💭 Introducing AdVocab! Years in the making, FCB London, has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. Launched in partnership with D&AD's New Talent programs Shift and New Blood, AdVocab is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language barrier young people often face when starting out. Concepted and created by FCB LDNers, Art Director Amy Bland and Copywriter Sacha Burke, with illustrations and design by Dante Attuoni, the site includes commonly used industry words and phrases, alongside definitions and brought to life with illustrations. AdVocab also has an open design toolkit so users can submit any new word they’ve been confused by in the past, and design their own illustrations to then share on social and ultimately, help grow the list of definitions. https://www.advocab.com/ Read more in Creative Review: https://lnkd.in/eFhW-3ct
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IP Consultant || Masters In Intellectual Property || WIPO Academy Alumni || Patent Advocate || IP & Technology Transfer Specialist || IP Educator || Intellectual Property Analyst || Accredited IP personnel (agent)
#Acreativeoncesaid.... My #creative juice is always flowing, all I need is just to put pen on paper and it's over for my competitors. Oshey Mr flow, If only he knew that #creatingwithoutprotection is synonymous to a bottle of water without lid. In today's fast-paced and interconnected world, where creativity is more valuable than ever. Whether as an artist, writer, designer, or entrepreneur, it is pertinent to understand that your creative works are not just products of your imagination. They are #potentialassets with the power to shape industries, captivate audiences, and generate revenue. However, creating alone is #notenough. Creatives shouldn't just create; they must also secure their creations with intellectual property rights to safeguard their interests, enhance the value of their assets, monetize their works effectively, and foster a culture of innovation. By so doing, they are able to Safeguard their creations, Maximize the potential of their creations and Build a solid foundation for long-term success in today's competitive and dynamic creative industries. Happy New Week ❤️. #acreativeoncesaid
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Dear Creatives, I found something closer to the answer to that one question that haunted us during the performance assessment and to the question "What value did you bring". In the recent post of Harshil Karia founder of Schbang on how they scale creativity, I wanted to ask him that one question "How to measure creativity?" And the answer was quite good, justice. The reason why I consider it as valuable, as a founder and also that #7th point☝🏼 see the post here (https://lnkd.in/gumuFgeJ) #creative #agency
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UGC Creator | Creative Strategist | Using Consumer Psychology in Ads That Don't Feel Like Ads | Founder, Zenspire Creations
How many times have you sat there and thought to yourself: - I wish I could find a UGC creator that uses direct-response marketing. - I wish I could find a UGC creator that does retention editing. - I wish I could find a UGC creator that is original. - I wish I could find a UGC creator that is comfortable in front of the camera. - I wish I could find a UGC creator that is easy to communicate with. If you have these thoughts, lets chat. I might just be your wish come true. www.zenspirecreations.com
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Global Digital Marketing Specialist | SMM, SEM, and SEO Expert | Driving Growth with AI-Enhanced Hacks
Hello, creative community! Here is a Guide on beating creative blocks and optimizing relaxation for innovation, and your experiences are key! Whether it's changing your perspective, finding your ideal break, or mastering brainstorming sessions, share your tips in the comments below. Your advice could be featured in our guide, inspiring creatives worldwide! #CreativityTogether #ShareYourTips
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Creatives have more ideas than you think. They are constantly looking at the world for inspiration. They enjoy the often tortuous search for originality and innovation. They are frequently in deep thought. If you allow them to explain, you will be amazed by what they have in mind. Creatives are focused on taking the complex and making it simple. Your idea may be good. They can make it great.
