The Faux First Mover Advantage. Check out this guest post on how being first isn’t as good as people thinking you were first By Nir Zicherman who cofounded and sold Anchor to Spotify https://lnkd.in/e4M53zns
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Absolutely fascinating topic! I believe we're amidst a thrilling shift toward AI-powered playlists, but let's not forget the irreplaceable touch of human curation. As much as AI DJs offer convenience, they sometimes miss the mark in capturing our unique moods and desires for music. The pendulum may swing towards AI dominance now, but I foresee a return to the reverence of human-curated playlists. There's an intrinsic connection and depth that only human intuition can bring to the art of crafting playlists. Who knows, perhaps it's a cycle – an evolution from AI back to the sacred realm of human curation. 🎶 #MusicTrends #AIvsHumanCuratedPlaylists
The golden days of the all-powerful, human-curated playlist are coming to an end. From my latest newsletter: Employees at different major labels say they’ve seen streams coming from Spotify's RapCaviar drop anywhere from 30% to 50%. Other label execs say they’ve observed a similar shift. One label says their streams from a popular dance-oriented playlist called Dance Hits dropped by around 60% compared to the previous year. Streams from another one called Mint fell off by 40%. “Five years ago this was probably a top 20 playlist in terms of actual activity,” Dan Smith said about Mint. “Now you see that the impact is quite a bit less.” This change in listener activity comes after multiple moves by Spotify to not only shift human-curated playlists to algorithm-driven ones, but to also launch and develop AI playlists, like AI DJ and Daylist. It has also promoted Discovery Mode, wherein labels and artist teams can submit songs for additional algorithm pushes in exchange for a lower royalty rate. These tracks can only surface on personalized listening sessions, a former employee told me, meaning Spotify would have a financial incentive to push people to them over editorially curated playlists. (For now, Discovery Mode songs only surface in radio or autoplay listening sessions.) “The way fans discovered new music was radio back in the day, then Spotify editorial playlists, then there were a few years where people only discovered new music through TikTok,” said Smith. “All those things still work … we’re all just trying different ways to make sure songs get to the right people.” Where do people discover music now? What platforms and features are driving new hits? Curious for your thoughts below, where you can also find my story that gets into all this, plus some new details on Spotify's transformation from a human-curated giant to one focused on personalized playlists.
Spotify’s Editorial Playlists Are Losing Influence Amid AI Expansion
bloomberg.com
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Entertainment Executive | Music Tech & AI | Streaming & DSPs | Artist & Label Relations | Recorded Music & Publishing
Spotify curators used to drive about 20% of all streams on the platform. Now it’s about 5%. In our next iteration of streaming, the algorithm is going to be your sole curator. And know what? The algo is very good at giving you the song you want, when you want it. This is further democratizing music towards the listener - and ridding the curation process of gatekeepers. I think this is a good thing. #musicindustry #musicbusiness #streaming #DSPs
The golden days of the all-powerful, human-curated playlist are coming to an end. From my latest newsletter: Employees at different major labels say they’ve seen streams coming from Spotify's RapCaviar drop anywhere from 30% to 50%. Other label execs say they’ve observed a similar shift. One label says their streams from a popular dance-oriented playlist called Dance Hits dropped by around 60% compared to the previous year. Streams from another one called Mint fell off by 40%. “Five years ago this was probably a top 20 playlist in terms of actual activity,” Dan Smith said about Mint. “Now you see that the impact is quite a bit less.” This change in listener activity comes after multiple moves by Spotify to not only shift human-curated playlists to algorithm-driven ones, but to also launch and develop AI playlists, like AI DJ and Daylist. It has also promoted Discovery Mode, wherein labels and artist teams can submit songs for additional algorithm pushes in exchange for a lower royalty rate. These tracks can only surface on personalized listening sessions, a former employee told me, meaning Spotify would have a financial incentive to push people to them over editorially curated playlists. (For now, Discovery Mode songs only surface in radio or autoplay listening sessions.) “The way fans discovered new music was radio back in the day, then Spotify editorial playlists, then there were a few years where people only discovered new music through TikTok,” said Smith. “All those things still work … we’re all just trying different ways to make sure songs get to the right people.” Where do people discover music now? What platforms and features are driving new hits? Curious for your thoughts below, where you can also find my story that gets into all this, plus some new details on Spotify's transformation from a human-curated giant to one focused on personalized playlists.
