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Growing #health awareness, innovations in the industry, rapid urbanization, and rising disposable incomes are the main factors driving the India #biscuits market during the #forecast period between 2023 and 2029. 🌐𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲: https://lnkd.in/dPqyd27V ▶ 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: ✔ Parle Products Pvt. Ltd ✔ Britannia Industries Limited ✔ ITC Limited ✔ Surya Food And Agro Lilmited ✔ SAJ Food Products (P) Ltd - Bisk Farm ✔ Unibic Foods India Pvt Ltd ✔ Mrs. Bectors Food Specialities Ltd.(Cremica and English Oven) 📣 𝐁𝐲 𝐓𝐲𝐩𝐞: Based on type, India biscuits market is divided into #crackers & savory biscuits and #sweet biscuits #BlueWeave #marketresearch #biscuit #foodindustry #snackfood #

Today, while purchasing milk, I had a discussion with the shopkeeper who shared that he sells 60kg of Amul curd and 150l of Amul milk daily. Additionally, he stocks another brand and sells 20kg of its curd over 4-5 days. This highlights the influence of brand trust on consumer perception. However, Country Delight having faced strong competition from established brands like Amul and Mother Dairy, managed to carve a niche for itself by prioritizing fresh and unadulterated dairy products. The founders' expertise in optimizing the supply chain, last-mile delivery, and leveraging technology for milk sourcing has propelled the company's growth. Currently operating in 15 states in India, it boasts 400,000 subscribers, with an impressive monthly addition of 15,000-20,000. Their app-based ordering system and daily fresh milk delivery service further differentiate them in the market. This success story highlights the power of delivering superior product quality and convenient services in building a strong brand, even in fiercely competitive markets. #countrydelight #productquality #valueproposition #startupsuccess

Amul sells so much cheese in India, that the none of the No.2, 3 or 4 players sell even 10% as much as Amul sells. And the dairy cooperative giant is set to push this skew further. This is really exciting! .. Amul’s gearing to bring a riot to Indian nascent cheese market. And despite the rise of several competitors over the years, it commands a massive 70-75% market share. No other player holds a double digit market share. And this is when cheese consumption is booming in the country, and when there is no dearth of powerful dairy cooperatives in India. .. And Amul doesn’t care. It’s set to expand its cheese production capacity by 55% over the next year. That’s a big investment, which will bring in even more scale, efficiency and pricing power, which driving on the top of Amul’s nightmarish deep distribution might will be a tsunami! .. Meanwhile, let’s think from the consumer’s perspective. I’m someone who probably consumes manifold higher amounts of cheese a week than the avg Indian consumes in a month. And I’ve observed over time, that when shopping at BigBasket or DMart, Britannia’s cheese and spreads are at steep discounts, while Amul’s products are never sold that way. .. I know that Britannia is anyway struggling to grow its dairy biz. But, clearly, when almost every other player except Amul is resorting to discounts, it suggests, this is not just about Amul’s deeper distribution. For many Indian families, Amul has been synonymous with dairy for generations. These habits are hard to break. Competitors need to offer something truly exceptional to disrupt that. What do you think? .. Join my 17k+ member Biz News+ WhatsApp community: https://lnkd.in/gx_TEjjV Best, Jayant Tags: #Amul #Dairy #Cheese #MotherDairy #Stocks #IndianStocks #Business | Amul (GCMMF), Amul India, Britannia Industries Limited, Varun Berry, Jayen Mehta, Mother Dairy Fruit & Vegetable Pvt. Ltd., DMart - Avenue Supermarts Ltd, bigbasket.com, Damodar Mall

David Vs Goliath - Marico's Saffola pips Quaker in the indian oats market! 👉The North America Market leader (~60% share) and a brand from Pepsico got pipped by desi Saffola Oats recently in India! India's packaged oats category got a new leader as Saffola Oats after sustained consumer centric innovations in recent times. 👉Quaker, the 145 years old global player started with the sweet oats category but realized late that indians prefer their breakfast as hot and savoury vs cold and sweet in western markets. -👍Saffola grew to 42% in last quarter Vs 37% last year. -👎Quaker de-grew to 34% vs 38% last year. Not that Quaker didn't realize the indian palette, it had also launched beyond the breakfast category with salty masala options too. However, if we look at the saffola brand, its been there since 1965 and has been the first mover claiming health plank in oils category. IMO, This brand extension into oats seemed logical, years ago when they launched, but to pip the global leader is a great achievement! 😇David wins again with a strong handle on consumer insight + a brand extension that had a healthy heart legacy! #fmcg #brand --+++ I write regularly on consumer/ #marketing trends and habits/ productivity tips. #runningmarketer

