Data and value-adding insight sits at the heart of all that we do at FairPlay Sports Media. And we're excited to collaborate with EGR Global in an ongoing review of our Brand Perceptions Tracker which takes a data-led look at how the leading sportsbooks within the UK and US are perceived from both a product and brand point-of-view. Following the publication of the report each quarter, FairPlay's Senior Customer Insights Manager Peter Morris and other commentators will analyse the findings in the context of broader betting trends and marketing strategies, providing the insight to allow various industry stakeholders to shape their own decision-making. Read more on why this is so important here: https://lnkd.in/ehbaAjaD #fairplay #data #insights #sportsbookreviewhub
FairPlay Sports Media’s Post
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Discovering new revenue streams is like finding buried treasure in the sports world! Embrace an omni-channel strategy and digital tools to connect with fans on a deeper level while growing your business. Read more #ETInsights #Sports #FanEngagement #InnovateToGrow #OmniChannels #Strategy Ravi Kukreja
Diversifying revenue streams: Beyond ticket sales and merchandise
https://etinsights.et-edge.com
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🏈🌍 Boost your brand's game! Discover how Vistar Media's game-changing tactics can help captivate your audience during sporting events. Leverage #DOOH to target specific cities, surrounding stadiums, bars, airports and more. #SportsAdvertising https://hubs.ly/Q01_v6Mw0
Game-changing tactics: How to captivate your audience with DOOH for sporting events
thedrum.com
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Genius Sports Inc has raised its full-year 2023 corporate guidance 📈, as Q3 trading outperforms expectations 🚀. The NYSE-listed sportstech group declared a key milestone as it surpassed corporate revenues of $100m for the first time in Q3 💰. Group revenues stood at $102m, exceeding third quarter guidance of $100m and representing 29% year-on-year growth on 2022 comparative results of $77m 📊. “Our consistent outperformance reflects the execution of our core strategy as we continue to develop and distribute innovative technology across the sports ecosystem, enabling success for our partners, and further solidifying our long-term strategic position,” said Mark Locke, Genius Sports Co-Founder 💡. Nick Taylor, Genius Sports CFO, reaffirms the expectation for positive free-cash-flow in the second half of 2023, adding: “We have reached a critical turning point in our business as we have realized consistent margin expansion in each quarter this year and now have much higher visibility into our long-term model following the renewals and extensions of key rights partnerships.” 🌐💼 #GeniusUpgrades #TechNews #Innovation2023 #FY2023 #SportsBetting #TechnologyUpgrade #DigitalTransformation #SBCNews #GeniusTech #BusinessInnovation #FutureTech #IndustryInsights #SmartTech #GeniusInnovations #FinancialYearUpdate Read More⬇️ https://lnkd.in/eT4pwVS5
Genius Sports upgrades 2023 landing on strong cash-in of new NFL and PL services
https://sbcnews.co.uk
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B2B brands' investments in the 2024 Paris games help underscore how the recent growth of live sports on connected TV, together with the blurring lines between consumer and business audiences on digital media, could supercharge their investments in live sports, helping them address hard-to-aggregate mass audiences. #livesports #connectedTV #advertising
Why are so many B2B firms sponsoring the Olympics? | The Current
thecurrent.com
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Who really knows their end-consumer? 1. Sports brands fail to establish meaningful and ongoing connections with their end consumers. They experience low (to no) user registration rates, leading to poor insights and high expenses in marketing, sales, product development, and meeting the EU sustainability requirements. 2. Sports consumers own a lot of valuable sports equipment but lack efficient methods to prevent theft or loss and retrieve lost items. With BooomConnect, our multi-brand product registration platform, and Booomtags, our Smart Tags integrated into sports equipment we solve these problems. Please drop me a DM to schedule a call to learn how this can help your brand. #connectedconsumer #consumer #marktet #product #insights #consumerprofile #buyingbehaviour #sustainability #lifespanextension #upselling #digitalproductpassport #community 🧨 Guido Nuijten 🧨 Boy van Schelt Booomtag
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Genius Sports, a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, has published its financial results for the second quarter of the year, highlighting its recent successes. The company’s revenue for the period exceeded the company’s expectations, causing it to update its guidance. As reported by Genius Sports, its revenue exceeded the Q2 guidance of $80 million, sitting at $86.8 million at the end of the quarter. This represents a year-on-year increase of 22%. Betting technology revenue increased by 27% year-on-year. Media technology and sports technology revenues, on the other hand, increased by 22% and 3%, respectively. The company also reported group adjusted EBITDA of $15.7 million, which exceeds the guidance of $14 million. Year-to-date group adjusted EBITDA, meanwhile, more than quadrupled year-on-year to a stellar $24 million. Read the full article ➡ https://lnkd.in/dnnfkZYX #business #finance #growth #gambling #gamblingnews #sports
