Ezra Eeman’s Post

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Strategy & Innovation Director at NPO

To better understand audience views, the BBC, working with Ipsos, researched public attitudes about Gen AI and its use in media. One interesting aspect of the study is how the level of concern was charted with different scenarios from ‘lower stakes’ to ‘higher stakes’. There was some openness to the use of Gen AI in audio content. There was more concern about using Gen AI for video content. Using Gen AI in journalism was felt to be very high risk. Full Study: https://lnkd.in/eGvRbY7x

Great report. Would be interesting to repeat in, say, 5 year's time, to see if the notion "extension of pre-existing technology" is shifting.

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