Spotify’s Editorial Playlists Are Losing Influence Amid AI Expansion
bloomberg.com
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Certified Project Manager | SAFe® 6 Product Owner/Product Manager (POPM) & Agilist (SA) | Business Process Owner at USAA
🎧 Spotify’s Playlists and AI Revolution: A New Era in Music Streaming From Curated Beats to AI-Driven Tunes: Spotify’s Transformative Journey Introduction: 🚀 Spotify’s Innovative Impact in Music Streaming Spotify has revolutionized how we discover music, with its editorial playlists once defining the rhythm of our listening habits. Now, the streamlining giant is steering towards AI, changing the music discovery game once again. The Beginnings: 🎶 Spotify’s Playlist Power Play In 2015, Spotify made waves with RapCaviar, a playlist that didn’t just curate hip-hop but cultivated stars. This marked a shift from radio to streaming as the heartbeat of music discovery, placing Spotify’s playlists at the forefront of what’s hot and what’s not. Major Developments: 🤖 The AI Ascension The rise of TikTok and changing listener preferences led Spotify to embrace AI personalization. CEO Daniel Ek’s 2020 vision set the stage for AI’s dominant role in shaping what we listen to, signaling a departure from traditional playlist paradigms. Spotify Today: 🔊 A Symphony of Algorithms Gone are the days when Spotify’s playlists were static, human-curated collections. Now, they’re dynamic, evolving with AI-driven recommendations that cater to individual tastes, making every Spotify experience as unique as its listener. Conclusion: 🌐 The Future Tune of Spotify As Spotify leans into AI, the essence of music discovery is being rewritten. What does this mean for the future of human curation, and how will this AI-driven journey reshape our musical landscape? Engage with the Beat: 🎤 Your Thoughts on AI in Music How do you feel about AI reshaping your music discovery? Are we losing the human touch, or gaining a new digital harmony? Share your thoughts and tune into this evolving conversation! https://lnkd.in/evT-Fv43 #SpotifyEvolution #MusicStreaming #AIInMusic #DigitalDiscovery
Spotify’s Editorial Playlists Are Losing Influence Amid AI Expansion
bloomberg.com
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Learn to write from the best That's a great example of a copy from Apple on Spotify: ↳ Clear ↳ Focused ↳ Structured I want to be able to write like the authors of this press release. Full link in the comment. Chris, do you like it?
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Integrated, Brand and Growth Marketing Expert | Product and Partnerships Leader | Women's Health Advocate
this post from Ashley Carman has stirred up quite a few comments, and for good reason. tldr; traffic from Spotify's curated playlists have seen drop-offs from 30-50%. this drop-off has come after spotify has began shifting to algorithmic driven playlists and also ai generated ones. the question here is are we moving back towards an era of algorithms driving music discovery versus human curated playlists? how will ai change this landscape or improve it? and most importantly if we swing wildly away from human curated discovery, what happens next? interesting questions to ponder.
The golden days of the all-powerful, human-curated playlist are coming to an end. From my latest newsletter: Employees at different major labels say they’ve seen streams coming from Spotify's RapCaviar drop anywhere from 30% to 50%. Other label execs say they’ve observed a similar shift. One label says their streams from a popular dance-oriented playlist called Dance Hits dropped by around 60% compared to the previous year. Streams from another one called Mint fell off by 40%. “Five years ago this was probably a top 20 playlist in terms of actual activity,” Dan Smith said about Mint. “Now you see that the impact is quite a bit less.” This change in listener activity comes after multiple moves by Spotify to not only shift human-curated playlists to algorithm-driven ones, but to also launch and develop AI playlists, like AI DJ and Daylist. It has also promoted Discovery Mode, wherein labels and artist teams can submit songs for additional algorithm pushes in exchange for a lower royalty rate. These tracks can only surface on personalized listening sessions, a former employee told me, meaning Spotify would have a financial incentive to push people to them over editorially curated playlists. (For now, Discovery Mode songs only surface in radio or autoplay listening sessions.) “The way fans discovered new music was radio back in the day, then Spotify editorial playlists, then there were a few years where people only discovered new music through TikTok,” said Smith. “All those things still work … we’re all just trying different ways to make sure songs get to the right people.” Where do people discover music now? What platforms and features are driving new hits? Curious for your thoughts below, where you can also find my story that gets into all this, plus some new details on Spotify's transformation from a human-curated giant to one focused on personalized playlists.
