Eric Savitch’s Post

🚀 Retail Media Networks 2.0/3.0: NRF 2024 Recap! Experts at #NRF2024 Big Show foresee a transformative phase for retail media networks in 2024. With Google's cookie demise shaking ad-targeting norms, the spotlight is on revamping in-store assets to fuel advertising innovations. Target, Walmart Connect, and 7-Eleven are leveraging physical store reach, viewing it as a golden opportunity for retail media. In-Store: A Broadcast-Level Channel: Walmart Connect highlights the immense scale of in-store advertising, reaching 140 million customers weekly, surpassing broadcast TV. This article from Marketdrive emphasizes the growing significance of in-store advertising as a crucial element of retail media networks. Retailers like Target, Walmart Connect, and 7-Eleven are leveraging the physical store's reach, presenting it as a channel with broadcast-level scale, reaching millions of customers weekly. Omnichannel & In-Store Bet: Retailers aim to fortify omnichannel capabilities, recognizing that despite e-commerce growth, 85% of transactions still occur in physical stores. The Challenge Ahead: Delivering a cohesive in-store experience emerges as a 2024 challenge, requiring a balance between digital and physical metrics. Read more about the evolving landscape in retail media:  https://lnkd.in/gp5y2ZfR #RetailInnovation #RetailMediaNetworks

In-store advertising takes center stage at #NRF2024, shaping a new chapter for retail media networks. From Target's innovative strategies to the industry's push for omnichannel excellence, this Marketdive article does a great job of capturing some key takeaways... https://lnkd.in/gUuRRsHW #RetailMedia #InStoreAdvertising #Omnichannel

💥 Unleashing the Power of In-Store Retail Media: A Game-Changer for Brands! Dive into an insightful article by AdAge. In a post-pandemic world, supermarkets and stores remain the epicenter of consumer activity, with over 90% of transactions taking place in physical retail. Surprisingly, despite this, more than 90% of retail media budgets are directed towards digital channels. It's high time we recognize the untapped potential at the shelf-edge. Don't miss out on the future of retail engagement! Discover how Vestcom's shelfAdz is revolutionizing the way brands connect with shoppers at the critical point of decision. 🚀👀 #RetailMedia #ShelfEdgeInnovation #CPGMarketing

Retail Media Networks provide yet another go at blending media and messaging into the shopper experience. With past in-store media efforts too many disruptive and often irrelevant messages created sensory overload which led to the diminished impact of each potential engagement. Creating a new sea of digital screens in-store will only have different results than previous efforts if those screens and messages are aligned with shopper behavior rather than attempting to constantly be disrupt it.

Retail Media Networks (RMN) are revolutionizing the landscape of advertising and marketing, quickly becoming the hottest trend in digital storytelling. EMarketer predicts that by 2025, retail media will become an industry worth $166 billion, accounting for about 20% of all digital media spending this year. Major retailers such as Walmart, Uber, The Home Depot, and Target are venturing into this field, leveraging their vast consumer assets for growth The ascent of RMN is not limited to retailers alone, the real potential of RMN lies in its ability to integrate retail data with other channels, including physical stores, on-site, and off-site resource. This integration and analysis provide brands with a comprehensive tracking and closed-loop measurement from ad viewing to final purchase, enabling more precise ROI assessments and optimized advertising strategies #retailmedia #RMN #adtech #omnichannel #marketing

READING AN ARTICLE THAT MAKES YOU FEEL HEARD 🥰😮💨 The Drum coming up with the goods!... Interesting snippets below ✂ The fluid journey of modern shoppers 💧 💬 Jessica Chapplow "Savvy brands are those that already understand how retail media is no longer encompassing different touchpoints in a shopper's journey; it's the compass that navigates, the spark that ignites curiosity and the bond that cements lasting relationships." Elevating brand-consumer bonds ❤️ 💬 Lee Roberts "As the way people shop continues to evolve, retail media powers the continual conversations brands need to have to build deeper customer connections" Simplifying the consumer journey ✅ 💬 Neil Robins "Beyond just showing suitable products and hoping consumers respond, we now simplify the journey to purchase" Full-integrated shopping 🔀 💬 Ceiley Paterson "Retail media simplifies the process, removing any digital dead ends and ensuring that purchasing is just a click away." --- The path to purchase is changing... exciting times ahead! Fun to be building in the space with cartd 🛒. #retailmedia #shopperjourney #socialcommerce #creatoreconomy

