ExchangeWire’s Post

"Aligning values is really, really important for CMOs and that builds great relationships." - Our President, Americas, Ricky A. for Adweek 🎙️ In a breakfast roundtable hosted by the 4A's CEO, Marla Kaplowitz at Cannes, Ricky sat down with eight other agency executives to discuss the findings of the Association of National Advertisers and the 4A's' 'The Cost of Pitching' study. Attendees representing Transmission, Wunderman Thompson, Colle McVoy, Dentsu Creative, McCann New York, Havas, FCB Global, Walrus, and TDW+Co explored: 💡 Why we need stronger client-agency relationships 💡 What it means for bravery 💡 Why diversity needs to be embedded in everything we do 💡 The importance of aligned values between client and agency Follow the link to see their nuggets of advice 👉 https://lnkd.in/e3bvzpFb #TransmissionB2B #AgencyLeadership #B2BCreativity

Nice article about the importance of agency and client relationships....a topic that has always been near and dear to my heart.

8 Years ago today I stood on stage at the IAB Ad Operations Summit (rip!) to introduce a panel about AdOps in flux. My message still holds true: embrace change if you want to be a constant. "Wise folks say the only constant is change; and for me, the only thing constant about change is that it should be embraced whole heartedly and head-on, no matter how difficult. Win or lose, this is what will make you stand out; this is what will determine if you truly succeed in this industry. If you embrace operational change and make it part of your DNA, you too can be a constant, just like change."

【Celebrating the Honorary Awards of VGV's Q4 2023 Winners🏆】 At VGV, culture is not just a buzzword; it's a living, breathing reality. Our exceptional team members don't just talk the talk; they walk the walk, setting the stage for excellence and growth. 🌈 #Ubuntu: Shirly Shie Err, took center stage as a first-time winner, infusing our team with boundless joy and energy through her innovative events. Beyond that, Shirley achieved remarkable success on the sales team, earning the highest level of pride. 🔥 #Ownership: Anya Huang, a Senior Account Executive, secured her place as a two-time winner. Anya not only flawlessly managed her role but also took charge of the product development team, ensuring client projects met the highest standards of satisfaction. 💼 #GrowTogether: Nick Chou, a true powerhouse, shines when it comes to sealing the deal. His ability to keenly listen to client needs and provide tailor-made influencer marketing packages has been instrumental in our continued success. Through these honors, we not only recognize individual achievements but also gain inspiration and strength to propel ourselves forward. Let's continue this journey of excellence! 🚀 #CompanyCulture #OneStopInfluencerMarketingSolution #InfluencerMarketing #CoCreation #BrandMarketing #SocialMediaMarketing #WordofMouthMarketing

🌍 Hey Performance Marketing Pros! Let's Make Magic Happen!🚀 Are you the wizard of international markets, sprinkling success wherever you go? Do you have a knack for turning FMCG dreams into global sensations? If yes, we've been waiting to meet you! At Skippi , we believe in the power of partnerships rooted in passion and creativity. We're on the lookout for performance marketing geniuses who not only understand the pulse of international audiences but also have that special touch that turns campaigns into conversations. If you're someone who sees beyond data points and connects with the hearts of consumers worldwide, then we need to talk! Let's blend our expertise and enthusiasm to create campaigns that leave a lasting impact and forge unforgettable brand experiences. Drop a comment or shoot us a message – we're all ears and ready to embark on this exciting journey together. Here's to making waves and weaving stories that resonate across the globe! 🚀💬 #PerformanceMarketing #InternationalMarketing #FMCG #GlobalCampaigns #MarketingMagic #BrandPartnerships #CreativeMarketing #GlobalAudiences #MarketingInnovation #DigitalMarketing #MarketingStrategy

It’s an age old challenge with traditional ad agencies.  You fall in love with the leadership team during the pitch, then struggle to get their time (while still paying for it.) What if you could have 100% access to some of the best talent this industry has to offer?  Talent that comes not just from agencies, but also brand side. And this talent came at a very reasonable price.  Too good to be true?  Not so anymore. Our collective has an impressive and diverse roster of folks who are: ✔ Forbes Top 50 CMO ✔ #1 Creative Director in the world by Business Insider and The One Show ✔ Strategy Lead for Ad-Age’s In-House Agency of the Year ✔ Working Mother of the Year”, 3% Movement Award for Advancing Diversity ✔ Chief Growth Officer of Fortune 100 CPG brand It doesn’t take months to crack your brief – it just takes the right partners, and the right model. Come say hello and meet a few of us.  DM or book a 30 min creds meeting at https://heyxo.co/book.

Let me tell you a little secret. 🤫 It doesn't take months to crack a brief. It takes the right partners and the right model. Q4 is right around the corner. X&O CO would love to help you crack that brief. #advertising #campaign #partners #crackthebrief

Yet more twisted headlines about the CMO role being dead. In actual fact this is a story of the CMO role being upgraded to be more commercial and the CMO becoming the CEO. In Vineet Mehra’s words “CMOs are now technologists, analysts, content creators, storytellers, leaders, editors, strategists, and scientists” Where the CMO lives and breathes this and anchors marketing strategy clearly to business goals, the CMO or Chief Customer Officer is one of THE most crucial roles on the board. The CMO has NEVER been more business critical than today to lead, orchestrate and deliver the future growth for businesses through customer led strategy in this digital age. It’s only a minority of CMO’s that focus solely on marcomms with poor metrics, that give the role a bad name… Business Insider

CMO's from PepsiCo TikTok and Moderna share how they believe agency partnerships can be improved. I sometimes forget the fairly unique and advantageous position we are in when speaking to brands as we get unfettered honest advice about what they are looking for from an agency (and equally what they are not). "Be an extension of our team" "Challenge us, push us" "Be a true business partner not just marketing partner, know my business, listen to our quarterly updates" All heard time and time again from brands when taking briefs. Its no surprise that the partnerships where agencies that do the above, and comparatively the brands that allow them to, are the ones that provide longer term, more fruitful partnerships that benefit both sides. #mutualsucess #brand #agency #partnerships

🗣️Exciting News ‼️ Thrilled to introduce Ella Matthews as the latest addition to our team 🤝🏼 With a proven track record in driving digital success, Ella’ expertise will be elevating our strategies and take or clients to a whole new level in 2024 📈 Welcome aboard Ella 🚀🚀 #storytellers #digitalmarketing #teamexpansion #talent #newtalent #teamgrowth #socialmedia #digitalmarketingexecutive #digitalmarketer #2024growth #team #businessdevelopment #PR #publicrelations #marketer #digital #newera #trending #socialtrends #goals