Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation http://f-st.co/7EWmuvN
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Have you ever heard the story about the six blind men and the elephant? Basically, six blind men each examine one part of an elephant and come to vastly differing conclusions about what an elephant is. They were partially right but also quite wrong. Similarly, #GA4 can yield powerful insights when used correctly and consistently within your team, among different functions, and across the company. But when everyone's using it based on their own nuanced understanding of the tool, it can become quite a nightmare. GA4 will NOT give you the data and insights you hope for if everyone: - has a different understanding and usage of KPIs - interprets or defines custom dimensions differently - applies filters and segments based on whims - lacks awareness of GA4’s limitations (or possibilities) - interprets reports incorrectly - implements technical trackers incorrectly So what should you do?! Consider working with an #analytics specialist to customize a GA4 #training for your #team. I happen to know a good one 😉 Drop me a line. PS: When everyone is on the same page, it's good for the business and, most importantly, team morale. Do you agree?
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Another year in the books! And another year where my (usual) New Year’s resolution of spending more time on the fairways fell short. Yet, on a brighter note: another year of achieving incredible goals together with my colleagues at Players 1st. To recap the past 12 eventful months, I’d like to highlight some of my favorite professional moments: ☑ Expanding the Players 1st team in North America to support our current and new clients with Natalie Schmett and Terence Daniels joining our Scottsdale, AZ office ☑ Continued momentum with major North American MCOs, adding ClubLink and Indigo Sports in the US. ☑ Forming a partnership with Golf Genius Software to provide an integrated solution for tournament operators and US-wide Allied Golf Associations and the INTERNATIONAL ASSOCIATION OF GOLF ADMINISTRATORS INC. ☑ Sponsoring PGA sections across the US in a new initiative to educate members on the benefits of deploying Customer Experience Management at their facilities and ultimately grow the game. With 2023 and these great experiences in the bag, preparations for 2024 have begun with the PGA Golf Shows just around the corner. And since my last New Year’s resolution didn’t quite pan out, it's time for a new approach. So, with the help of my more tech-experienced colleagues, one of my goals for the new year is to educate our US clubs on how Artificial Intelligence can assist them in creating even better experiences for the more than 40 million American golfers out there. Next month, you can hear more about this in our first webinar on the topic titled ‘AI and The Future of Golf’. I'll share the event link in the comments. #CustomerExperienceManagement #GrowTheGame #PGAShow #GolfSummit
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More AI headshots from yours truly.
All rise for the honourable 2024 Anvil Awards Judges 🧑⚖️ 1️⃣ GAIL PAK 1️⃣ Gail is an internationally awarded Executive Creative Director whose work has been celebrated at The One Show, Communication Arts, Cannes, ADCC, LIA, Applied Arts, and more. 2️⃣ STEVE MAPP 2️⃣ MAPP (Steve) began his career as an Art Director at Crispin Porter + Bogusky, and continued developing a nontraditional approach to advertising at agencies including Leagas Delaney, Goodby Silverstein & Partners, and BSSP. 3️⃣ JESSE NICELY 3️⃣ Jesse started his career as an editor, and then copywriter, before venturing into strategy. He is now SVP, Culture Strategy at the award-winning Cashmere Agency in Los Angeles and also freelances as a creative/strategist. 4️⃣ RAUL GARCIA 4️⃣ Raul is an internationally awarded Executive Creative Director / Art Director / Instructor (Miami Ad School) with over 24 years of experience working for agencies in Toronto, Vancouver, New York City, San Francisco and Los Angeles. 5️⃣ CHRIS ZAWADA 5️⃣ Before founding Full Punch, Chris was the Creative Director at several world-renowned agencies, including TAXI and Cossette, leading creative for UBC, TELUS, McDonald’s, WestJet and MINI, to name a few. 🎟️ https://lnkd.in/gcH2EwuJ
2024 Anvils | Buy Your Tickets Today!
eventbrite.ca
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Did you know that just 0.6% of G2-listed companies were recognized in this year’s 2024 Best Software Awards? 🤯 Check out our VP & Head of Marketing Palmer Houchins latest piece diving into this year's awards, providing us with brief analysis of a few trends that stood out. 🔗 below! #BestSoftware2024
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Holy smokes! 🚀 In just 21 minutes, all the MeasureCamp Zurich tickets were gone. But don't worry, there's more! It was just the first wave. Stay tuned for the second ticket release announcement! 🎟 Happy Friday! 🎉 #mczurich #measurecamp #analyticscommunity #digitalanalytics
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International Standards day is October 14, and Devshan Perera, senior product manager at SAE International talks about why standards are important and what they mean in this short video. Standards are critical to the growth, safety, and development of the mobility industry. Find out more. #standards #mobilitysolutions #futureofmobility
World Standards Day Video Series: SAE International | Devshan Perera
https://www.youtube.com/
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🏁Is that time of the year when every F1 team is launching officially their new challenger for the F1 championship. From pictures, movies and shakedowns everyone is talking about the inovations seen on the presented cars. But do you think that they are showing everything? They are holding their cards tight until testing or first practice session. Why? 🏎️Because the competition is watching for understanding the car concept, the new things and when these will be correlated with the performance they might get inspired during the race of development of cars through the season. 📸At the tests and every race, every team is having hired photographers that are making hundreds of pictures in order to be analyzed by the specialists and in few weeks to be on their car already. How do we call this “process” in business? 📏Benchmarking is a process used in management in which organizations evaluate various aspects of their processes in relation to best practice companies, usually within their own sector. This process is used to identify areas for improvement and to develop strategies to achieve competitive advantage. Benchmarking is not just about copying what others are doing; it's about understanding the principles behind successful practices and adapting them to fit the unique context of your organization. It requires a thoughtful approach and a commitment to continuous improvement. Do you know what company used, in a documented way, for the first time benchmarking as a practice? @image credits Fdata analysis #benchmarking #processimprovement #processexcellence #innovation #advancedorganisationalconsulting
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Ready to elevate your club's game? 🚀 We specialize in empowering clubs with innovative technology for smoother operations, increased revenue, and exceptional guest experiences. Don't miss out! #InnovateGolf #golftechnology #golfmarketing #golfmobileapps #golfbusiness #golfindustry #gallusgolf #customerexperiencepartner #customerengagement
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Establishing credibility through your online presence is crucial. When people believe in you, they are more likely to trust the quality and value of the events you host. This trust translates into higher attendance and engagement, as participants feel confident that the event will meet their expectations. As more people believe in you and your vision, they are more likely to attend, participate actively, and recommend your events to others, contributing to their growing success year after year. Did you know that most of the people who attended Aerodance last week connected with me through social media beforehand? Thanks to my online community for attending Aerodance 2024! Recognize the importance of an online presence—it enables you to reach places you would never reach without social media. https://lnkd.in/gh2EpUhz
Aerodance 2024
https://www.youtube.com/
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Looking to streamline your golf course operations and save valuable hours? Tagmarshal is here to revolutionize your experience! 🚀 Our cutting-edge optimization technology automates pace and flow of play, enabling teams to operate more efficiently. ⬇️Here are 5 ways our technology will help your team optimize available resources and deliver an exceptional player experience. #playerexperience #golfoptimization
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