What's the latest in Retail Media? Some sensible thoughts from the Drum here around current developments and focus areas. Nothing too surprising for those brands that are firmly on the Retail Media bus but what if your brand, like many others, is unsure about where to start their Retail Media journey? Try and see past the (potentially) confusing tech, the media agencies with vested interests and the eJBP negotiations that only seem to be about investment levels and ask yourself one simple question: why? When you have clarity on the 'why', everything else will start to make more sense. We have helped many brands 'start with the why', so if you feel his would be a helpful question to answer in your business too, then please get in touch! #retailmedia #startwiththewhy #ejbp #shopperengagement #omnichannel https://lnkd.in/e4s4BDuC

For anyone in the #retail world or supporting those who are, this is a great article to read about #trends and #marketingchallenges in this space. The rapid pace of change in #retailmarketing provides an opportunity for #brands to deliver solutions and capture consumers in-store and offsite. Check it out! #retailmedia #marketingroi #marketingandadvertising #retailstore SmartBrief Teresa Aprile https://lnkd.in/eXmegTC8

C-STORE DIVE OUTLOOK FOR 2023 1. RETAIL MEDIA WILL TAKE OFF. > C-stores can leverage their unique properties — namely, impulse purchases and fuel — to earn valuable media dollars from suppliers. > There is a high level of frequency of the relationship between the guest and the brand. > C-store-based retail media give advertisers the chance to market products that benefit from this “immediate top-of-mind mentality. > Fuel pumps represents another touchpoint c-store retailers can utilize [dwell time; drive forecourt in-store] > Retailers must better connect the entertainment and ads at the pump with the products inside the store > Current examples include 7-Eleven's Gulp Media and Casey's Access  > You’ve got to figure out a way to become meaningful and have enough reach, data and trust to be able to compete. 2. DIGITAL LOYALTY IS POISED FOR A BOOM. > Give them the right offer that is valuable to them. Be able to communicate in a personalized way. > Boosting loyalty participation should be a priority for any c-stores creating a retail media venture. > Operators need to take baby steps into the Loyalty and Retail Media space. Ad Formats in the mix include: > In-store videos [forecourt and backcourt] > In-store audio [forecourt and backcourt] > Social and CTV audience activation [off-platform] > Website & in-app display / video https://lnkd.in/gkMX5CXW #loyaltyprograms #retailmedia #conveniencestores #datamonetization

Sarah Travis, president of Target’s #RetailMedia business, Roundel, explains how they’re making $1 billion in ad revenue. Roundel is responsible for ensuring that when a brand wants to promote its products, it can reach the right people with the right message at the right time, all while enhancing a customer’s experience. 🎯 Understand your shoppers and leverage first-party data insights to know what shoppers want out of their Target run, so you can step in to connect the dots between what brands are hoping to sell and what guests are looking to buy. 🎯 #Personalization is key - a data-driven approach creates a more meaningful shopping experience for guests as they’re able to easily find items that reflect their interests and preferences 🎯 Leverage #loyalty - Target’s loyalty program, Target Circle, has built trusted relationships with millions of members and can guide on what guests want most from Target Target launched its retail media business 15 years ago, it has grown more than 60% over the past two years and now represents $1 billion in revenue for the retailer. Want your very own retail media business? We’d love to talk you through it! https://lnkd.in/dZfcBN4N https://lnkd.in/erbZarpf Thanks Emily Crowe from Progressive Grocer, great article! #adtech #target #advertising #retailmedia Topsort