Exposure’s Post

I have a podcast interview next week talking about this platform and how it will change the way businesses engage with customers!

As a golf fan, the Bryson DeChambeau story is an interesting one on the branding and marketing side of things. Let's be clear that prior to joining LIV Golf, I think the "shine" had more or less come off the Bryson penny. His feud with Brooks Koepka did him no favors, and I don't think the golf traditionalists were a big fan of him blitzing classic courses with 400 yard drives. The guy was also in his mid-20's. Who hasn't/didn't say a few things during that age range that they wish they could now take back? In 2024, he seems to have let his true self shine through. His genuineness and authenticity was captured time and time again at the U.S. Open during interactions with fans, fellow pros and those in the media. Heck, the guy filmed a round playing with hickory clubs earlier this year. He's not trying to change the game -- he's trying to honor the past while helping to usher in a new era of golf fans. Ultimately, this feels like a real time lesson in branding, showcasing why authenticity and being true to your brand are so important. People can tell when you're not, and your brand can suffer as a result. And now back to our regularly scheduled marketing content...😁 (At some point I'll go down the path of LIV's branding, but I can't overwhelm you all with this many sports ⛳ posts). #branding #authenticity #marketing #brandmarketing

If your brand or org, is looking for a fresh take on strategy for 2024, or if you're just interested in what's happening in the 'marco of marketing' 📈 - highly recommend this quick(er) read! The community aspects of this really touches on something big in the 🎮 Gaming space for advertising - where brands often want to be seen as an integral part of a tight-knit community - but that takes a level of budget and dedication that only a few orgs can allocate enough resources to doing successfully.

There are 29 links in the latest Study Guide from Quick Study, including a Linkin Park deep cut, the highlight reel of a Philadelphia Phillies designated hitter, a Thread of a mascot giraffe being consoled by a company that makes food bouquets, and the trailer for the new Meg Ryan movie. The other 25 links are (mostly) actual statistics and research that explain how brands have miscast their role in the lives of the people they want to buy their products & services, as well as what those same brands will need to do to win people back. Link in the comments for the full piece! #advertising #marketingstrategy #communitybuilding

The first advertisement on TV only lasted for 10 seconds and was aired on WNBT, which was a local channel in New York. The Bulova watches advertisement which took place on July 1, 1941, was aired before the beginning of a baseball game in New York between the Brooklyn Dodgers and Philadelphia Phillies. The advertisement was simple, it only showed a black and white picture of the United States with a clock face showing the words "Bulova" and "Clock time", and a voiceover ran underneath announcing "America runs on a Bulova time". (A link to the commercial is dropped in the comment section). The commercial was only seen by a few people as TV wasn't common at that time. However, some research shows that there may have been a commercial done before this time, but it's the first legal commercial recorded which made it the world's first commercial aired on TV. Now ads are not limited to only TV, you can run ads even on social media platforms, Once you understand what your target audience (customers) wants, you can understand this better when you attend the Business Aid Company event this Saturday 26th July, 2023. More info about the event is in the comment section, join the link shared for easy access to the event on that day. Take care and have a great day! #throwbackthursday #tbthursday #marketingfacts #advertisements

Here’s how you’re going to stay relevant on social media ➡️ Hop on this pop culture trend aboout Taylor Swift going to the Kansas City Chiefs game to watch Travis Kelce. 🏈 What are thoughts on how Poppi handled this trend? ❤️ #poppi #poppisoda #taylorswift #kansascitychiefs #chiefsnation #swiftie #espn #traviskelce #socialmediamarketing #socialmediatrends

🌟 Celebrating Team I'm thrilled to highlight the incredible camaraderie and cohesiveness displayed by the Seattle Storm's 🏀 team as they honor Nika Muhl! In a display of solidarity, the Storm came together to recognize Nika's dedication, perseverance, and passion for her academic achievement. This gesture not only demonstrates the strength of their bond but also reflects the values of teamwork and support that define their journey to success on and off the court. Fostering a culture of camaraderie and mutual respect can lead to extraordinary outcomes. Takeaways: 1. Support Each Other: Prioritize supporting our teammates and colleagues through both triumphs and challenges. 2. Celebrate Diversity: Nika's journey reminds us of the richness that diversity brings to a team. Embracing different backgrounds and perspectives strengthens our collective abilities. 3. Communicate: Effective communication is at the heart of any successful team. By fostering open dialogue and active listening, we can better understand each other and work towards common objectives. 4. Power of Encouragement: A simple gesture of encouragement can go a long way in boosting morale and fostering a positive team environment. 🏀 How do you cultivate camaraderie within your #team or #business? #sports

Is Caitlin Clark Being Intentionally Targeted with Dirty Fouls? It's not the usual type of post that I like to share, but it's time to set the record straight early on. It's the old sleight of hand that the media loves to play. Focusing in one direction can cause you to miss the what's going on in the opposite direction. This is why research is important with respect to anything in life before jumping to conclusions. And feel free to ask me, "Kelvin, do you drive every nail home with a sledgehammer, or is this just personal?" The answer is no, but I'll take the hit. Today is a "let's set the record straight" kind of a day. Is Caitlin Clark being intentionally targeted with dirty fouls by other WNBA players? And is there an element of jealousy or race in how Clark is being covered, or how other WNBA players are being portrayed in commiting those fouls? I'm going to provide a total of six videos, one in this post and five in follow up comments. If you understand sports, you'll likely surmise that seasoned WNBA players knew who Caitlin Clark was before Clark entered the league. Just take a "sports" moment to analyze the videos. You may just realize that Clark isn't the "darling' the sports world would like everyone to believe. The reality is that Clark gives....and she receives. But it's all in the game. And sooner or later the sports world is going to catch up to the reality of how Clark plays the game. This video sums up Clark's potential play that largely goes unnoticed. #racerelations #mediacoverage

My latest post about the psychology of watching TV, watching sports on TV, and watching women's sports. Check it out and share! #media #mediapsychology #healthcommunication #sportsmedia

Midway through the season, the WNBA (Women's National Basketball Association) is enjoying a blockbuster surge in TV viewers. Before this year, the league hadn’t drawn an audience of more than 1 million for a game since 2008. This year it’s already had more than a dozen. It’s no secret that the popularity of rookie Caitlin Clark has driven the biggest gains. The former Iowa star’s fans have sent ratings for Indiana Fever games soaring to such an extent that each of the 10 highest-rated games of this WNBA (Women's National Basketball Association) season featured Clark and her new team. But it isn’t just the number of people watching that has changed. The makeup of the audience has also undergone a dramatic shift. To see exactly how viewership for the WNBA has changed during the first half of this unique season, The The Wall Street Journal looked at the data on the age, gender, race and ethnicity of viewers from the major networks that carry the most games. Every demographic category has seen at least a double-digit increase. But the most pronounced gains have occurred among three cohorts: young viewers, male viewers and white ones. #wnba #sportsbiz #sportsbusiness #sportsmarketing #ion #scrippssports #espn #abc #cbs #disney #paramount #sponsorships #sportssponsorship #research #data #ai #meniso #hive