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"Never be afraid to say your point of view, that's what you get paid for." This was something I heard from a creative director several years ago and it stuck with me. As creatives, having a perspective and being able to articulate it is the lifeblood of how we come up with ideas and produce work. Learning how to say something in a way that we haven't heard before and crafting a story that hones in on a specific truth to make it resonate is what we're all aiming to accomplish. For those who are in the process of developing their point of view, this takes time and lots of experimentation. It's something that is never complete because how we see the world is constantly evolving and the ways of expressing our ideas should never be fixed. To uncover your unique point of view that separates you from others, you're going to have to put in a lot of miles creatively to eventually find your stride. And when the industry says that creativity is lackluster and nothing interesting is being made, what does that mean about the point of view of work that is being sold forward? Whose perspective is being pushed? Does it come from a place of truth? Does it take into consideration new ways of storytelling or untold perspectives? With the success of art like Parasite, Past Lives, Get Out, Abbott Elementary, Atlanta, and Minari, there is proof that there are still amazing stories to be told across all genres. As an industry are we allowing these new points of view to come forth and take up space? For creatives eager to make work that shifts the needle – soak up influences that inform your process and point of view, attempt various ways of expressing this whether that is in tone, format, or scale ("The Medium Is The Message" / McLuhan), and sharpen your taste level to the point where your ideas undeniably strike a chord within your audience. #TheSportOfCreativity
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An Artist. A Creator. I turn love, joy, passion and challenging emotions into art that makes connections between fantasy and reality. My artwork feeds the creative mind and generates happiness at a subconscious level.
In the vibrant world of art, standing out and connecting with the right audience is both a challenge and an opportunity for artists. The "Attract / Know / Nurture / Sale" principle offers a strategic framework that can significantly enhance an artist's visibility and engagement in the digital landscape. This methodology is not just about selling art; it's about creating a lasting relationship with your audience that goes beyond the canvas. It involves drawing potential admirers to your work, letting them delve into your creative world, nurturing that budding interest, and finally, guiding them to make a purchase. Understanding and implementing this principle can be transformative so we'll dissect each step here at a high level, providing practical ideas for artists to thrive in the digital age. Attract The journey of an artist in the digital realm begins with the crucial step of attracting the right audience. This initial phase is all about visibility and engagement, making your art discoverable to those who will truly appreciate it. Strategies include optimizing your online presence, leveraging social media, participating in online forums and groups, hosting virtual exhibitions, and engaging in content marketing. These approaches help create a wide-reaching net to attract the right audience, setting the stage for deeper engagement. Know Once you've attracted an audience, the next step is to deepen their understanding of you and your art. This stage is about opening the door to your artistic world and inviting your audience to step inside. Sharing your story, providing behind-the-scenes content, engaging directly with your audience, offering educational content, and personalizing the experience are all powerful ways to let your audience get to know you better. By fostering this level of intimacy, you transform casual viewers into knowledgeable enthusiasts. Nurture Nurturing your audience is about maintaining and strengthening the connections you've established. This is pivotal for building a loyal community that not only appreciates your work but is also willing to advocate and support it. Regular updates, exclusive content, interactive content, personal acknowledgments, and community-building activities are effective strategies for cultivating a supportive and engaged community around your art. Sale Transitioning from nurturing to making a sale involves leveraging the strong relationships you've built with your audience. Ensuring a seamless buying experience, creating limited editions and exclusive offers, offering art prints and merchandise, being transparent about sales and providing excellent after-sale service are key to converting supporters into patrons. This is not just a transaction but the culmination of building and nurturing a relationship with your audience. The Creative Talents magazine helps you with Attract and Know: https://lnkd.in/g7GPCRbW
"Creative Talents Magazine and Virtual Gallery - issue 8" - organised by James Hurley on Zealous
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Where are my creatives? This post is for you.😊😎 Creatives are wired uniquely. As such we must navigate the word in a slightly different manner than non- creatives. Click on the link below to read on tips that can help you survive and even thrive in the creative world alongside the non-creatives. Endeavour to subscribe after reading to get more tips and lots of information from us. #creatives #kininsokoncepts #unwindinstyle #creativitymatters
How to survive as a creative
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Here's another way scale-up brands can appear bigger than they are, by following the social psychology principle of Cost Signalling Theory. (I'm showing 7 ways this week). The examples of top quality illustration or animation in advertising are few and far between, but by taking this approach, scale-ups can show that they've made an effort - a costly signal. In-turn they'll stand a better chance of appearing bigger than they actually are (and possibly more trustworthy). A great example here is from Habito.
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Art7 is more than just a Media agency We're the alchemy of creativity, strategy, and innovation. Our team blends the seven arts into a seamless tapestry of success, guiding you through the gateway to achieve your dreams. #Art7 #CreativityAlchemy #StrategyInnovation #DreamAchievement #MediaMagic #Media #Production #Marketing #Advertising #CreativeAgency #InnovationHub #DreamWeavers #SuccessStory #Artistry #BusinessGrowth
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