Fernando Mattei’s Post

We are hiring our first in-house Creative Director. The below are some of the central beliefs of how we do creative at Yoco, if they resonate with you, then perhaps you will love leading the team who brings them to life: Challenge the norm We are a challenger brand, we inspire entrepreneurs to see passed the BS of how other brands portray and market to entrepreneurs. Our creative should challenge the norm. If something is a category norm, we should relentlessly pursue the opposite. Authenticity always Being authentic is central to what differentiates us. Our authenticity stems from the fact we understand the challenges of building a business. Authenticity means our advertising isn’t always happy. It's real. Offer hope, use emotion Running a business is incredibly hard. We won’t sugarcoat it. But we will always offer hope. We believe that the best and most effective marketing has emotion at the centre. Aim for extraordinary Creating in the minds of our customers an extraordinary brand requires doing things in extraordinary ways. We are aiming for firsts and we don’t need to be perfect or nail it every time. Fresh consistency, not consistent freshness Building an iconic brand means investing in distinctive and ownable assets and a clear and consistent voice. We believe in the power of fresh consistency, and know that the first people who get tired of our ideas is us. Apply here 👇

SYDNEY, NSW

DVA is not associated with this job posting Art Director, Marketing Creative https://lnkd.in/gHyDj784 The Opportunity Up until recently, Hatch design was mostly outsourced. Today, we have a thriving, world-class, cross-functional design team imbuing our offering with beauty, form and function. Hatch products are a breeze to navigate and look great on the nightstand. We are looking for an Art Director with a strong design background to level-up our expression of design and art direction in the marketing group, interpret our design ethos in a brand new context, and raise the bar for experimentation in social-first video campaigns. You love to experiment. To make things. Specifically things that work. Not just look beautiful. You’re excited about being strategic, and great in a meeting, but your passion is in the craft itself. The Art Director - Marketing Creative will work directly with leaders across the Marketing organization. You’ll partner with the decision makers in Brand, Lifecycle, and Growth to make work that performs and entertains. Come join us as we continue to grow in a market worth over $30B in the US alone. Do the best work of your career. This is a unique creative opportunity, because our entire team is aligned on making the most interesting creative work possible, and we’ve been empowered to do it directly by the C-Suite. Be part of the team crafting the creative future of a great emerging consumer brand Work closely with creative leadership partners in paid social, lifecycle marketing, web, and more. Translate upper funnel (“what is Hatch?”) campaigns, customer insights data, and current trends, into compelling work that engages audiences, builds trust, and drives them to want to be “Hatch people” (this role’s focus area will be in the middle & lower parts of the marketing funnel). Lead ideation, art direction and design for audience engagement and purchase-focused campaigns. Contribute in a hands-on way to crafting design of visuals, social-first video concepts, and campaigns. Work closely with Hatch’s Visual Brand Lead to adapt/expand the brand guidelines for audience engagement and purchase oriented channels. Oversee and direct the creation of an extensive library of photo and video assets for life cycle marketing, paid social, and other performance related channels. #jobopportunity #jobsearch #jobs #job #hiring #jobseekers #jobvacancy #recruitment #nowhiring #jobsearching #jobinterview #jobopening #jobseeker #jobhunt #career #hiringnow #jobalert #recruiting #employment #jobshiring #careers #jobhunting #work #vacancy #jobvacancies #applynow #jobfair #jobopportunities #workfromhome #jobposting

Below is an excellent list of #openroles at Amplify, an agency that has often impressed me with its deep understanding of how brands can be true #worldbuilders. (Lot of smart, passionate humans on the team!) Check out the openings below if you're a #producer #accountdirector, #creativedirector, #designer, etc. in #advertising.

I second the above.

Amazon Content Strategist vs. Graphic Designer If you're looking to create product images and thinking of outsourcing it, you should know which person is the right fit for you. Graphic Designer 1. Expert in using tools to create graphic designs 2. Skilled in illustrating the visions from the client 3. Perfect for clients who need someone to execute their ideas Content Strategist 1. Skilled in doing market research and competitor analysis 2. Creates a strategy for designs that will sell 3. Perfect for clients who need someone who can come up with ideas and execute All skills from both graphic designer and content strategist are necessary to create product images that will improve your conversions. The most common option is to choose the graphic designer, especially if you have time to do all the research and planning. But if the main priority is to win and budget isn't an issue, I'd say go for hiring both persons. #amazonmarketing #graphicdesign #contentstrategy