Spotify’s Editorial Playlists Are Losing Influence Amid AI Expansion
bloomberg.com
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Great article from Ashley Carman which aligns with my recent post on chasing editorial playlists being the biggest waste of time in the music business. This piece backs up that while that playlists remain part of the promotional mix that are far from the discovery engines they were 4-6 years ago. What to do about it? I’ll repeat my advice from that post here: My advice would be: 1. Focus energy on inputs you can control - create more music, more engaging content on socials and target fan base building. 2. Obsess with increasing SAVES of your music by those fans - saves deliver future streams and increase the lifetime value of your music. Playlists do not. 3. Let playlists (just like radio, press, blog coverage etc) happen or not happen as a result of the above. You should be entirely passive to those things. They are nice to have but don’t matter in the long run. Don't chase it, let it come to you. Save all your energy for point 1!
The golden days of the all-powerful, human-curated playlist are coming to an end. From my latest newsletter: Employees at different major labels say they’ve seen streams coming from Spotify's RapCaviar drop anywhere from 30% to 50%. Other label execs say they’ve observed a similar shift. One label says their streams from a popular dance-oriented playlist called Dance Hits dropped by around 60% compared to the previous year. Streams from another one called Mint fell off by 40%. “Five years ago this was probably a top 20 playlist in terms of actual activity,” Dan Smith said about Mint. “Now you see that the impact is quite a bit less.” This change in listener activity comes after multiple moves by Spotify to not only shift human-curated playlists to algorithm-driven ones, but to also launch and develop AI playlists, like AI DJ and Daylist. It has also promoted Discovery Mode, wherein labels and artist teams can submit songs for additional algorithm pushes in exchange for a lower royalty rate. These tracks can only surface on personalized listening sessions, a former employee told me, meaning Spotify would have a financial incentive to push people to them over editorially curated playlists. (For now, Discovery Mode songs only surface in radio or autoplay listening sessions.) “The way fans discovered new music was radio back in the day, then Spotify editorial playlists, then there were a few years where people only discovered new music through TikTok,” said Smith. “All those things still work … we’re all just trying different ways to make sure songs get to the right people.” Where do people discover music now? What platforms and features are driving new hits? Curious for your thoughts below, where you can also find my story that gets into all this, plus some new details on Spotify's transformation from a human-curated giant to one focused on personalized playlists.
Spotify’s Editorial Playlists Are Losing Influence Amid AI Expansion
bloomberg.com
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Fueling lifestyle brands with content that converts and ads that scale | Inventor of Swoveralls | Twin Dad.
Recently Brian Schmitt mentioned he cancelled his Audible subscription due to Spotify's new-ish book offering. Then Michael J. Hagan made a similar comment, so I've gone ahead and cancelled mine, and now I need your help. I have 11 credits I need to use before June 2nd, what books should I download? In return for your suggestion (and also to mitigate any suggestions I've already read), I'm listing a handful of business and non-biz books below that I've been reading/listening to lately. Novels The Maniac - a beautifully well written blend of science and fiction Portnoy's Complaint - a classic I wish I read years ago Old God's Time - books like this make you realize writing is art Business Buy Back Your Time - gave me the courage to let go of more The Dan Sullivan Question - profound sales tactic One Minute Manager - so simple and applying immediately Banana Ball - Feel good, inspirational. For the founder who needs a nice creative boost Tell to Win - reminds you how powerful story telling can be 10x is Easier than 2x - A Brian Schmitt recommendation and a good perspective shift The Gap and The Gain - Same authors as 10x, similar principles. Insightful The Win Without Pitching Manifesto - Highly recommend if your job involves pitching Pricing Creativity - Great resource if your job involves selling The Business of Expertise - no BS truths on how to position a firm for success Other The Artist's Way - for unblocking creativity (I'm ~17 days in to my morning pages, iykyk) The Boys in the Boat - this book made me cry. Not sure why. Iron War - Must read for triathletes Endure - Must read for endurance junkies What's the last book you read that changed your brain chemistry? That's the book I want to read, but I'd also like to balance out my biz books with more fiction, which I believe is just as valuable for the distraction and perspective shift.
