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The pharmaceutical landscape has transformed dramatically over the past decade. Traditional blockbuster drugs have given way to precision medicine, focusing on targeted therapeutics for rare and orphan indications. This paradigm shift is reshaping clinical research and commercialization strategies. In his latest article, Drew McCormick dives into how manufacturers can optimize commercial strategies to maximize the success of new products and, most importantly, enhance patient outcomes. Learn more: https://lnkd.in/gUSgKxBm

Navigating the Evolution of Precision Medicine: Data-Driven Strategies for Life Sciences Commercialization | EVERSANA

Navigating the Evolution of Precision Medicine: Data-Driven Strategies for Life Sciences Commercialization | EVERSANA

https://www.eversana.com

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