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Disruptive Strategy, Statecraft, Leading Global Tech Influencer

♠️ What brands should know before hiring a #digital #celebrity By Yiwen Lu For Vogue Business ♠️ An interesting piece discussing the increasing use of #digitaltwins by brand ambassadors in the fashion industry. While it offers potential benefits for both celebrities and brands, there are concerns about the lack of #regulation and potential negative impacts. One major concern is the perpetuation of #unrealistic #beauty stereotypes through the use of #flawless digital avatars. ♠️ “If you are getting a body double, are you actually airbrushing yourself? Are you creating an imperfectly perfect version of yourself? It won’t have any of your stretch marks or dry skin patches. That is pushing us into a world that we don’t want to be.” Becky Owen, CMO, Billion Dollar Boy 👉https://lnkd.in/eVCfrAk4 #digitaltwin #digitalmodel #ai #generativeai #3d #fashion #digitalhumans #digitalclones #bockchain #web3 #nft #fashiontech #technology #branding #brand #ambassador #dataprivacy #datasecurity #stereotype #governance #law #avatars #digitalcelebrity #celebrity #brandambassadors #DimensionStudios #fashionindustry #futureoffashion Photo: Eva Herzigová’s digital twin —Dimension Studio

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Dr. Martha Boeckenfeld

CEO & Founder, Top 100 Women of the Future | AI, Web3, Metaverse Advisor & Investor | UN Peace Ambassador | Keynote Speaker | Business Transformation powered by Responsible AI

2w

I believe there is a big challenge that we create one beauty type and at the same time is an opportunity to create new beauty perceptions - this is a chance we have to use to be more inclusive.

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