ExchangeWire’s Post

Annoyingly, this is behind New Zealand Herald's paywall, but there were some really good insights in these interviews with CEOs. My fave, from Lee-Ann Morris, on the biggest mistakes media/marketing/advertising people need to avoid in 2024: "The perennial challenge persists: succumbing to short-term thinking. It is imperative to channel resources and efforts into comprehensive measurement strategies. This... allows us to unequivocally demonstrate ROI for the business." I am so here for this in 2024! And am saying no to short term projects that cannot create a return on investment because they are too short term or knee-jerk or have a lack of strategic thinking so that we have a fighting chance of getting great results for clients...

Amid the social upheaval of 2020, many brands pledged to invest in underrepresented publishers. Kimberly Jones, President & CEO, alongside panelists Sheila Marmon, CEO of Mirror Digital, Mark D. Walker, CEO of Direct Digital Holdings, Cavel Khan, CGO of Group Black, and Lori Goode, CMO of Index Exchange spoke at Cannes on a panel regarding the current realities of these pledges four years later. The consensus? While diverse-owned media spending has tripled, it is still just 1.6% of all agency spend. Panelists agreed we need to focus on authentic, long-term investment and all work collectively to ensure the ad industry truly supports this purpose. For more on this topic, check out the full article below. https://lnkd.in/eWsS_P2a

This article in MediaCat Magazine by Suzana Lay speaks to our heartland of SMEs and talks about how the media industry is set up for the 1%, instead of recognising the value of the 99% https://lnkd.in/dtn4quwJ

Congratulations to the winners of Best Local Website! Sponsored by Newspack, this award recognizes the best all-around local media websites. Large media companies (more than 15 media brands such as TV stations or newspapers) 1st Place - Richmond Times-Dispatch - richmond.com Judge's comments: This is an organization that is truly leveraging ominchannel customer engagement and creating relevance and impact in through platforms that are reaching audiences everywhere they are. It's incredibly impressive to see how The Times-Dispatch dived in head first to create a studio with the tech and talent capabilities to compete with broadcast outlets anywhere. This is a modela and an organization to follow. 2nd Place - Cox Media Group - WSB-TV www.wsbtv.com Small-medium companies (15 or fewer media brands such as TV stations or newspapers) 1st Place - PublicSource - https://lnkd.in/gEPP9S2k Judge's comments: A refreshing entry focused not only on the growth metrics (time on site, number of pageviews and revenue), but on partnership and collaboration in storytelling and community impact, which is what local journalism is all about. I particularly loved reading that Public Source holds a core value of "collaboration for the common good,"and that they demonstrated significant partnerships in the last year. This is the model that wins at the end of the day. 2nd Place- Georges Media Group (NOLA.com) https://www.nola.com/ 3rd Place - The Dallas Weekly dallasweekly.com

We are honored to have been awarded Multi-Country Media Strategy of the Year at The Gramercy Institute Awards for our “Invest in Unique Perspectives” campaign. Congratulations to all of the winners! Learn more about Wellington Management: https://lnkd.in/ggkZMh5E Read the full list of winners: https://lnkd.in/eNHzEudB #assetmanagement #gramercyforum #gramercyawards Audrey Gordon Annie Sherman Jenna Steele Wellington Management did pay a fee to be considered for this award. Winners were selected by a panel of judges comprised of senior marketers from financial institutions. This award was announced on November 17, 2023 and is based on the following time period: 2023 full year. Wellington Management was the only winner in the Media Strategy (Multi-Country) category, and the award winners were determined by a panel of judges with no public voting process. The award may not be representative of any one client’s experience. The award is not indicative of Wellington Management’s future performance. Past performance is no guarantee of future results.

Very true Ian Perrin - this is old news and yes I was part of the holdco that did this for a variety of reasons! From my perspective our investment directors and strategist always aligned with the below: True media investment strategy takes into account economic factors, analytics of historical spends vs objectives, ad spend volatility if it exists, client objectives by product or overall and the ability to create value that aligns with the clients objectives. In fact it is the best microeconomic model that you can analyse. Then the decision is made to go long or short and it really doesn't matter what media it is - the model and assessment works for the best outcome of the client. You always start a good debate Mat Baxter #mediaagency #brandinvestment #mediastrategy #digitalspend #advertising #marketing

Reduced visibility on major platforms due to Bill C-18 (Online News Act) and struggles to measure ROI for top-of-the-funnel campaigns are cited as the two greatest concerns for Canadian advertisers looking at the new year 2024. As for how to advertise on Canadian media, 68% of the respondents showed a strong preference for narrative-driven advertising approaches, seeking sponsored content and branded storytelling. These are two of the key insights in The State Of The Canadian Media Industry 2024, a report prepared by Shelby Renaud for Narcity Media Group.

As the deadline for MFA Awards 2024 entries draws near, MFA Awards Co-Chair Chris Colter and Steering Committee member Sophie Langton spoke to Mediaweek Australia’s Alisha Buaya about changing client needs, the evolution of media, and resonating with audiences. “Media is not just becoming a distribution vehicle or even the message. It’s the solution. As an industry, we’re not just creating new tactics, or innovating new formats, we’re building new media channels. It’s quite exciting and I think it’s never been in a healthier place.” Read more below and get your entries in by 3 May. We encourage media owners and clients to also enter in relevant categories: https://lnkd.in/gAMKrGhz Sophie Madden Louise Clarke Jessica Havard Sophie Price Grant LeQuesne Lisa Leach Max Broer Catherine Rushton #MFA #MFAawards #wearethechangers

We're thrilled to see Havas Media Network representation in the upcoming Attention Metrics Conference, presented by the Association of National Advertisers and Adelaide next Friday, October 6th in New York City! Experts from all sides of the market will dive into the world of attention metrics. What role should attention play in media planning, buying, and optimization? How best can brands leverage this metric? In the panel, "Unlocking Cinema's Potential: The Opportunity To Capture Consumer Attention," Shane Ankeney President of Havas Media Network North America, alongside National CineMedia (NCM)'s Manu Singh will discuss the opportunity these metrics bring to marketers searching for the coveted young, diverse, cord cutting and ad skipping audience. Parvati Vaish, SVP of Analytics at Havas Media Network will join the panel "Attention As a Currency Through the Eyes of the Market," alongside Gabriel Dorosz from New York Times Advertising, Michael Sadicario from Equativ and Edward McElvain from Mediahub Worldwide to explore the evolution beyond traditional metrics, current and future dynamics of attention as a currency, and the potential implications. Register for the event below: https://lnkd.in/edXxRipj #HavasProud #Measurement

The worst thing about media is the word. “Media.” So says Cobus Heyl, co-founder of Media Makers Meet - Mx3 Meet (Mx3). Much of the current narrative surrounding the industry focuses on its challenges, such as declining trust, job cuts and the struggle of traditional media brands to increase ailing revenues, he says. "Maligned and mistrusted, yet bigger and broader than one all-encompassing term, there’s room for growth in all sectors of the industry." #media #mediabrands #creatoreconomy #digitalmedia #newsmedia #themediayearbook2024