Entrée Health reposted this
Biopharmaceutical manufacturers commercializing products in the United States rely on #marketing and #communications agency partners to inform the marketplace — patients, prescribers, payers, and everyone else who makes decisions about health care — on their product’s benefits and value. The agency partners they choose to work with can make or break a product’s success, but selecting the right collaborator isn’t always easy. Molly Brown of Omnicom Health Group and Megan Hall of Entrée Health explain in "Pitch perfect: RFP responses that don’t fall flat". https://lnkd.in/gBM2sS9h #healthcaremarketing #healthcareadvertising #pharmaadvertising #MedAdNews
