Fit Minded Inc’s Post

No one will care about your findings unless you can convey them in a way that makes them care. That’s what makes science communication so tricky, especially when you’re trying to make your findings accessible to a broader audience. I worked with a scientist at a client company who was struggling with this. She was writing findings like she would for a university setting – brilliant, but overly complicated and full of jargon. The (critical) message was getting lost in the weeds I told her, “Instead of just writing the science, ask yourself: What’s the take-home message here? What’s the value?” For example, instead of saying, “Those who use our app more often are likely to have less anxiety than those who use our app less often,” simplify it to, “Use it more; feel less anxious.” Or, instead of saying, “We found that people who use it in the morning had a regular habit versus those who used it at night,” just say, “We recommend meditation in the morning.” The key is to strip away the extra words. Keep it clear and actionable. If your data shows that regular use improves sleep, say, “Use this regularly for better sleep.” You can always cite a recent report or study to back it up. Remember, in the business world, clarity is power. The goal is to make the information actionable and easy to understand. Your audience will thank you. #ScienceCommunication #DigitalHealth #FractionalCSO