Ethan Choi’s Post

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Partner at Khosla Ventures

"Nothing is certain except death and taxes" - Benjamin Franklin While that's a morbid way to think about themes to invest behind =), it doesn't make that saying nonetheless true. Anrok, is making the government mandated requirement of collecting and remitting sales tax for software, AI, and digital services companies go from an absolute PAIN to absolute JOY, via automation and AI. Many remember when they didn't have to pay sales tax on our eCommerce purchases until 2018, when what has become the "Wayfair" rule came into effect and Amazon and other merchants started collecting sales tax. Avalara, which was the biggest beneficiary of this tax ruling, grew to $1B in revenue before it was taken private for $8.4B by Vista Equity. Michelle Valentine and Kannan Goundan had the foresight that this same pattern was going to play out for software and digital services companies. As software is eating the world and AI is woven through the fabric of every part of our lives, Anrok is growing rapidly and aligned with the rapid growth of their customers like Notion, Anthropic, Vanta and many others. Thrilled to partner with Michelle, Kannan, Brad, Devon, Tahirih, and the rest of the Anrok team. Grateful to be joined by some incredible execs... Karen Peacock, Board member at Dropbox and former CEO at Intercom David Faugno, President at 1Password and former CFO of Qualtrics C. Alex Estevez, Former CFO at Atlassian Pedro Canahuati, CTO at 1Password and former VP Eng at Meta Bryant Lee, Head of Partnerships at Postman and former VP, Global Head of Partnerships at Atlassian Elad Gil And excited to join our friends at Index Ventures and Sequoia Capital, and others to be announced in the near future! cc Jai Sajnani

Anrok Hits A $250 Million Valuation With A Mundane Idea: Calculating Sales Tax

Anrok Hits A $250 Million Valuation With A Mundane Idea: Calculating Sales Tax

forbes.com

Michelle Valentine

Co-founder & CEO at Anrok

3mo

Excited for this journey together ahead!

Embracing change leads to innovation. Plato once implied wisdom in the adaptation to the world’s ever-evolving nature. Anrok's journey mirrors this, transforming challenges into growth opportunities. 🚀✨

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John D. McCarthy

Fractional/Interim/Acting CFO and Board Member for VC/PE-backed companies

3mo

Congrats. Anrok is great.

Love this strategic move. To really amplify growth, why not explore leveraging interactive webinars on tax automation benefits with live Q&A sessions? It typically boosts engagement and positions your brand as an industry authority.

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Manas Gond

Co-Founder & CEO @ Prosperr.io | Building 'AI TurboTax' for India

3mo

Dev Kumar hahaha. Fingure 🤞

Mike Potter

Like you, most people think data in SaaS apps is safe. You're wrong. Follow me and I'll help you keep your business safe. | Co-Founder and CEO at Rewind, Board Member, Investor

3mo

I love boring businesses! Congrats on the investment.

Sandeep Singh Kohli

Chief Marketing Officer at Aviatrix

3mo

Maybe the idea is mundane but nothing is mundane about Michelle Valentine :) Congratulations to the team!

Cailen DSa

Coach for Startups, Founders & Employees | First GTM @ 6 Unicorns | Building the Silicon Sands Community in San Diego

3mo

Congrats on the milestone Kannan Goundan & Brad Silicani!

Bryant Lee

Head of Partnerships and Ecosystem | Ex-Atlassian, Facebook, Adobe, Accenture | Advisor and Investor

3mo

Congrats, Ethan Choi! So excited. Big fan of Michelle Valentine and team! Thank you for the opportunity... Can't wait to jump in!

Thrilled to be partnering with you, Ethan!

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