Fallon’s Post

I bet you haven't of this #advertising term before. #Fastvertising!!! No, right? Let's chat about this game-changing approach to #marketing in today's fast-paced world. 🤯 So, what exactly is fastvertising? In today's hyper-active, hyper-social, and hyper-personalized world, the pace of #consumerbehavior evolution is breakneck. It's all about being swift, creative, & uber-relevant in your advertising, responding to current events & trends as they unfold in real-time. And this my fellow #marketers is 'fastvertising', It's all about swiftly developing & disseminating #adcampaigns in response to live events/trends. Let's talk about someone who has mastered this!🌟 Now, who doesn't know the #Deadpool start, #RyanReynolds? 🍸 The person who revolutionized the way #AviationGin is advertised! With his signature humor & self-awareness, Reynolds created ads that poked fun at traditional #liquorcommercials, & the results? Sales soared! (https://lnkd.in/gdrgkgAD) And what about #ElonMusk? 🚀 The #Twitter mogul! His tweets create frenzies, from #Tesla Cybertruck teasers to surprise announcements. Have you ever eagerly awaited his next tweet? Your favorite brands are nailing it already 🏆 Peloton's 2020 campaign: During the #COVID19 pandemic, #Peloton's fastvertising campaign showed people using its bikes to stay active during #quarantine. Shared millions of times on #socialmedia, it connected the brand with its target audience in a meaningful way. And remember #Budweiser's 2021 election-themed #campaign? In response to the 2020 presidential elections, Budweiser's #fastvertisingcampaign featured diverse individuals celebrating #democracy. It was a powerful way to engage with current events and resonate with consumers. (https://lnkd.in/gJ96kQm6) Make way for yourself with these tips 🔑 1️⃣ Stay Informed: Keep your finger on the pulse of #trends and #currentevents. This will help you identify opportunities for relevant campaigns. Leverage news websites, social media, and industry publications for insights. 2️⃣ Unleash Creativity: Originality is key. Avoid overused marketing tactics. Utilize video editing software, stock photography, and graphic design tools to maintain freshness and #creativity. 3️⃣ Harness Social Media: Share your campaigns on platforms like LinekdIn, Tiktok, Facebook, Twitter, and Instagram. Encourage your audience to share with their networks. Social media is a potent tool for fastvertising. 4️⃣ Measure and Adapt: Use metrics like views, shares, clicks, and surveys to gauge campaign effectiveness. Fastvertising is all about agility and staying ahead of the curve. Share your insights, questions, and experiences in the fast-paced world of marketing. 🚀📈 #momentmarketing #creativemarketing

Nothing beat face-to-face conservation and engagement. You gather useful insights, you endear stakeholders to yourself. #brandmanagement #marketingcommunications #projectmanagement

Who else thinks that Ryan Reynolds is a marketing genius? Not only does Ryan Reynolds deliver authenticity, innovative brand partnerships, viral marketing strategies, social media prowess, and entrepreneurial drive. He also employs a rapid advertising technique known as "fast-vertising" swiftly developing and sharing content in response to current events and trending topics. This approach has proven to be effective, leading to substantial growth in revenue for his businesses. For example, in 2019, when the infamous Peloton ad missed its mark, Ryan Reynolds capitalised on the opportunity. Within 48 hours, he had hired the same actress that appeared in the Peloton ad and created a 'spin-off' commercial for his company Aviation American Gin. Reynolds released the ad by sharing it with his 16M followers, and the ad went viral. Whether he's promoting a film, a brand, or even himself, Reynolds' marketing acumen has consistently delivered impressive results. His ability to entertain and engage audiences while effectively marketing products and projects is a testament to his genius in the marketing realm. It feels right to leave you with the man himself, and even though it's only Monday, in my book, there is never a wrong time for Ryan to teach us how to make the perfect autumnal Negroni…enjoy! #fastvertising #aviationgin #marketing #ryanreynolds https://lnkd.in/esuqW4eB

Are you headed to #TMRE23 next week? I'd love to meet up and see you in the audience at my presentation! #MRX #Insights #InsightsMRX #TMRE Informa Connect All Things Insights

Don't miss Lori Noel and Josh Rich at #TMRE23! Discover how The Coca-Cola Company untangled a swirl of Gen Z emotions using a creative, agile approach that resulted in clear next steps for brand strategy activation. Through partnership with Burke, Inc. and Seed Strategy, the brand team was able to quickly—and deeply—understand a nuanced emotional occasion to better connect and engage with this generation. #TMRE #MRX #Insights #Agile #BrandStrategy #ConsumerInsights - All Things Insights - Informa Connect

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

Highlight's excited to be at Quirk's Media Dallas this Wednesday and Thursday! We're here to see what real-world experiences and challenges brands are facing in 2024. (We also heard a rumor about line dancing and cocktails? 🤠 🕺 ) Let's chat about your product research roadmap! Can in-context consumer testing support your innovation goals? Send Lukas Cartmell a DM or drop your booth number in the comments so we can stop by and say howdy 👋 #quirksdallas #quirksmedia #consumerinsights #marketresearch

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.