Eugenia Blackstone’s Post

In a rut? My conversation with Cannon Carr on reinventing your brand is full of how-to tips from being in the trenches at Stuckey's. Hope you'll listen and share your own pointers on navigating change. #change #reinvention

In the dynamic entrepreneurial landscape, a strong brand narrative is indispensable. And yet, in many startups, the power of personal branding remains an untapped resource. It’s high time we shift our focus toward nurturing the personal brand of the individuals steering the ship—the leaders, the visionaries, the faces behind the brand. After all, people do business with people, not faceless entities. I wrote about this in my latest for the Forbes Business Council, here's the link if you care to read: https://lnkd.in/dbja3dbq

On this day of gratitude, remember, 'Gratitude turns what we have into enough.' At GTM, we're grateful for innovative spirits like yours that keep the world moving forward. Share with us what you're thankful for this year in your entrepreneurial journey. #BusinessGrowth #DigitalMarketing #smallbusiness

Pronghorn, a Diageo-backed US investment firm, was set up in 2021 to fund and support Black-owned entrepreneurs trying to grow spirits brands. Just Drinks sat down portfolio director and ex-Diageo executive Connor McKenna to discuss the brands Pronghorn has backed, what types of entrepreneurs and businesses it looks to finance and why improving diversity in spirits is a must. https://lnkd.in/e6J6FNre

3 key learnings from him generating >$181 from D2C ecom - Ruthlessly find fit and alignment: We need a great team to scale, and that means identifying team members who have the abilities and potential to develop alongside the business's growth - Zig, not zag: What everyone is doing in your industry doesn't mean you need to do that too. Find your strength and double-down on it, even (or especially) if it's different from how everyone's doing it. - Fail fast: Assume that everything is going to fail, so fail fast, find things that work, and then trust the process to get you to the destination that you're looking for The entrepreneurship community is filled with inspiring stories like Alvin Huang's who are on a mission to provide great products that positive change people's lives. I'm spent and exhausted, but I'm super excited to see everyone gaining so much from the day together!

Business owners pour their heart and soul into their ventures, working tirelessly to turn dreams into reality. Their relentless effort and dedication are truly inspiring. Marketing Alpha plays a crucial role in this journey, providing the strategic support and innovative solutions needed to amplify their efforts and achieve success. Together, we make the impossible possible. #BusinessOwners #EntrepreneurLife #MarketingAlpha #Dedication

We're honoured to be recognized by CanadianSME Small Business Magazine for launching our new initiative, the VOICE Grant Program. This initiative is more than just a program; it's a testament to our commitment to fostering true inclusion and equity in the entrepreneurial landscape. Read more about the VOICE Grant Program here - https://lnkd.in/giKhaswu #VOICEGrant #DEIBCommitment #InclusiveEntrepreneurship

This guy is a marketing Genius!!! "Rey Reynolds knows that the best way to lead is by example. As the face of his own ad campaigns, he's not just a businessman; he's a testament to the success that comes with unwavering dedication and a relentless pursuit of excellence. With every campaign, Rey embodies the principles of his business acumen, showcasing his commitment to delivering exceptional value to his clients and partners. He doesn't just talk the talk; he walks it, and his captivating ad campaigns reflect that commitment, inspiring others to follow his lead." 📈💪 #ReyReynolds #BusinessMastery #LeadByExample"

We chatted with Amrit Richmond, founder of Supermercato and Indie CPG, on how to unlock growth for your brand through tradeshows 🚀 Whether you're a seasoned entrepreneur or just starting out, Amrit shares a gold mine of insights that will help you close your dream retailer and fund that partnership with the capital that works best for your brand. Read the guide here: https://lnkd.in/ey6UUkHR

Are you a founder, leader, or decision-maker looking to supercharge your brand strategy? Join us on Tuesday, November 28th, for a virtual workshop that dives deep into the fundamentals of brand strategy. 📈