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🎉 Here’s to 15 years of Spotify in the UK. 🎉 That’s 15 years of the music, podcasts and now audiobooks that you love - and 15 years supporting UK artists and fans. Thank you to everyone who’s joined us on the journey. We’ve loved every minute of delivering your favourite audio content for so long. We think all companies should have the opportunity to grow and thrive in the UK like Spotify did, so they can serve you incredible content and the best digital experiences. That’s why we’re standing behind the Digital Markets, Competition and Consumers Bill. As it stands, it will help improve the products you love and give you better access to the content and services you want - without being overcharged, misled or kept in the dark. We think that’s only right. An open, transparent digital marketplace is crucial for business and innovation in the UK – and that’s exactly what the Bill should restore. It will give smaller businesses and start ups a fair chance to compete against the bigger, dominant players. Without it, we may not get the Spotifys of the future. Fair play. Consumers win, companies win and the UK wins. We can’t wait for the next 15 years of Spotify here, and being joined by the next generation of exciting startups with completely new consumer offers not yet dreamed of - all for you. #spotify #DMCC #fairplay
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Senior Director of Organic Growth @ Mistplay | Marketing and Growth Leader | Startup Advisor | Product Strategist | Daily Consumer Tech News Curator | Alum: Discord, Twitch, Microsoft, American Express
These days, the same music industry sources who in the late 2010s learned to obsess over what was included and excluded from key Spotify playlists have started noticing something else — it no longer seems to matter as much. Employees at different major labels say they’ve seen streams coming from RapCaviar drop anywhere from 30% to 50%. Other music executives say they’ve observed a similar shift impacting the reach of songs from other big playlists with streams dropping off by over 50% in just a year. One label says their streams from a popular dance-oriented playlist called Dance Hits dropped by around 60% compared to the previous year. Streams from another one called Mint fell off by 40%. Dan Smith, US general manager at Armada Music, an independent dance label, said his team has also seen streams from Mint decline significantly. “Five years ago this was probably a top 20 playlist in terms of actual activity,” he said. “Now you see that the impact is quite a bit less.” The trend towards automated music discovery at Spotify shows no sign of slowing down. One internal presentation titled “Recapturing the Zeitgeist” encourages editorial curators to better utilize data. According to the people who have seen the plan, in addition to putting together a playlist, editorial curators would tag songs to help the algorithm accurately place them on relevant playlists that are automatically personalized for individual subscribers. #spotify #spotifyplaylist #music #streaming #tech https://lnkd.in/gxj-7GKY
Spotify’s Editorial Playlists Are Losing Influence Amid AI Expansion
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🍾 Happy 15th anniversary, Spotify UK! 🎂 🎸 Can't wait to see what's in store for the next 15 years - and many more - in the thriving UK audio market! As Tom Connaughton rightly says, innovative companies like Spotify embrace competition and want clear rules and a level playing field. This is why we see the UK Digital Markets, Competition and Consumers Bill as key to ensure that the UK tech economy remains open, competitive and an engine for innovation. With fair competition, consumers win, with more choice, fairer prices and better services. It's extremely important that the Bill is introduced into law as soon as possible, and without any changes supported by Big Tech which would water it down. #DMCC #TimeToPlayFair
🎉 Here’s to 15 years of Spotify in the UK. 🎉 That’s 15 years of the music, podcasts and now audiobooks that you love - and 15 years supporting UK artists and fans. Thank you to everyone who’s joined us on the journey. We’ve loved every minute of delivering your favourite audio content for so long. We think all companies should have the opportunity to grow and thrive in the UK like Spotify did, so they can serve you incredible content and the best digital experiences. That’s why we’re standing behind the Digital Markets, Competition and Consumers Bill. As it stands, it will help improve the products you love and give you better access to the content and services you want - without being overcharged, misled or kept in the dark. We think that’s only right. An open, transparent digital marketplace is crucial for business and innovation in the UK – and that’s exactly what the Bill should restore. It will give smaller businesses and start ups a fair chance to compete against the bigger, dominant players. Without it, we may not get the Spotifys of the future. Fair play. Consumers win, companies win and the UK wins. We can’t wait for the next 15 years of Spotify here, and being joined by the next generation of exciting startups with completely new consumer offers not yet dreamed of - all for you. #spotify #DMCC #fairplay
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