Genius Sports Updates 2023 Guidance in the Wake of Spectacular Q2 Results
gamblingnews.com
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Teams across #MLB, #NFL, #NBA, #NHL, and #MLS inked a record-breaking $6.7 billion in ad revenue over the last year — a 17.5% increase year-over-year — according to new data. Meanwhile, as part of Amazon’s latest financial results on Thursday, the online retail giant said that its ad business recorded $12.06 billion in revenue during the third quarter, marking a 26% jump from the year-earlier period. In 2022, Amazon reported $37.74 billion U.S. dollars revenue generated through advertising sales alone. So, why can an online retail giant generate almost six times (6x) the ad revenue as the top five major sports leagues combined? My guess is that it is because Amazon is better able to lead a consumer to a purchase and advertisers and sponsors sole reason for having budgets to spend with sports teams (or anyone else) is to drive sales. If you work with a sports team or a brand who sponsors sports teams, Jib Technologies can help you drive more sales while also providing better measurement and attribution. DM me to find out more... https://lnkd.in/grCEUH_B #sportstech #fanengagement #attribution #fanexperience #fans #sports #sportsbiz #sportsbusiness #sportsdata #sportsindustry #engagement #productsampling #mobile #mobilepayments #mobilemarketing #zeropartydata #firstpartydata
Major U.S. Sports Leagues Pull In Record $6.7B in Ad Revenue
https://frontofficesports.com
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MARKETING & BRAND STRATEGY DIRECTOR >> VP-Level Executive Expert in Building Strategic Partnerships, Experiential, Digital Strategy, Branding, Social Strategy & Influencer Marketing for Global Brands
💰 Monetize Fans - Boost Engagement 🚀 Activate Brand Experiences Faster - Minimize IT Burden 💻 Build Zero-Party Fan Data 📣 Remarket w. Location & Behavior-Based Lock Screen Push Notifications
Teams across #MLB, #NFL, #NBA, #NHL, and #MLS inked a record-breaking $6.7 billion in ad revenue over the last year — a 17.5% increase year-over-year — according to new data. Meanwhile, as part of Amazon’s latest financial results on Thursday, the online retail giant said that its ad business recorded $12.06 billion in revenue during the third quarter, marking a 26% jump from the year-earlier period. In 2022, Amazon reported $37.74 billion U.S. dollars revenue generated through advertising sales alone. So, why can an online retail giant generate almost six times (6x) the ad revenue as the top five major sports leagues combined? My guess is that it is because Amazon is better able to lead a consumer to a purchase and advertisers and sponsors sole reason for having budgets to spend with sports teams (or anyone else) is to drive sales. If you work with a sports team or a brand who sponsors sports teams, Jib Technologies can help you drive more sales while also providing better measurement and attribution. DM me to find out more... https://lnkd.in/grCEUH_B #sportstech #fanengagement #attribution #fanexperience #fans #sports #sportsbiz #sportsbusiness #sportsdata #sportsindustry #engagement #productsampling #mobile #mobilepayments #mobilemarketing #zeropartydata #firstpartydata
Major U.S. Sports Leagues Pull In Record $6.7B in Ad Revenue
https://frontofficesports.com
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🛑 Don’t get stuck in your industry lane! So much to learn if you keep your head up. Magnetic talent and diversification. Those are the two things I pulled from this article. ✌🏼
The Barstool Sports of today is not the company Erika Ayers Badan first encountered when she was tapped as CEO in 2016. At the time, the ragtag operation had a handful of employees scattered across the U.S., some fledgling but fast-growing social media platforms, and about four advertising sponsors—the bulk of whom were beer companies or local to Boston. It also lacked a P&L, she recalls, and desperately needed a so-called “grownup” to sift through the company’s operations and deliver a growth strategy. Despite its many shortcomings, what Barstool did have was a rabid fan base with whom it was able to establish a direct line, sans friction, as it expanded the community. That was its saving grace, says Badan in an interview with Fortune Executive Exchange. Read more: https://lnkd.in/eAKuFpNM
How Barstool Sports' CEO built a $250 million media company
fortune.com
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In the past, brand partnerships with sports properties were supported by media rights partners who provided powerful visibility and activation platforms. But with companies like Apple and Amazon entering the picture, they often feel like the primary (or at least co-primary) partner. How will that impact the power dynamic between the three segments going forward? #sponsorship #sportsmarketing #sportsbusiness
Apple and Amazon Are Changing Sports Marketing's Dynamics - TicketManager
https://ticketmanager.com
