Eric Franchi’s Post

A couple of weeks ago on the Open Market pod we talked about expanding into new categories. This is super hard to pull off and requires commitment and coordination across senior leadership, product, sales and marketing. Really everyone. One of the best examples of doing it really well in media has been Vox Media. So Joe Zappa and I were excited to dig into this with Ryan Pauley, president of revenue and growth at Vox, on this week’s episode. We focused on audio where Vox has grown into a category leader in a short period of time. Let us know if you like the interview format! Link in comments.

Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD

🌟 New Company Announcement at the Intersection of Healthcare & Privacy 🌟 I am incredibly excited to share that Aperiam's latest investment is in the seed funding round for BranchLab, a forward-thinking data science company that's transforming healthcare advertising with a strong commitment to privacy. In a time when privacy regulations are rapidly evolving, BranchLab's team, led by Josh Walsh, Michael Parkes, and Chris Cagle, is setting a new standard with their innovative HealthGraph™ technology. Their approach ensures that healthcare and pharmaceutical brands can reach the right consumers without compromising personal data—a solution that's not just timely, but essential. At Aperiam, we're passionate about backing visionary leaders who are pushing the envelope in their fields, and BranchLab's mission to enhance healthcare advertising while safeguarding consumer privacy perfectly aligns with our values. We are proud to support a team that is paving the way for a more privacy-conscious and effective advertising ecosystem. The journey of innovation is just beginning, and I look forward to witnessing the incredible impact BranchLab will have on the industry! 🔗 Link to more info in comments.