Expandi Group’s Post

"Dear <your name>, You can now have endless traffic to your site. Want to know how? Well, our team at XYZ has created similar work for your competitor Guddu and we'd like to meet you on a call to explain how we can help you turn your website into a treasure." The first question that comes to the head is "Where did they get my data?" There is a mention of my name, my email ID is correct and they are talking about my company. *The problems?* 😥 Data privacy threats are everywhere 🔑 Permission-based marketing is the key to making your target audience less frightened. 🔍 "Zero Party data" or "First Party Data" is discussed all over the internet, especially after many companies like Meta and Google went under the scanner to delete data accumulated through unethical methods. Google's recent updates have left all the companies doing mail marketing to adhere to the general norms that have been prevailing for ages. If you are into cold mailing, all these things impact you as much as Email Marketing does. Make sure your emails are written well with consideration of these facts. This will ensure that your emails are respected and responded to. #email #coldemail #dataprivacy

The data privacy landscape is rapidly shifting, thanks to new legislation and consumer pressure on big tech. Martech's Natalie Jackson shares why marketing agencies shouldn't rely solely on email open rates and start considering the engagement impact of your email program as the most important metric. #Marketing #EmailMarketing #OpenRates

New privacy regulations are killing off third-party cookies, but don’t worry! Your targeted marketing efforts don’t have to suffer. Join marketing experts Allie DeNicuolo, Molly Field, and Michael Mellody in GovExec's latest webinar and discover how to leverage first-party data, refine your strategy, and get ahead of the curve: https://lnkd.in/ecXwQuZF #GovExec #webinar #thirdpartycookies #zeropartydata #firstpartydata #DataDrivenMarketing #PostCookieEra

It's all about the data. I wish it was about the actual content, but the most targeted and well-crafted content alone isn't enough. This webinar will be great—these are the three people I turn to with any questions I have.

Stefanie Cortes of RRD discusses how you can enable your direct marketing campaigns with data quality and improved data privacy.

MINDSCAPE is happy to offer another week of "Getting More Out of Your HubSpot Account"! Join us as we dive into safeguarding your brand: Monitor & Enhance Your Online Reputation with HubSpot. This week, we'll tackle 3 Hazards To Your Online Reputation: 1. Negative Customer Reviews 2. Poor Social Media Management 3. Data Breaches or Privacy Issues Don't miss out! Sign up now: https://hubs.ly/Q02kc0gg0 #HubSpot #OnlineReputation #Webinar #MarketingStrategy #marketingagency #socialmediamarketing

📣 Calling all senior marketing professionals! Join OneTrust as we tour Europe for our Data Dialogues: Mastering Consent and Preferences series. We know that today's #marketers need to balance creating impactful customer campaigns and staying on top of the volume of data being captured. All in the midst of ever-changing privacy regulations and the deprecation of third-party cookies. 📌 Join us in a city near you, for an insightful session discuss what a good consent strategy looks like and network with like-minded peers. For more information and how to register, contact your Account Manager. #Consent #Marketing #Privacy

📣 Calling all senior marketing professionals! Join OneTrust as we tour Europe for our Data Dialogues: Mastering Consent and Preferences series. We know that today's #marketers need to balance creating impactful customer campaigns and staying on top of the volume of data being captured. All in the midst of ever-changing privacy regulations and the deprecation of third-party cookies. 📌 Join us in a city near you, for an insightful session discuss what a good consent strategy looks like and network with like-minded peers. For more information and how to register, contact your Account Manager. #Consent #Marketing #Privacy

Happy Saturday, everyone! 🎉 As we wrap up another week, let's chat about a hot topic in the digital world: Privacy-First Marketing. 🕵️♀️ With the era of third-party cookies coming to a close, it's the perfect moment for us to rethink how we approach data strategies. It's all about finding that sweet spot where consumer privacy and effective marketing coexist in harmony. Let's embrace this challenge as an opportunity to innovate and build trust with our audiences. Here's to marketing that respects privacy and still delivers results! 🚀 #PrivacyFirst #DataStrategy #MarketingInnovation #BullseyeDigitalMarketing

📣 Calling all senior marketing professionals! Join OneTrust as we tour Europe for our Data Dialogues: Mastering Consent and Preferences series. We know that today's #marketers need to balance creating impactful customer campaigns and staying on top of the volume of data being captured. All in the midst of ever-changing privacy regulations and the deprecation of third-party cookies. 📌 Join us in a city near you, for an insightful session discuss what a good consent strategy looks like and network with like-minded peers. For more information and how to register, contact your Account Manager. #Consent #Marketing #Privacy