VP Growth Partnerships UK and Europe and President of The World Media Group at World Media Group
World Media Group represents brands that have trusted journalism at the core. In a world where misinformation thrives, recognizing that news is the foundation of a thriving democracy and a critical marketing vehicle is vital. Stagwell in partnership with HarrisX - a Stagwell Inc. company have created a study to examine the concept of brand safety-the measures taken to ensure brand's ads don't appear alongside content that could potentially harm that brand's reputation. Historically this disproportionately harms the news industry https://lnkd.in/e64CzH9S
Emma Winchurch-Beale, VP Growth Partnerships at Economist Impact and President of the World Media Group talks about why trusted journalism is so important in an era of fake news and AI-generated content. #TrustedJournalismMatters #FakeNews #AI #GenerativeAI
So true—well said, Emma!
Crisis prevention expert for CEOs, founders, and private investors | Speaker. Writer. Thinking one step ahead.
1moThe one and only Emma!