🔴 Bet you didn't know the History Maggi 😯⤵ ➡️ Maggi instant noodles arrived in India in 1983 and instantly caught the nation's imagination. ➡️ The idea that anything could be cooked in two minutes had an immediate impact on a people that had invented slow food centuries before it became fashionable in fast food cultures. ➡️ The "two-minute noodles" advertising campaign on state-run television with which Maggi launched itself turned out to be an instant attraction because of its liberating message for women. ➡️ The "Maggi Mom" was not only seen as loving and caring of her children as her mother was of her, but she was also able to juggle her workplace and domestic responsibilities because of the snack. ➡️ Maggi travelled across India on the back of this formidable legacy and soon it was everywhere. ➡️ Within its first 25 years, it was able to command 90% of the quick noodles market it had created. ➡️ In 2015, the Food and Drug Administration representatives from Barabanki, a district of Uttar Pradesh, India stated that samples of the product, Maggi 2 Minute Noodles had unusually excessive levels of monosodium glutamate (MSG). ➡️ This finding led to multiple market withdrawals and investigations in India and beyond. ➡️ FMCG giant Nestle, which houses popular brands such as Maggi, Nescafe and KitKat, will have to again raise the prices of its food products this year to offset higher production costs that it has yet to fully pass on to consumers. ➡️ Nestle had revealed in the latter half of 2022 that it plans to invest a mammoth amount of Rs 5,000 crore in India by the year 2025. #finance #india #investing

Salestorrs, you will soon find Amul's fresh milk products in the US. How? Not through speed deliveries from India. Rather through a partnership with the Michigan Milk Producers Association (MMPA). Interestingly, Michigan and Amul share a history. Find out more in today's #SalestorrsNews150, news in 150 words. Amul India Amul Dairy Michigan State University Gujarat Cooperative Milk Marketing Federation Ltd. #amul #milkproducts #amulindia

Love Story Indian Consumer X Kirana Stores Episode 1 It was early 1990s, Bharat had liberalized Global Consumer Brands started entering There was an American Cereal maker It was one of the biggest food brands They wanted to change the breakfast habit of Bharat wasis They advertised Cornflakes to be consumed with milk Every mother knows the importance of milk for growing children It was like a match made in heaven However there was a small problem.... Cornflakes taste best with cold milk Because it retains the crunch and flavour But we abhor the idea of anything cold in breakfast From Idli Dosa in South to Poha in West From Paratha in North to Luci in East Everything is consumed piping hot So Mother's started to pour hot milk Into the bowl of cornflakes This turned the cereal Into a soggy ball Soon it was rejected The American Cereal maker tried very hard To create a category for 20 years Finally launching a Ready to Eat Upma Moral of the story is Indians like everything fresh Every kid in India has been sent back To the local kirana to replace bread or milk Because it was yesterday's production Every Potato, Tomato is touched by hand Tossed and rolled on the palm To feel it's freshness This kind of freshness can only be delivered By proximity which Kirana specialises No Quick Commerce or Supermarkets Will be able to deliver this at scale It is a moat impossible to jump Therefore the Indian Mass Market Has ruled yesterday, ruling today and will rule tomorrow. Follow Priyaranjan Kumar for such #slicesoflife #retail #fmcg #sales #distribution #leadership #organizationalbehaviour #talesofsales #massmarket

Amul (GCMMF) foray into the USA market is a well thought-out strategic move! It potentially opens a big new market for the brand. However, it will be interesting to see whether it can expand beyond Indian grocery stores and how it competes with the other established US dairy brands. Here's a quick rundown: 1. What they're selling? Amul is offering its popular range of fresh milk in the US, including Amul Gold (full cream), Shakti (4.5% fat), Taaza (3% fat) and Slim Trim (2% fat). These are the same varieties available in India.   2. Where to find it? The milk will be sold on the East Coast and Midwest in one-gallon and half-gallon cartons, targeting Indian grocery stores for now. 3. A first for Amul! This is the first time Amul has exported fresh milk anywhere in the world. Previously, they've only exported processed dairy products. 4. The partnership... Amul has partnered with the Michigan Milk Producers Association (MMPA) to procure milk from US farmers and distribute the product. Amul will handle branding and marketing. 5. Targeting the diaspora... Amul is initially aiming to cater to the large Indian diaspora in the US by offering a taste of home (literally). There are also plans to expand into other dairy other dairy products like curd, buttermilk and paneer. (It may be noted that milk marketed and distributed by Amul in USA may NOT have the unique distinct creamy taste, of the buffalo milk of India.) #milk #marketing #dairy ___________________________ One Percent Consulting draws upon one%inspiration to unleash growth. Book 1:1 Discovery Session from from profile page.

Britannia Nutrichoice is the best-selling biscuit in the outlets of India's largest retailer, Reliance Retail. But Nutrichoice isn't Parle-G. It isn't even Britannia's largest-selling brand. Good Day is at least 3X bigger. Then, why is it the best-selling biscuit in Reliance Retail outlets? In this week's Trade Tricks, Seetharaman G explains why Britannia Nutrichoice stands out in the outlets of Reliance Retail and what this tells about Indian consumers. Read the full piece by clicking the link in the comments. ----- Edit: Jonathan Ananda #TheKen #Britannia #Nutrichoice #ParleG #GoodDay #RelianceRetail #Supermarket #Kirana

India Tonight | 9 years after Maggj controversy, 'sugar scandal' surrounds Nestle Does the co apply different standards in the West? Suman Agarwal of SelfCare and Rekha Agarwal, Consumer Advocate, discuss the latest row Vikram Oza Suman Agarwal