Fadi Ismail’s Post

Advertising production is about to change for ever...

there are two sides for every advice you get or " fact " you hear. life is beautiful, but don't always assume... https://lnkd.in/d-yT73id

#netflixmena #streaming #advertising #MENA If Netflix experimented with a free version of its streaming service in Kenya(population 56m), but discontinued it last year, and if top executives at the company have discussed whether to create a free version of the service in far larger markets, i would assume that GCC countries( Population around 60m ) and Egypt(around 106m) must be candidates for such a trial. Imagine a free version of Netflix in MENA or elsewhere: will this be a game changer and could it make it the biggest sort of free to air TV/avod over night in any part of the world outside the USA compared to top local players? Does such a revolutionary step make it the No1 without depending on having a good volume of local content and not only huge volume from everywhere else?

there are two sides for every advice you get or " fact " you hear. life is beautiful, but don't always assume... https://lnkd.in/d-yT73id

Around 15 years ago, I played a role in helping Turkish drama to launch itself into becoming a global entertainment phenomena. It started in the MENA region where Turkish long series of 100+ episodes had a huge unprecedented success. Turkish series till now continue to appeal to millions of Arab audience, however two new facts are unmissable: Arab content has risen to the challenge and its quality as well as quantity is much higher than what it was a decade or more ago especially in the new trend of short 10 epiosde series as well as the traditional 30 eps series. Also Turkish scripted formats of 90 eps long series are being produced locally with Arab cast and making big success, relying on using Turkish producers and directors. I believe it is about time to get the help of Turkish partners not only to re-produce Turkish scripted formats locally, but as important, if not more, to help in pushing Arab content globally in the same manner they were able to make Turkey amoung the top 5 international countries in exporting their drama series and formats. Instead of competing, collaboration might be a better way. Our Turkish friends have accumulated practical experiences not only in production of series but also in distribution and getting the know how crucial to such a distribution achievements and we need to make use of such a knowlege. Together we are stronger.This is what my company DKLSTUDIO and MEDIAHUB are trying to do. We are engaging in healthy dialogue with Arab producers, broadcatsers and whoever have IP sitting on their shelves without any commercial exploitation. This road will not lead to magical golden results in one day. It took the Turkish content years to breakthrough and become what it is today. We have to start somewhere and we are. Perhaps Arab content can make it a bit faster, but only with the cooperation of those we helped once upon a time. https://lnkd.in/dHG-5ewR #Turkishseries #ArabSeries #DKLSTUDIO #MEDIAHUB #MENA

Imagine an immersive interactive Amusement Park experience opening in KSA or UAE were visitors can chill, dine and engage with ثانوية النسيم if this real-world experience is by Shahid, or مدرسة الروابي if by Netflix or House of Dragons if by OSN or ولاد رزق . However the streaming wars in MENA is not (yet!!) that bad... https://lnkd.in/dbkJVJ8G #Netflix #Disney #Shahid #OSN

Bundling between Streamers is not enough. The 13 sources of Entertainment the average American use, has less than half of it made up of video streaming services. What is missing is how demanding is to reach and find the content your looking for. Simplicity is beautiful, but missing.

Evan Shapiro has some scary numbers. if I am an SVOD executive I should be worried. The same question is very valid in MENA although and specially that we dont have transparent numbers, but answers to this most strategic and hard question of what can be done, might be a bit different in MENA due to some specificites of the region. #MENA #streaming #SVOD #Churn

For those outside the USA we might not know a lot about TUBI. well, it has 250000 films and TV episodes and for free !! It is trying to be Netflix and YouTube in one go. they have 80 million monthly viewers. they claim to have a business model that is very promising compared to all other streamers and TV competitors. Thely say TUBI is not FAST. Worth reading this Interview with their CEO. Perhaps we in MENA might learn something! https://lnkd.in/dmMbwFJi #Tubi #Streaming #FAST#SVOD