Google Ads Experts in my network who have experience with Google Ads for medspas and looking for a new project? 📣 Drop me a DM please! A partner of ours is looking to hire you (freelance/contractor). Also: commenting/reposting for reach would also help. Thanks in advance. 🙏

Google Ads don't work for niche products? Think again. Niche products can thrive with the right Google Ads strategy. Here’s how to make it happen: Precise targeting: Use detailed audience and keyword targeting to reach people who are specifically interested in your niche. Ad copy: Craft compelling ad copy that speaks directly to your niche audience. Highlight the unique features and benefits of your product to capture their attention. Remarketing: Implement (dynamic) remarketing campaigns to re-engage visitors who showed interest but didn’t convert. This keeps your product top-of-mind and encourages them to return and make a purchase. (use YouTube, DemGen* or Display for this) *with DemGen you can also use lookalike audiences, once your account is ready. Niche products can find their perfect audience with Google Ads by leveraging these strategies. It’s all about precision and relevance. Have you had success with niche products on Google Ads? Let’s discuss in the comments. – If you’re new: My name’s Floris, and with my agency, we help scale ecom brands from with Google Ads. Follow for more posts like these: Floris van Vleuten

𝐂𝐚𝐬𝐞: How we generated €94,659.70 in 120 days for MOAI with Google Ads 📈: MOAI is a paddle board brand, based in the Netherlands, but active throughout Europe. They had struggles scaling in multiple countries at the same time, and contacted us to help them with that - all while keeping high cash flow. We did not only expand our ads’ reach to multiple countries in Europe, but we optimized every bit of the account towards as much profit as possible. We installed Server Side Tagging (with ProfitMetrics to get profit insights as well), restructured the account and executed well-educated experiments to increase results – with success. Google Ads was their saviour in this time period. This is what the founder of MOAI wrote about us: “𝘉𝘦𝘧𝘰𝘳𝘦 𝘸𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘪𝘯 𝘢 𝘣𝘪𝘯𝘥 𝘢𝘵 𝘔𝘖𝘈𝘐: 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘴𝘵𝘴 𝘸𝘦𝘳𝘦 𝘩𝘪𝘨𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘦𝘢𝘳𝘯𝘦𝘥. 𝘖𝘶𝘳 𝘨𝘰𝘢𝘭 𝘸𝘢𝘴 𝘤𝘭𝘦𝘢𝘳: 𝘴𝘦𝘭𝘭 𝘮𝘰𝘳𝘦, 𝘢𝘯𝘥 𝘲𝘶𝘪𝘤𝘬𝘭𝘺, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘯𝘰𝘵 𝘺𝘦𝘵 𝘸𝘦𝘭𝘭 𝘬𝘯𝘰𝘸𝘯. 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘺 𝘸𝘦 𝘤𝘩𝘰𝘴𝘦 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦, 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵𝘴 𝘪𝘯 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴. 𝘞𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘯𝘦𝘹𝘵 𝘸𝘢𝘴 𝘰𝘱𝘵𝘪𝘮𝘢𝘭. 𝘛𝘩𝘦𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘯𝘦𝘦𝘥 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬 𝘨𝘳𝘦𝘢𝘵 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘵𝘩𝘦𝘮, 𝘸𝘦 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘵𝘰𝘱 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘭𝘢𝘴𝘵 𝘴𝘦𝘢𝘴𝘰𝘯 – 𝘮𝘰𝘳𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘦𝘷𝘦𝘯 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴𝘭𝘺 𝘭𝘦𝘴𝘴 𝘬𝘯𝘰𝘸𝘯. 𝘛𝘩𝘪𝘴 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘮𝘦𝘢𝘯𝘴 𝘢 𝘭𝘰𝘵 𝘵𝘰 𝘶𝘴. 𝘐𝘵 𝘪𝘴 𝘰𝘶𝘳 𝘴𝘱𝘳𝘪𝘯𝘨𝘣𝘰𝘢𝘳𝘥 𝘵𝘰 𝘧𝘢𝘮𝘦 𝘪𝘯 𝘯𝘦𝘸 𝘮𝘢𝘳𝘬𝘦𝘵𝘴. 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢𝘯 𝘢𝘨𝘦𝘯𝘤𝘺; 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘛𝘩𝘦𝘺 𝘩𝘢𝘯𝘥𝘭𝘦 𝘰𝘶𝘳 𝘣𝘶𝘥𝘨𝘦𝘵 𝘴𝘮𝘢𝘳𝘵𝘭𝘺, 𝘵𝘩𝘪𝘯𝘬 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘪𝘷𝘦 100%. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘰𝘰𝘴𝘵 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺, 𝘨𝘰 𝘧𝘰𝘳 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦. 𝘛𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭, 𝘵𝘩𝘪𝘯𝘬 𝘰𝘶𝘵-𝘰𝘧-𝘵𝘩𝘦-𝘣𝘰𝘹 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.” We’re proud of how we can help our clients. - P.S: We’ve still 2 spots open to work with us this month. If you want to be our next success study, shoot me a DM. 💌

The success of your Google Ads campaigns hinges on the quality of your product feed. Here’s how to optimize yours for peak performance: In 2024, nearly every brand boasts a CRO-optimized product page. Nearly every brand is running Google Ads. And nearly every brand is leveraging Performance Max for sales. So, standing out is a challenge. One key way to shine: having an exceptional product feed. ✅ This means optimizing images, titles, descriptions, GTINs, and over 10 other attributes. To simplify the process, I’ve created a quick video detailing how we optimize product feeds for our 7-figure clients. Want to watch it? Comment “Feed”. I’ll send it to you immediately.