Beachside pop-up.
In the past two years, several brands have created their own unique pop-up beach in collaboration with hotels, seaside resorts, and waterfront restaurants. These activations are all part of branding or brand extension activities, even if they are temporary. Some of them are stunning.
For the 44th consecutive year, Air France is a partner and official carrier of the Cannes Film Festival, now in its 77th edition.
For the entire duration of the festival, the airline is, for the first time, opening a beach for everyone—the new place to be on the Croisette in Cannes.
Next to the Hôtel Martinez beach, the airline has established an exclusive hospitality concept on the Riviera, featuring a bar and a restaurant with a menu created by Michelin-starred chef Jean Imbert to promote the travel experience.
🙌 What’s your take?
# 345 TRANSPORTATIONS, France
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Air France
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Sales Executive Marriott International
1wWOW! I love it! I need to find out how to get invited to this!