GenAI will power a shift from 'search' to 'service' across all consumer need states: "A search experience is inherently defined by “show me options” [access], while a service experience is defined by “show me the options that are uniquely best for me” [edit] and then “help me get the job done” [action]. The latter is exponentially more valuable, particularly in the context of the vastness that is the internet today. Gen AI-powered discovery services stand to break out with experiences that feel white-glove and bespoke, finally delivering on tech’s age-old promise of hyper personalization, paired with agentic features that makes things actionable. The transition from "Search to Service" holds potential to transform how people discover, plan, purchase, and act across a range of life dimensions. Imagine a discovery experience that can book itineraries, style outfits, scrapbook research, turn a mosaic of health insights into tailored action plans, present financial data in the context of personal realities and goals." Introducing: Forerunner's investment in Daydream, co-founded by Julie Bornstein, to transform commerce as we know it! (https://lnkd.in/gW4F5pG4)
If Generative AI has exposed anything, it’s that the prevailing search experience is post peak. Traditional search engines have long served as gateways to the internet for people looking for information, products and services, but as the volume and complexity of options has grown, this value has rapidly deteriorated. The experience is chaotic and ineffective, where ads and SEO take precedence over true personalization. The need for contextual, intelligent discovery is evident. But when it comes to the evolution of search, we believe the future experience won’t look much like search at all. Rather, discovery will take the shape of tailored, dynamic services, where users can not only access information but interact with a highly personalized, actionable edit of what’s uniquely relevant to them. We imagine vertical-specific portals to the world of options: imagine a discovery platform that can book itineraries, style outfits, scrapbook research, turn a mosaic of health insights into tailored action plans, and present financial data in the context of personal realities and goals. Our investment in Daydream marks an early iteration of this shift, where the diminishing value of search is eclipsed by personal, actionable discovery services. Daydream, which opened its waitlist yesterday ahead of launching later this year, is a new approach to shopping. Led by retail visionary Julie Bornstein, the Daydream founding team - including Matt Fisher, Lisa Yamner Green, Richard Kim, and Dan Cary - has spent over a decade operating at the intersection of commerce and AI, hailing from Microsoft AI, Google, YouTube’s Gen AI division, Sephora, Nordstrom, StitchFix, Farfetch and more. We are pleased to share that we are leading the $50M seed funding alongside Index Ventures' Vlad Tenev and Danny Rimer, with participation from GV (Google Ventures)'s Frederique Dame and David Krane and True Ventures' Jon Callaghan. Not only is Daydream poised to transform shopping, we believe it has the potential to inspire the new standard in how people seek out what they want. https://lnkd.in/gWTgMFCg
Really cool vision! Excited to try it out 🙂
Perfectly said, Eurie! This is the way.
Founder: Techery.io | Treel.ai | I like modernizing large enterprises
2wIt’s clear that websites will disappear too. But as far as shopping, aren’t you guys a little worried about Daydream’s close resemblance of Pinterest (even without ai they are most definitely working on too)?