Fleur Revell - Devlin’s Post

How crisis-ready is your brand? Despite an ever-present array of events that may form the catalyst for negative publicity, for most companies brand and reputation risk management remains elusive – until an incident or crisis occurs. Issues management specialist Impact PR looks at the growing risk to firms in this NZ Manufacturer magazine article:  https://lnkd.in/gTmsTxDb #crisismanagement #pr #newzealand #manufacturing

Is your business staying ahead of reputational risk? You can benchmark it against the best practice strategies of the world's leading companies by taking a short survey and gaining insight into your reputational risk profile. Check out the WTW Reputation Risk Readiness Review, which just released today. #brand #riskmanagement #crisiscommunications

Crisis Management- Malaysian airlines MH370 “The greatest accomplishment is not in never falling, but in rising again after you fall”-Nelson Mandela What if the fall is so severe, deep and painful, how does one rise again? Crisis Management is difficult to impart, learn and practise, the real experience comes after a crisis, until then its only theory! Every Organisation & individual goes through a crisis at some point of time, both due to internal or external factors. But if the prime reason is external factors-then many a time we can predict based on past experience and in cases where external factors are beyond the control & unknown factors have induced the crisis it will be so tough for the organisations and its leaders! One such case which is unparalleled in the history of Aviation is- Malaysian Airline flight MH370 carrying 227 passengers and 12 crew members went missing & its whereabouts still unknown after 9 years, killing all 239 on board & the most intriguing part is the reasons still unknown! Organisations & leaders are wired to get to the root cause, analyse the reasons and fix it, but in this case there is no past history, no information and no clue what went wrong. In such a situation how does the leadership address the same? Cases like these will push the company to the wall as, everything built over several decades goes for a toss- Brand, confidence, morale, safety and security and above all the trust of multiple stakeholders: Employees, Investors, Shareholders, Management, Vendors & Suppliers, statutory bodies including the Government and social trust too. As a leader how does one act in a major crisis like this and address the concerns of all stakeholders and face the challenges and relook & rebuild the organisation from the scratch and regain the trust of the all the stakeholders? In this case, Yin May Lau, CMO, Malaysian Airlines, has revealed how the company went through the worst crisis and the entire crisis was handled and managed exceeding well and regained the trust of all stakeholders. Some key take aways and quotes: 1. Learning from difficult times- “The biggest lesson for us is realising how a lot of things may not be in our control. But what matters is how we recover and what we do after that. Being agile and planning in advance so we can move immediately was another big learning”. 2. Believe in Data: “We have a saying:In life we believe in God, in work we believe in data. Don’t do things that you ‘feel’ like, everything must be data based. Everything we do, from retargeting to our marketing communications and campaign management is based on data”. 3. Safety & Security- “Safety & security are a non-negotiable part pf the brands DNA, the moment either is compromised, all other parameters in the corporate score-card turn to zero”. #crisismanagement #decisionmaking https://lnkd.in/dZ223MJZ

Safety is not just a word; it is a culture and a commitment that involves all of us. Do you know our principles? 💡 ✅Prevention and Responsibility: Risk prevention is our priority, supported by shared responsibility from management to each employee. ✅Commitment and Training: We invest in the development of competencies that teach our employees to act safely. ✅Operational Excellence: We are convinced that a rigorous approach to safety and health is the path to business excellence. ✅Integration into Management: Safety and health are key components of our business strategy, reflecting our dedication to sustainability and corporate responsibility. #Safety #CelsaGroup 

Crisis Management- Malaysian airlines MH370 “The greatest accomplishment is not in never falling, but in rising again after you fall”-Nelson Mandela What if the fall is so severe, deep and painful, how does one rise again? Crisis Management is difficult to impart, learn and practise, the real experience comes after a crisis, until then its only theory! Every Organisation & individual goes through a crisis at some point of time, both due to internal or external factors. But if the prime reason is external factors-then many a time we can predict based on past experience and in cases where external factors beyond the control & unknown factors have induced the crisis it will be so tough for the organisations and its leaders! One such case which is unparalleled in the history of Aviation is- Malaysian Airline flight MH370 carrying 227 passengers and 12 crew members went missing & its whereabouts still unknown after 9 years, killing all 239 on board & the most intriguing part is the reasons still unknown! Organisations & leaders are wired to get to the root cause, analyse the reasons and fix it, but in this case there is no past history, no information and no clue what went wrong. In such a situation how does the leadership address the same? Cases like these will push the company to the wall as, everything built over several decades goes for a toss- Brand, confidence, morale, safety and security and above all the trust of multiple stakeholders: Employees, Investors, Shareholders, Management, Vendors & Suppliers, statutory bodies including the Government and social trust too. As a leader how does one act in a major crisis like this and address the concerns of all stakeholders and face the challenges and relook & rebuild the organisation from the scratch and regain the trust of the all the stakeholders? In this case, Yin May Lau, CMO, Malaysian Airlines, has revealed how the company went through the worst crisis and the entire crisis was handled and managed exceeding well and regained the trust of all stakeholders. Some key take aways and quotes: 1. Learning from difficult times- “The biggest lesson for us is realising how a lot of things may not be in our control. But what matters is how we recover and what we do after that. Being agile and planning in advance so we can move immediately was another big learning”. 2. Believe in Data: “We have a saying:In life we believe in God, in work we believe in data. Don’t do things that you ‘feel’ like, everything must be data based. Everything we do, from retargeting to our marketing communications and campaign management is based on data”. 3. Safety & Security- “Safety & security are a non-negotiable part pf the brands DNA, the moment either is compromised, all other parameters in the corporate score-card turn to zero”. #crisis management # Decision making https://lnkd.in/dZ223MJZ

Navigating reputation risk is critical in today’s business landscape.🚀 What immediate measures can you take to protect your company? Learn more: https://lnkd.in/gQKhsaC3 #image #brand #brandimage #reputation #reputationmanagement #reputationrisk #reputationmanagement

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gEjdcVJX

DEKRA has been working hard blending comprehensive support in the prevention of both personal injuries and catastrophic events for our clients, who often have both types of exposures frequently present. How can such organizations move beyond compliance to control the most serious risks effectively? These Five principles from Mike Snyder, PE, CSP, CFEI are a great way to think about creating a risk-based decision-making culture: https://lnkd.in/gFefnMZc

In today's business world, a company's long-term success depends on several factors, including the quality of its products or services, market competition, finances, regulations, and technical choices. However, there is one factor that should not be overlooked: #safety. The safety culture of an organization is a reflection of its overall culture and influences everything related to risk management. Remember, safety should not be considered a separate issue, but rather integrated into all aspects of the company's operations. Safety stewardship should not be a burden of the safety managers and officers but rather a commitment everyone actively participates in. To stay long term in the game, companies and businesses must adopt a safety proactive strategy. Let's work together to create a culture of safety that promotes the long-term viability of our organizations. #SafetyCulture #RiskManagement #BusinessSuccess

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gyerSPNt