FINDS’ Post

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According to research, FINDS is a necessary solution to fashion’s overstock problem👇 By interviewing experts and industry leaders on the topic, a study published by authors from Lund University gives a holistic overview of why brands destroy overstock, and what the potential solutions are. The solutions proposed tackle both upstream and downstream factors, and are a mix of regulatory, market-based, and informative interventions. Examples include: ➡️ Mandatory reporting on overstock volumes. ➡️ Minimum product standards. ➡️ Reduced taxes on labor for circular activities and donations. ➡️ Education about sustainable consumption and the impact of returns. But, one intervention stood out to us. And... ➡️ “Investment in digital platform for re-allocating surplus within the economy.” Does the last one ring a bell? Well, that’s because it’s exactly what FINDS is doing. ♻️ Our 360° digital platform optimizes and automizes the re-allocation of overstock to circular actors like off-price retailers, recyclers, and charities. The study shows that a multitude of actors need to take numerous coordinated actions to make a change. FINDS is one of those key actors, creating a market-based solution to the problem. While legislation can force brands to change, they also need the tools to make those changes. ❗️Act now - Brands need to adapt to the upcoming EU law that will prohibit overstock destruction. Contact us today to learn more about how we help brands streamline their overstock responsibly.

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