EssenceMediacom’s Post

Introducing another brilliant case study from The Coca-Cola Company, newly crowned 'Creative Brand of the Year' at Cannes. 👑 In collaboration with WPP Open X, supported by Ogilvy, Coca-Cola broke a Guinness World Record by connecting millions of Chinese Families for a Dragon Year Celebration. 🐲 Discover the latest case study on our website 👉https://lnkd.in/ekP-QJFj #China #WPPOpenX Guinness World Records Cannes Lions International Festival of Creativity #BreakthroughForBrands #NewCommunicationsEconomy

For this week's 'Breakthrough' article we spoke with Laura Neal, our Global Head of Business Systems. Laura describes her breakthrough career moment and even names a fellow Essential who's work she really admires. Read the short article on our website here 👉https://lnkd.in/e-DQR7NE #BreakthroughForBrands #NewCommunicationsEconomy

We love this from Lindsey Jordan, our UK Head of Creative Strategy! In our third edition of 'In the New Communications Economy', Lindsey explores why brands need to lean into the stranger side of life to stand out in the digital landscape. Lindsey then highlights the four golden rules for embracing your weird as a brand... Discover them on our website below. 👇 https://lnkd.in/eZG3xQkB #BreakthroughForBrands #NewCommunicationsEconomy

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/eT6PgEzi #BreakthroughForBrands #NewCommunicationsEconomy

A huge congratulations to Emily Joy Howe who has been named Well-being and Mental Health Champion of the year at the InsideOut Awards! 💛 So incredibly well-deserved, Emily. We are so proud to have you. Learn more about the awards here 👉 https://lnkd.in/dsYRexDR #MentalHealth #Wellbeing #InsideOutAwards

Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

One of the highlights from Cannes Lions International Festival of Creativity was seeing our amazing client, The Coca-Cola Company, crowned as Creative Brand of the Year. 👑 This is such an impressive feat, it's great to see all the hard work recognised in such a prestigious way. Congratulations to everyone at Coca-Cola and WPP Open X. 👏 #WPPOpenX #CannesLions2024 #BreakthroughForBrands #NewCommunicationsEconomy