Do you play or watch golf? If you do, you know each golfer has a unique approach to each shot. We have the same thought when it comes to working with brands.
There is not cookie cutter approach. Each brand, farm and artisan has different needs, circumstances and challenges that they face. While the goals are always very similar, WE WANT TO SELL MORE!
Of course, that is the goal for everyone.
Distribution provides challenges for both brands and chefs. For chefs it maybe contracts, delivery days, minimums, cut off times, availability, pricing and beyond.
For Brands it can be freight, competing product lines, lack of space, lack of attention, private labels, distributor politics and beyond.
Regardless of that, what we look to do is take a similar approach that golfers take. How is the wind? What are weather conditions? How thick is the grass? How firm are the greens? How good am I swinging the club?
Open dialogue is important in achieving your goals in foodservice distribution.
Making the right connections and having conversations can shape the approach you take to getting to the goal of: SELL MORE!
One important approach for me is stepping foot on the farm, processing facility or wherever our food comes from to better share your story. We don't look at just taking brands on for the sake of it. Curating a great mix of products with story that can benefit chefs and distributors.
We all have our own approach. What is yours?
Happy Masters Week! PS I unfortunately did not play golf today, I was right around the course and thought it was a stunning day in Denver today!
Food service intern at Pivot Ministries with expertise in kitchen operations
2wInspiring!