I’m excited to share insights on in-store retail media. Brands leverage digital tools for targeted messaging, enhancing the shopping experience. In-store audiences surpass digital, offering prime engagement space. Challenges include store complexities and measurement transparency. To succeed, adopt a holistic approach, use audience data, align goals, craft creative, and implement robust measurement. Embrace in-store retail media to boost brand consideration, basket size, and navigate retail's changes. See article below #InStoreRetailMedia #MarketingStrategy #RetailInnovation Jeffrey Bustos Chris Riegel Kylie Rouse Jeremy Vianna Path to Purchase Institute https://lnkd.in/dfmkacDC
Marlow Nickell
2mo
Thanks for sharing, Eric! It’s really exciting to see in-store retail media getting the attention it deserves and showing the impact of in-store campaigns with closed-loop measurement + benchmarking is crucial. Our recent meta-analysis helps prove this. Drawing on five years of Grocery TV data, we found an average 14% incremental sales lift for CPG brands from in-store campaigns. It's clear that in-store retail media can deliver the performance that brands expect. For reference: https://www.prnewswire.com/news-releases/grocery-tvs-in-store-retail-media-network-achieves-an-average-14-sales-lift-for-cpg-brands-302118226.html?tc=eml_cleartime
Breanne Waldrup
2mo
Love to see the momentum building on in-store media, and the focus on how to best serve retailers, brands and customers - who all stand to win if done right. Looking forward to Vestcom shedding further light on consumer sentiment here through our joint study with the Path to Purchase Institute… stay tuned!
VP Sales at Vibenomics | Retail Media | Sales Leadership | Business Development | Demand Generation | P&L Ownership
2moThere's never been a better time for brands to take advantage of the massive audiences available in stores. Audio, in particular, is already available at scale across the major grocery retailers and can be deployed programmatically with the speed and ease of any other digital platform. Targeting is spot-on, with every impression delivered to active shoppers in the aisles and measurement is easily achieved through trusted test vs. control sales lift studies. Thanks to Path to Purchase Institute for shining the spotlight on this exciting space!