In an era of content overload, capturing audience attention is paramount. But how are brands authentically connecting with audiences, and what is resonating, especially when it comes to global reach? Join us in the #EqualityLounge at #CannesLions2024 as marketing leaders explore how brands are evolving their storytelling strategies to stand out. Learn how new mediums, technologies, and approaches are reshaping the way brands connect with diverse audiences in an increasingly digital world. • Peter Kafka, Chief Correspondent, Business Insider • Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T • Maggie Schmerin, Chief Advertising Officer, United Airlines • Jess Spaulding, Chief Marketing Officer, PepsiCo Foods Canada • Tammy Henault, Chief Marketing Officer, National Basketball Association (NBA) • Heather Hopkins Freeland, VP, Marketing, Chief Brand Officer, Adobe
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Shot put, celebrate, and repeat. Lauritta Onye see you 🔜 #paris2024 We’re highlighting remarkable #womeninsports history leading up to #Olympics. Follow along!
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Computer pioneer Margaret Hamilton led the team that created the onboard flight software for the Apollo missions, including Apollo 11. The computer system was the most sophisticated of its time. “She symbolizes that generation of unsung women who helped send humankind into space,” said President Barack Obama in 2016 when he awarded Hamilton the Presidential Medal of Freedom, the United States’ highest civilian award. Margaret, a trailblazer in a male-dominated field, shared, “When I first came to Apollo, there were no other women writing software. Then within a couple of years there would be a few – and I did have some working for me – but not many. There were always many more men.” She persevered and leaves us with this advice: “Don’t let fear get in the way and don’t be afraid to say “I don’t know” or “I don’t understand” – no question is a dumb question. And don’t always listen to the so-called experts!” 👏
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Patty Ornelas surfs with grace in traditional Mexican garments—part of a project from artists Chi and Anna-Marie Janssen. The pair’s work is constantly inspired by women and their relationship with mother nature. They remind us all of the strength, beauty, and fierceness of women. “The muses are a FORCE in the water, gems of the sea, excelling beyond gender limitations and capabilities with grace and passion.” 👏 Goosebumps!
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“You would do this for me, and I would do this for you” is our new mantra. 💕 #womensupportingwomen 🎥 Emma Watson
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What America Ferrera said! “My identity is not my obstacle. My identity is my superpower.” 👏 🎥 TED Conferences #representationmatters
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"I don't care what people have done before me. I have to tell the truth." 📢 Tennis legend Billie Jean King on being authentic and inclusive, no matter what. This #PrideMonth, may we remember her advice and lead with empathy, inclusion, and love—all year long!
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Let's celebrate the power of female friendships to heal, support, uplift, inspire, and the list goes on... We love this reminder that platonic love is just as valid and important as romantic love. ❤️ Tag your #soulsister here! 👉 @sruetercreates via TikTok
