First Round Capital’s Post

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“There’s a tendency when you’re early to be like, 'We’re just missing this one thing…' That actually masks the signs of PMF. When the need is large enough, people will buy your product and wait for you to build the rest of the features. That’s actually the main indicator that you have a product that’s worthwhile.” - Kareem Amin, co-founder of Clay. In the latest installment of our Paths to PMF series, Amin walks us through the past seven years of building Clay, unspooling every lesson he’s learned in maintaining focus, the different challenges of building a horizontal product with a specific customer in mind, and the importance of founder psychology in startups. Read here: https://lnkd.in/gZMjqApz

  • Graphic of a timeline marking key milestones in Clay's product-market fit journey. The first is in 2020, Clay's team strongly commits to an ICP and builds for salespeople. The second is in Feb 2022, when Clay launches in Product Hunt and is nominated for Best Productivity App of the Year. The last milestone was in 2023 when Clay grew from 120 customers to over 1,000

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