Leading digital entertainment and media platform, Azerion proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. https://lnkd.in/eMw-8UYM #Coontextual #Digital #ProductLaunch #Targeting
ExchangeWire’s Post
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Ciarán O'Kane O'Kane highlighting the importance of curation in ExchangeWire this month. "Standalone solutions offer service to build and scale PMPs - as it is a complicated mess." Curated PMPs are next generation PMPs, they are dynamic, they fill the void of performance, scale and audience activation which traditional PMPs lack. Curation as a Service prevails, as dynamic deals don't solve for the complexity of programmatic, but with expertise and the right tools, can provide additional value across the programmatic ecosystem. https://lnkd.in/eUc5B-VB At Multilocal, we're the experts in Curation as a Service, not just curation. Want to see how it's done, discover more in the comments below. #curation #CuratedAudiences #CurationExperts #multilocal #AI #techexperts #technology #demandgeneration #targeting #targetedaudiences #targetedads #adtech #advertisingindustry #curatedpmps #activecuration
MadTech Sketch: The Mechanics of Curation
https://www.exchangewire.com
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As the digital landscape evolves, the shift towards contextual solutions intensifies, driven by the convergence of AI and stringent regulations. Sergii Denysenko, CEO at MGID, reflects on how publishers and advertisers navigate the dynamic competition between interest-based and contextual targeting and why the absence of a clear winner is a testament to the thriving diversity within the realm of digital advertising. More at 👉https://hubs.ly/Q020cHFt0
Council Post: Contextual Is Here: Does That Mean Goodbye To Interest-Based Targeting?
forbes.com
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All aboard! This freight train is building some serious momentum. 🚂 Vuukle - Publisher Monetization Workspace has officially released Quizzly.ai to the masses. Our patent-pending quiz platform is poised to transform market research, 1p data collection and audience engagement for publishers and brands. Check out the release on MarketWatch to learn how we work with publishers and brands: #publishers #brandengagement
Vuukle Takes Aim at the $80 Billion Market Research Industry's Unlocked Potential Launching Quizzly.ai
marketwatch.com
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X Will Soon Enable Advertisers to Create Ad Audiences with AI
X Will Soon Enable Advertisers to Create Ad Audiences with AI
socialmediatoday.com
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X Will Soon Enable Advertisers to Create Ad Audiences with AI
X Will Soon Enable Advertisers to Create Ad Audiences with AI
socialmediatoday.com
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Digital marketers know AI/ML isn't exactly new technology for ad platforms but the rate at which these tools are changing functionalities has definitely accelerated. As of now, AI on Meta specifically serves three main functions: targeting, bidding, and creative. So what changes are coming to these functions are how are we using them in 2024? Check out this informative blog from our expert, Akshita Tripathi, to read all about it! #DigitalMarketing #MetaAds #AdAgency #PerformanceMarketing #Meta #AI
How is AI going to impact Meta advertising in 2024?
blog.thrivedigital.com
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Recently I went down the rabbit hole of programmatic advertising - an area that has really reshaped the digital ad landscape. It began as a solution to automate the ad buying process, reducing manual tasks but increasing speed and efficiency. We've seen it evolve, from simple real-time bidding systems to more advanced techniques involving AI and machine learning. Today, it not only automates the buying and selling process but also uses data for precise targeting, ensuring ads reach the right audience at the right time. With upcoming trends like programmatic TV and programmatic audio, we can see its influence extending beyond traditional digital platforms. Super interesting. The future of programmatic ads promises real excitement. With advances in AI, improved transparency, and increasing personalisation, programmatic ads are becoming more intuitive and consumer-centric. What do you think is next for the programmatic evolution? #digitaladvertising #marketingtrends #futureofadvertising
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SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅🖥️DIGIDAY (5/6): Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences. Meanwhile, streaming TV providers that announced new AI tools include Canela Media, which said it’s using AI for contextual ad targeting like having an engagement ring ad during a romance show. Another, Samba TV, said it’s working with advertisers to beta test its new Samba AI platform that uses visual AI to identify people and products in shows to help with contextual targeting and measurement. “You can see data about the actors, the scene, the sentiments, the context for the first time in history,” Samba TV founder Ashwin Navin said during a live demo on stage for its IAB NewFront. “We’re recognizing products that are on screen and mapping those to those available online today to purchase.” Kicking off the week was Google. One new AI feature will let marketers generate potential audience segments based on a campaign’s goals, which will be followed soon by more CTV-specific signals like content genre and whether content is live.” ⬇️ #ai #streamingtv #ctvadvertising #newfronts #iab https://lnkd.in/gVVW_TTp
AI Briefing: NewFronts bring a week's worth of AI news for advertisers
digiday.com
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Founder, CEO and CMO -- Purpose Worldwide —Top 100 Women in PR (PR News), 23+ yr advisor to the most purpose-driven brands, orgs and public leaders, including Club CMO and BRIDGE.
Huge news! Congrats to the teams at Collective Audience and BeOp. It's hard to keep up with the pace of Collective Audience. Rolling thunder!! #newera #leadership #northamerica #france #adtech #martech #acquisition #advertising #advertisingagency #advertisingsolutions #digitalmarketing #digitalmedia #digitalmediaagency #adagency #audiencetargeting #data #audienceengagement #audienceinsights #cookielessfuture
BIG exciting day and announcement acquiring the mighty BeOp, adding AI-powered conversational advertising and audience data platform and so much more to our audience ecosystem, and an amazing team joining our collective journey. Welcome to all team BeOp Louis Prunel Nicolas Hocine Sadki and co! #france #adtech #martech #acquisition #advertising #advertisingagency #advertisingsolutions #digitalmarketing #digitalmedia #digitalmediaagency #adagency #audiencetargeting #data #audienceengagement #audienceinsights #cookielessfuture
Collective Audience to Acquire BeOp, adding AI-powered conversational advertising and audience data platform to audience ecosystem - Collective Audience
https://collectiveaudience.co
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🧑🏻💻 Director at Lanzallamas | Passionate about Digital Business, Startups, and Company Growth | Strategic Digital Media & Content Marketing Expert | Driving Revenue Growth | University Professor
The New York Times is making waves with their new ad-targeting solution powered by generative artificial intelligence (GenAI). This innovative tool promises to revolutionize ad targeting by unveiling niche audiences based on their interests, aspirations, and opinions. But that's not all. GenAI dynamically recommends ad placements based on campaign goals and messaging, ensuring optimal performance and avoiding awkward content alignments. And with the Times' massive audience, exceptional content, and organized data, GenAI experimentation is built on a strong foundation. The Times is currently seeking advertising partners to participate in closed beta testing starting Q2 2024. Brands can work with the Times' advertising team to leverage the tool for their campaigns. This development is especially significant as third-party tracking cookies fade away. GenAI offers a promising alternative for real-time ad targeting, and The Times' commitment to its transformative potential is underscored by their investment in it across all products, even amidst legal challenges. The New York Times is leading the charge. #GenAI #AdTech #Innovation #NYTimes
Exclusive: NYT plans to debut new generative AI ad tools later this year
axios.com
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