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The Passion Towards Footwear Culture Embodied in 'JOJO Naitou', Which Traces Its Roots to Straw Sandals If you look at the feet of passersby, you'll see everyone wearing leather shoes, heels, or sneakers. If you only look at the footwear, you might not be able to tell if you're in Japan. That's how much Japanese footwear culture has been influenced by the West. Traditionally, Japanese footwear consisted of straw sandals and geta (wooden clogs). Kimono, now mostly worn as formal wear, is seldom worn in everyday life. However, Seiji Naito, the head of Gion Naitou, is challenging this status quo. Based on the belief that what originates from the climate and culture of a place is most suitable for its people, he has developed 'JOJO Naitou', which adapts straw sandals to modern life. It seems that straw sandals have hidden charms that we're unaware of. So, in this article, we asked Naito about his passion for Japanese straw sandal culture and what 'JOJO Naitou' represents. ...please read the continuation of this article here. Article link 🔗 https://lnkd.in/gwxnVirD

The Passion Towards Footwear Culture Embodied in 'JOJO Naitou', Which Traces Its Roots to Straw Sandals | Fashion Tech News

The Passion Towards Footwear Culture Embodied in 'JOJO Naitou', Which Traces Its Roots to Straw Sandals | Fashion Tech News

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