Ernest Pappoe’s Post

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Corporate Communications,Customer Service Management, Strategic Marketing Communications Professional | Crafting Compelling Messaging and Engaging Content to Drive Business Success

Ever wondered why localization is important when launching a brand in a new market? Customizing marketing materials to the local language, sentiment, seasonal trends, and cultural preferences will cater to your target audience’s needs. The idea is to provide customized content and language-specific touches that make customers feel appreciated and encouraged to shop with you. Doing so helps build customer loyalty and demonstrates that you’re a part of their community- Smartling

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