Launching a wholesale plant-based grab n go meals for supermarkets is a super thrilling endeavour. However for someone like me, who is not a “ seasoned”food professional, it’s finding out that it’s not all about cooking up tasty recipes ( that’s the easy part ) to wow our supermarkets,It’s the the journey to getting them into store that’s hard, complex and a huge learning experience for me and my team.
I’m only a start up but already feel I could write a book about my journey so far and that BEFORE I’ve even got into the Sprouts or Wholefoods ( watch this space) in Florida.
But…..
what I have learned so far, though difficult, has enabled me to create the platform where I am comfortable to knock on Sprouts or Wholefoods door and say “ I’m ready for this “
Some key learning 🚀curves below.
• Legislation: Ensuring compliance with food regulations and safety standards is paramount. From ingredient sourcing to packaging materials, every aspect has to align with legal requirements that may seem tedious (especially in the “plant based” world who knew that the innocent cucumber is considered a hazardous food) but absolutely essential.
• Cost Management: Striking a balance between maintaining the quality of our meals, paying a living wage, managing production costs and incorporating unanticipated expenses such as distribution costs is a tight rope walk that has to be perfectly balanced.
• UPC :Creating and using UPC codes is a whole new discipline in it self and is essential for sales tracking, it’s a difficult process & one that I had to painfully repeat each time a new seasonal dish was introduced until I found the shortcuts. (saved money & time)
•Logistics: Coordinating distribution via road & shipping to ensure our products reach supermarkets in optimal condition and on time. Exploding boxes was the norm when we started shipping we learned by trial and lots of errors.
• Anticipating market demand : scaling production accordingly up or down to meet customer needs is tricky when you don’t have any historical data to rely on to spot trends. Our first summer last year was a shock drop in sales due to Snow Birds leaving town.
• Staff Training: Providing comprehensive training to our team members is KEY to ensures product quality it takes a minimum of 3 months to onboard.
• Supermarket placement. It’s a competitive world and building relationship with store managers is key to success.
• Shelf life one of our many USP ,is we do not use preservatives in our food, a huge competitive advantage in fresh grab n go, however, a disadvantage too, due to its more limited shelf life.
• Packaging: Designing packaging that not only showcases our meals, meets standards for labelling, is recyclable, tamper proof,but also includes considerations for shelf space in the supermarket ie how many meals can you fit in the chiller, are all typical buyer questions.
Oh & Here’s a sneak peek of our new packaging
#HealthyEating
Equal Exchange Vice President: Mission-driven leader inspired to grow alternative business models in the food industry that are viable and fair
1moGreat take on small format grocery and MOM's Organic Market in particular. MOMs has been a great partner for Equal Exchange in fresh bananas and avocados as well as bulk nuts and dried fruits. smart ethical buyers, tight concept and execution. clean stores and wide aisles with well curated products makes for a nice shopping experience along with clear environmental initiatives (solar power, real recycling programs) and friendly staff. Win win win.