Euronews’ Post

As B2B marketers, we're all grappling with unprecedented disruption from all sides... 🤖 artificial intelligence, 🔍evolving customer expectations, and 📱changing digital behaviors What can you do about it? Start by watching our latest video by Greg Linnemanstons as he responds to the 44% of marketers who told us in a recent poll that "fostering human connections" is their most urgent challenge resulting from the discriptions. #b2bmarketing #AImarketing #thoughtleadership #video https://wdrt.co/3wVvgcI

In the #B2B deep-tech industry, creating impactful marketing requires profound insight into how your audiences discover, evaluate, and buy your solutions. This is where customer journey mapping comes in – enabling you to align messaging and experiences to how B2B buyers make purchase decisions. Publitek's blog highlights how personas and journey mapping can create personalized and precise experiences.

What aspect of #B2B Proptech #marketing do our clients find most challenging? And how can they overcome these challenges? The top challenges: 1️⃣ Creating creative content 2️⃣ Strategising effective campaigns 3️⃣ Closing hard-to-convert customers 4️⃣ Getting the attention of target customers 💡 And the solutions? 👉 🔗 https://lnkd.in/gKb8aAcU #BagMoreLeads #TargetCustomers #MarketingStrategy

Creativity is here to stay in B2B Marketing, but how can you find the right inspiration in your market research and insight agency to embrace it fully? The perception of B2B marketers as strictly factual and uninspiring is outdated, but in a world where creative content reigns supreme, it's not just effective but essential for B2B success with the memorability it brings to keep your brand in existing and potential clients' minds. When it comes to fusing creativity into your communications and marketing strategy, there are many ways to put the plan into action, such as finding a connection with human stories, along with digging into the bigger "why" and your agency's purpose. Let those creative juices flow! https://lnkd.in/e9XYNXBw #MRX #MarketingResearch #Insights #marketresearch

Creativity is here to stay in B2B Marketing, but how can you find the right inspiration in your market research and insight agency to embrace it fully? The perception of B2B marketers as strictly factual and uninspiring is outdated, but in a world where creative content reigns supreme, it's not just effective but essential for B2B success with the memorability it brings to keep your brand in existing and potential clients' minds. When it comes to fusing creativity into your communications and marketing strategy, there are many ways to put the plan into action, such as finding a connection with human stories, along with digging into the bigger "why" and your agency's purpose. Let those creative juices flow! https://lnkd.in/gvX-25iE #MRX #MarketingResearch #Insights #marketresearch

Customers often ask me how to make their B2B product marketing stand out in a crowded market. There are several key strategies to achieve this. First, understand your target audience deeply—know their pain points and what solutions they seek. Second, leverage data-driven insights to personalize your messaging. Tailored content resonates more effectively. Third, use case studies and testimonials to build credibility and trust. Social proof is powerful. Lastly, continuously iterate based on feedback and market trends. Stay agile and adapt to changing needs. Implementing these tactics will elevate your product marketing efforts.

Technology companies face high stakes in a highly competitive market. Grabbing customer attention is tricky, and earning brand loyalty is no walk in the park. To stand out and connect with tech-savvy consumers, companies have to explore and execute advanced marketing strategies that go above and beyond the usual. #TechCompanies #DigitalMarketing #BrandLoyalty #ConsumerEngagement #simplifiedb2b

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. These narratives provide real-world evidence of a company’s capabilities, expertise, and value proposition. https://lnkd.in/gHpftE24

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. These narratives provide real-world evidence of a company’s capabilities, expertise, and value proposition. https://lnkd.in/gn8wuS9z

Embrace Authenticity in B2B Tech Marketing for 2024! Forbes Communications Council predicts the year of authenticity in B2B tech marketing. What trends will shape the future? Read the article here: https://lnkd.in/gCMPcMyA What's your take on authenticity in B2B marketing? #B2BMarketing #Authenticity #ForbesTechTrends #hopskipmarketing #B2B #B2Bmarketing #MarketingOutsourcing #OutsourcingBenefits #MarketingSolutions #DigitalMarketing #MarketingStrategy #BusinessGrowth #ContentMarketing #LeadGeneration #MarketingSuccess