Hello Everyone....I'm going to post these jobs again from last week and I'm going to include a bit more detail on a couple...please read information below..a couple require a current location or relo and if you aren't open to relo then it won't work. These are awesome opportunities, awesome young growing brands, relocation is necessary for a couple but well worth it!! If you want to learn more let me know. DTC, Omni-channel experience is necessary for most!! Looking for fun, outside the box thinkers!! 4 out of the 5 opportunities below are with brands that are 6-12 years old. The 5th one has been around for many many decades!! Let's go!! 1. Director of Merchandising - Solid brand experience a must. Location is Austin, TX! Looking for someone that has solid experience in omni-channel (DTC and Wholesale). Team consists of 2 Sr. Merchandisers and an Assistant Merchandiser. Will relocate someone to Austin....if not there already. If you want to be part of a fun brand...this is the opportunity for you. Great leadership and solid people all around!!! 2. Performance Marketing Director - Great opportunity with an awesome DTC company that is growing. This company is more of an outdoor type brand..AWESOME...definitely need a solid 7+ years of Performance Marketing...Paid Media Management (Google Ads, Facebook Ads Manager, Instagram, and Tiktok) Budget Management, Testing and Experimentation...reporting to the CEO!!! You need to learn about this opportunity! 3. Creative Director, Sr. Creative Director or VP....depends on the experience. Awesome opportunity with a company that is growing rapidly. Currently a 9 figure business that is looking to double. Beauty experience is a must. Location is Los Angeles area...hybrid. 8 person team...managing Art Director, Sr. Designers, Photo Editors, freelancers, etc.. Looking for a true leader, process oriented, accountable, organized. If you have a project management background that would be great. Job longevity is preferred. Company is rebranding so a fun time to join in on the lead shift!!!! Another must learn about opportunity!! 4. Creative Director - Game changer. Looking for awesome DTC/Omni-channel experience, game changing brand experience, taking company and brand voice to next level. Position can be remote. Our client is on a rocket ship....9 figures and looking to double. This opportunity is great...if you have worked with brands in the past that had huge growth, outside the box in thinking, solid DTC brand....let me know. HUGE POTENTIAL!!! 5. SVP of Marketing - Multi-billion dollar client! Must have omni-channel exp (Stores and Ecom). Strong store experience, strong ecommerce, AI, etc.. Must have experience with large apparel or home companies...taking them to the next level. Ideally experience with multi-billion dollar companies...doubling the business!!! Relo to FL is a must!! If any of this opportunies interest you please reach out to me at aarondentz@thedentzgroup.com or call at 262-695-1040.

Hiring a good product designer is a real challenge. If you're not a designer yourself, how are you supposed to judge one? You might be asking yourself: Should I consider their years in the industry? Does a beautiful portfolio guarantee the right fit? Can I even trust these criteria? I get it. Even at Eleken Design Agency, it took us years and dozens of designers to refine our own hiring process. Today, I'm here to share all that experience with you. So, join me as we dig into the criteria that startups often rely on when hiring a designer – the good, the bad, and the not-so-obvious. #eleken #elekenyoutube #uxdesign #hiredesigner #hiredesigner 

How do you incorporate storytelling in motion graphic design? ✏️ Incorporating storytelling into motion graphic design adds depth, engagement, and emotional connection to your work. Here are several ways to effectively integrate storytelling into your motion graphic design projects: 1. **Define a Clear Narrative**: Begin by defining a clear narrative or storyline for your motion graphic. Determine the key message or story arc you want to convey to your audience. This could be a problem-solution narrative, a journey of discovery, or a chronological sequence of events. 2. **Character Development**: If your motion graphic involves characters, develop them with personalities, motivations, and goals. This helps create empathy and emotional connection with the audience. Even in non-character-based animations, consider how elements like shapes, colors, and movements can convey personality traits or emotions. 3. **Visual Storytelling Techniques**: Use visual storytelling techniques such as symbolism, metaphor, and visual cues to convey your narrative. This could involve incorporating relevant icons, symbols, or imagery that support and enhance the storyline. 4. **Storyboarding**: Create a storyboard that outlines the sequence of scenes and transitions in your motion graphic. Storyboarding helps visualize the narrative flow, pacing, and composition of each shot, ensuring that the story is effectively communicated to the audience. 5. **Narration or Voiceover**: Incorporate narration or voiceover to narrate the story and guide the audience through the narrative. The tone, pacing, and delivery of the voiceover should align with the mood and atmosphere of the story. 6. **Music and Sound Design**: Choose appropriate music and sound effects to enhance the emotional impact of your motion graphic. Music can set the tone, evoke specific emotions, and reinforce key moments in the narrative. Sound effects can add realism and depth to the storytelling experience. 7. **Transitions and Animation Styles**: Use transitions and animation styles that complement the narrative and help convey the story effectively. Smooth transitions and cohesive animation sequences contribute to the overall storytelling experience and keep the audience engaged. 8. **Emotional Resonance**: Aim to evoke emotions and create a memorable experience for your audience. Whether it's humor, empathy, excitement, or inspiration, tapping into emotions can make your motion graphic more impactful and memorable. 9. **Call to Action**: If applicable, incorporate a call to action that aligns with the narrative and encourages the audience to take the desired next step, whether it's visiting a website, signing up for a newsletter, or making a purchase. By incorporating these storytelling techniques into your motion graphic design process, you can create compelling narratives that captivate and resonate with your audience.