First Coast News’ Post

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TRUST. A key part of the First Coast News On Your Side campaign to earn viewers trust begins with our morning audience. Our recent local research, shows more viewers want trustworthy and credible anchors. Oue research also finds viewers crave authenticity and humanity in their meteorologists, traffic anchors and reporters. Because we care about what our viewers want, we are making a renewed commitment to report stories with balance and also provide a sense of hope. We live this at First Coast News, in every fiber of our being. And to this point, our marketing team delivers TRUST Good Morning Jacksonville. This May, we launched the multi-faceted campaign targeting viewers on our legacy NBC12 and ABC25 duopoloy, in external media and experiential marketing. The results, seen daily in growth, not only in numbers but in awareness and culture within and outside our station's walls. And, it begs the question, what station do you TRUST. #FirstCoastNews #OnYourSide #Trust #GoodMorningJacksonville #TeamTegna #NBC12 #ABC25

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